Established
2006
Franchise Units
133
Minimum Investment
$200,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
Lay Bare Waxing Salon has become one of the most recognizable names in body waxing and natural hair-removal services, built on a simple promise: make personal grooming comfortable, affordable, and consistently high-quality. Known for its signature cold sugar wax, approachable brand personality, and modern studio experience, Lay Bare has transformed what used to be an intimidating service into something friendly and accessible. As the global demand for body waxing continues to rise—driven by beauty-conscious consumers, recurring service habits, and increased spending on self-care—Lay Bare positions itself as a standout franchise opportunity in the U.S. beauty and wellness sector. The brand brings a refined operational model, strong brand loyalty, and a proven service formula that attracts repeat customers month after month.
With its well-defined guest journey, streamlined menu, and emphasis on natural ingredients, Lay Bare delivers a service model that appeals to a wide demographic—from Gen Z to busy professionals seeking fast, hygienic, and trusted waxing services. Franchisees benefit from a concept built for scalability, backed by a brand that has already achieved strong market momentum internationally. Lay Bare’s focus on high recurrence, predictable revenue, and operational simplicity makes it an excellent choice for first-time owners and experienced multi-unit investors seeking a beauty brand with staying power.
Why Invest in This Franchise?
Investors choose Lay Bare because it blends the strengths of a modern beauty concept with predictable, membership-friendly revenue streams. Waxing services naturally encourage repeat visits every 3–6 weeks, giving owners a steady base of recurring business. Lay Bare’s natural cold sugar wax sets it apart in an industry dominated by strip waxing and hot wax competitors. Customers appreciate the brand’s gentler formula, resulting in improved client retention and word-of-mouth referrals.
The franchise model is built for efficiency—modest build-out, small footprint, low labor requirements, and manageable overhead. With a service menu that doesn’t require highly specialized professionals, franchisees can scale faster without staffing bottlenecks. The brand’s marketing strategy focuses on loyalty programs, memberships, and promotional bundles, helping franchisees maintain consistent monthly revenue.
The broader beauty and personal-care industry continues to expand in the United States, projected to surpass $100B+ annually, with waxing services representing one of the strongest growth categories. Lay Bare enters this space with a distinctive brand identity, making it a promising opportunity for investors seeking a modern, resilient, and consumer-driven franchise.
Background
Established Year
Lay Bare Waxing Salon was founded in 2006.
Founders & Brand Journey
The brand was created by the Aguirre siblings—Faye, Fiona, and Therese— who saw a massive gap in the market for a waxing salon that blended professionalism, affordability, and a comfortable, friendly atmosphere. They pioneered the use of cold sugar wax—a natural, skin-friendly alternative that quickly became the brand’s signature offering.
Starting from a single location, Lay Bare expanded rapidly due to the rising demand for grooming services and the strong appeal of its approachable concept. Today, it operates 133+ locations internationally, making it one of the largest waxing-only salon networks in its category.
Market Presence in the USA
Lay Bare entered the U.S. with a strong brand reputation from Asia and the Middle East, targeting key metro areas with high demand for personal grooming and wellness services. The brand is well-positioned within the beauty, waxing, and self-care franchise industry, competing on natural ingredients, affordability, and client experience.
Industry Category
Beauty Franchise
Waxing Salon Franchise
Personal Grooming & Aesthetics Franchise
Self-Care & Membership-Based Services
Support Training
Lay Bare provides franchisees with a comprehensive support framework designed to simplify ownership, accelerate growth, and maintain consistent brand standards across all locations.
Pre-Launch Support
• Assistance with site selection and lease negotiation
• Market analysis to determine ideal trade areas
• Full architectural guidelines and studio layout planning
• Vendor introductions and equipment procurement
• Grand-opening marketing blueprint and launch timeline
Training Program
• In-depth franchisee orientation covering operations, staffing, client care, and financial management
• Hands-on technician training with brand-certified wax specialists
• Service protocols for cold sugar wax application, hygiene, safety, and guest experience
• Managerial training for team leadership and day-to-day salon operations
Operational Support
• Daily operations manual with step-by-step procedures
• Branded software for booking, POS, membership management, and reporting
• Standardized service menus, retail products, and merchandising guidelines
• Monthly performance coaching and KPI review
Marketing Support
• National brand campaigns and seasonal promotional materials
• Local marketing toolkit for digital ads, influencers, and community engagement
• Social media graphics, templates, and content guidelines
• Loyalty programs, CRM support, and email marketing automation
Ongoing Support
• Continued training for staff and new franchisees
• Quarterly business reviews
• R&D updates, new services, and product innovations
• Dedicated franchise support team available year-round
Ideal Candidate
Lay Bare Waxing Salon suits investors who want a beauty-focused business that runs on streamlined operations and recurring revenue. You don’t need a background in aesthetics—though a passion for beauty, wellness, and customer service is highly beneficial.
Best-Fit Candidates Include
• Entrepreneurs seeking a semi-absentee or full-time franchise business
• First-time owners wanting a simple, service-based model
• Beauty and wellness investors expanding their portfolio
• Multi-unit franchise operators looking for a scalable concept
• Individuals with strong people-management or hospitality experience
• Investors comfortable with community-focused marketing and customer engagement
What Makes a Strong Candidate
• Ability to build and lead a friendly, customer-first team
• Passion for personal care and self-care industries
• Willingness to follow brand systems for consistency
• Investment capability to meet the initial financial requirements
• Interest in building repeat customer relationships and memberships
Preferred Locations
• High-traffic retail areas
• Lifestyle centers and urban plazas
• College towns, residential suburbs, and downtown districts
• Locations with a high density of young professionals and beauty-conscious consumers
Financial Detail
| Category | Amount (USD) |
|---|---|
| Total Investment | $200,000 – $350,000 |
| Minimum Cash Required | $200,000 |
| Franchise Fee | $30,000 – $40,000 |
| Build-Out Cost | $120,000 – $180,000 |
| Grand Opening Marketing | $10,000 – $20,000 |
| Working Capital | $20,000 – $30,000 |
| Royalty Fee | 5% – 7% |
| Marketing Fund | 1% – 2% |
| Break-Even | 6 – 12 Months |
| Expected ROI | 24 – 36 Months |