Description
Oasis Face Bar is redefining the modern skincare experience by blending high-quality facial treatments with a fast, approachable, and highly scalable business model. Designed for today’s busy consumer, the brand delivers results-driven facials without the time commitment or luxury-spa pricing that often limits repeat visits. Oasis Face Bar is positioned at the intersection of wellness, beauty, and self-care—one of the fastest-growing segments in the U.S. personal services market.
Unlike traditional spas that rely on long appointments and heavy build-outs, Oasis Face Bar focuses on efficient, customized facial services delivered in a stylish yet accessible environment. This encourages frequent visits, strong customer loyalty, and predictable recurring revenue. With rising consumer awareness around skincare, preventative aging, and holistic wellness, the concept appeals strongly to millennials and Gen Z while continuing to attract established skincare clients.
For entrepreneurs seeking an asset-light, service-based franchise with strong brand appeal and repeat-customer economics, Oasis Face Bar offers a compelling opportunity in the booming U.S. beauty and wellness industry.
Why Invest in This Franchise?
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Operates within the rapidly growing skincare and wellness sector in the United States
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Recurring revenue driven by memberships and repeat facial treatments
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Lean operational model with smaller footprints and controlled overhead
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Modern, inclusive branding that resonates with a wide demographic base
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Strong customer retention through subscription-style programs
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Scalable concept suitable for single-unit owners and multi-unit operators
Background
Established Year: 2019
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Industry Category: Beauty, Wellness & Personal Care
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Franchise Active Units: 20+ locations across the USA
Brand Journey & Company History
Oasis Face Bar was created to bridge the gap between luxury spas and basic skincare services. The founders set out to build a facial studio that delivered premium results without intimidation, long appointments, or excessive pricing. By simplifying the service menu, focusing on consistency, and investing in high-quality skincare products, the brand quickly gained traction in both urban and suburban markets.
Ownership & Market Presence
The brand operates through a franchise model, enabling entrepreneurs to leverage a proven system, refined brand standards, and centralized support while maintaining local ownership. Oasis Face Bar has expanded steadily across multiple U.S. states, prioritizing lifestyle centers, wellness-focused communities, and high-traffic retail corridors.
Support Training
Oasis Face Bar provides end-to-end franchise support designed to help owners launch confidently and scale successfully.
Pre-Launch Support
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Site selection assistance and demographic analysis
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Lease review guidance and studio layout recommendations
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Design standards and build-out support
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Pre-opening marketing strategy and launch planning
Operational & Academic Training
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Comprehensive initial franchisee training
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Service protocol and esthetician training
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POS systems, booking platforms, and CRM onboarding
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Standard operating procedures for daily operations
Marketing Support
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National brand marketing campaigns
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Digital marketing assets and promotional calendars
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Social media content guidance and membership sales strategies
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Customer retention and local marketing support
Ongoing Support
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Dedicated franchise support team
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Continuous education and system updates
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Performance benchmarking and business coaching
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New product and service rollouts
Ideal Candidate
Oasis Face Bar is ideal for entrepreneurs who are passionate about wellness, beauty, and customer experience, even if they do not have prior spa or esthetics experience.
Best Suited For:
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First-time franchise owners seeking a service-based business
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Multi-unit operators in wellness, fitness, or personal care
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Corporate professionals transitioning into entrepreneurship
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Investors interested in predictable, recurring revenue models
Key Characteristics:
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Strong leadership and people-management skills
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Customer-focused mindset
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Ability to follow brand systems and standards
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Financial readiness to invest and scale
Preferred Locations:
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Urban and suburban retail markets
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Lifestyle and mixed-use developments
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Communities with strong demand for wellness services
Financial Detail
| Financial Component | Estimated Amount (USD) |
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| Total Investment Required | $230,000 – $400,000 |
| Minimum Investment Required | $230,000 |
| Franchise Fee | $45,000 |
| Studio Build-Out & Equipment | $120,000 – $200,000 |
| Initial Inventory & Supplies | $15,000 – $25,000 |
| Technology & POS Systems | $5,000 – $10,000 |
| Marketing & Grand Opening Budget | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $40,000 – $60,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fund Fee | ~2% of Gross Sales |
| Estimated Break-Even Period | 12 – 24 Months |
| Primary Revenue Streams | Facials, Memberships, Retail Skincare, Add-On Services |
All financial figures are estimates and may vary depending on location, market conditions, and studio size.
