Established
1994
Franchise Units
16
Minimum Investment
$350,000
Franchise Fee
$30,000
Total Investment Range
$600,000
Home Based
No
Description
LaRosa Chicken & Grill has built its reputation around one simple principle—serve honest food made the right way, every single day. For decades, the brand has stood out in the competitive fast-casual and grilled chicken category by combining homestyle recipes, premium ingredients, and a warm neighborhood-focused dining experience. Known for its marinated grilled chicken, fresh sides, and hearty comfort-style plates, LaRosa Chicken & Grill has carved a strong niche by consistently delivering quality without compromise.
As consumer demand for healthier, freshly prepared meals continues to rise, LaRosa Chicken & Grill is positioned as a franchise brand that blends convenience with wholesome dining. Guests seeking a break from deep-fried fast food appreciate LaRosa’s grilled-forward menu, generous portions, and authentic approach to family-friendly meals. Its strong regional presence, loyal customer base, and efficient operating model make it an attractive choice for entrepreneurs looking to enter a high-growth segment of the restaurant industry.
For franchise investors, LaRosa Chicken & Grill offers the winning combination of proven systems, an established brand identity, and operational simplicity that supports long-term scalability. With well-developed processes, robust support programs, and strong unit-level performance patterns, the brand gives owners the framework to run a thriving business with high repeat traffic and impressive margins.
Background
Established Year: 1994
Founders: Dominick LaRosa
Franchise Active Units (Current): Approximately 16+ locations operating in the USA
Industry: Fast-Casual Dining, Chicken & Grill Restaurants
Headquarters: New Jersey, USA
LaRosa Chicken & Grill was created with one mission—to bring honest, wholesome, homestyle cooking to local communities without compromising on freshness. Starting as a single restaurant in New Jersey, the brand quickly earned a reputation for quality marinated grilled chicken, flavorful sides, and hearty comfort dishes that resonated with families and everyday diners.
As consumer preferences shifted toward healthier alternatives to fried fast food, LaRosa’s commitment to grilling and scratch-made cooking positioned it for steady growth. Over the years, the company expanded into multiple states and embraced franchising to support its growing demand. The brand remains privately owned and continues to emphasize strong values: authenticity, hospitality, community, and real food prepared with care.
Today, LaRosa Chicken & Grill continues to expand strategically, leveraging its proven systems and high retention of loyal customers. Its consistent performance and long-established roots in the Northeast make it a standout franchise opportunity for entrepreneurs seeking a reliable and scalable restaurant concept.
Support Training
LaRosa Chicken & Grill provides an extremely hands-on, structured support system designed to equip franchisees with everything they need to successfully open, operate, and grow their location. Support includes:
• Pre-Launch Support
– Assistance with site selection, market research, and demographic evaluation
– Lease negotiation guidance
– Restaurant layout, architectural planning, and construction oversight
– Vendor setup and equipment procurement support
– Pre-opening timeline management and operational preparation
• Comprehensive Training Program
– In-store training at an operating LaRosa Chicken & Grill location
– Classroom instruction covering menu preparation, service systems, food safety, and operational procedures
– Staff hiring and training guidelines
– Leadership training focused on daily operations, team management, cost control, and customer service standards
• Operational Support
– Ongoing field visits and operational audits
– Performance monitoring, best-practice coaching, and system refinement
– Supply chain support with approved vendors and purchasing efficiencies
– Technology support, POS systems, and operational dashboards
• Marketing & Brand Support
– Local marketing launch plan for grand opening
– Social media support, design templates, promotional assets, and seasonal campaigns
– Access to brand-approved content and full marketing playbooks
– Guidance on community outreach, local advertising, and customer retention strategies
• Ongoing Communication
– Continuous updates on menu improvements, training materials, and operational innovations
– Franchisee support hotline and management mentoring
– Regular franchisee meetings and system-wide collaboration
This structured 360-degree support ensures that every franchise partner has the tools to grow confidently from launch to long-term expansion.
Ideal Candidate
LaRosa Chicken & Grill is designed for passionate, community-driven entrepreneurs who value hospitality and understand the importance of operational excellence.
The ideal candidate includes:
• Investors with experience in food service, hospitality, or retail operations
• Multi-unit operators seeking a scalable, high-demand concept
• First-time business owners with strong management capabilities
• Entrepreneurs who value a hands-on approach and enjoy engaging with their local community
• Individuals with the ability to manage staff, maintain quality, and deliver great customer experiences
• Owners able to meet the financial investment requirements and secure high-traffic locations
Successful franchisees are motivated, detail-oriented leaders who are committed to delivering consistent quality, maintaining food integrity, and building relationships with their customers.
Financial Detail
Total Investment Required: $350,000 – $600,000+
Minimum Investment Required: $350,000
Franchise Fee: Approximately $30,000 – $40,000
Franchise Units: Single-unit and multi-unit opportunities available
Infrastructure Cost: $200,000 – $400,000 depending on size, location, and store format
Marketing Budget: $10,000 – $25,000 (initial local marketing launch)
Working Capital: $25,000 – $50,000 recommended for first 3–6 months
Royalty Fees: Approximately 5% – 6% of gross sales
National/Local Marketing Fund: 1% – 2%
Expected ROI: Typically 18–36 months depending on sales volume and location
Break-Even Time: Often within 12–24 months
Potential Revenue Streams:
– Dine-in and takeout
– Catering and corporate meals
– Delivery channels
– Family packs and meal bundles
– Seasonal promotions