Established
2011
Franchise Units
14
Minimum Investment
$180,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
Legion Transformation Center has become one of the most recognized body-transformation fitness concepts in the United States—an energetic, community-driven program designed to help everyday people achieve extraordinary physical and personal results. Known for its high-accountability coaching style, structured transformation programs, and supportive group environment, Legion has built a loyal national following and a reputation for transforming lives, not just waistlines.
As the U.S. fitness industry continues to shift toward boutique, results-driven training studios, Legion Transformation Center stands out by offering a proven formula that blends personalized coaching, progressive training formats, nutritional guidance, and a community culture centered around accountability. For investors and aspiring fitness entrepreneurs, Legion represents an opportunity to step into a thriving sector with a brand that has demonstrated scalability, strong unit economics, and a loyal consumer base seeking measurable change.
With a strong mission, seasoned leadership, and a franchise system built on operational simplicity and predictable membership revenue, Legion Transformation Center has positioned itself as a top choice for entrepreneurs who want to own a meaningful, impactful fitness business with year-round demand.
Why Invest in This Franchise?
Investing in Legion Transformation Center is ideal for entrepreneurs seeking a business that combines purpose, profitability, and proven systems. The brand has carved out a unique niche by focusing on structured transformation programs rather than traditional gym memberships, creating predictable engagement, retention, and high-value recurring revenue.
Franchise owners benefit from:
• A results-oriented fitness model with a distinct value proposition
• Consistent demand from weight-loss and wellness consumers
• Strong brand loyalty driven by community-based accountability
• Streamlined operations requiring fewer staff members than a traditional gym
• Multiple revenue streams including memberships, challenges, nutrition programs, retail supplements, apparel, and specialty training
Background
Legion Transformation Center was founded in 2011 by fitness entrepreneur Brett Eifert, who set out to create a results-driven training environment focused on accountability, structured coaching, and community empowerment. What started as a single studio built around transformation challenges quickly evolved into a full-scale fitness movement as members began achieving life-changing results and sharing their success stories.
The brand’s concept was intentionally designed to break away from the traditional gym model. Instead of open-access fitness spaces, Legion built a coaching-first environment where every member is supported through customized programs, nutrition guidance, and a powerful community culture that keeps participation and retention high. This distinctive approach soon generated strong local demand and prompted the brand to expand through franchising.
Today, Legion Transformation Center operates 14+ franchise units across the United States, with studios established in suburban and metropolitan regions that value boutique fitness, weight-loss programs, and transformation-focused coaching. The brand continues to grow as consumers seek structured fitness solutions that deliver measurable outcomes rather than generic gym memberships.
Legion’s leadership remains deeply committed to innovation—expanding technology systems, enhancing training frameworks, and supporting franchisees through ongoing education, marketing strategies, and operational best practices. This strong foundation has helped Legion maintain its position as one of the most impactful transformation-focused fitness franchises in the boutique category.
Industry Category: Boutique Fitness, Group Training, Body Transformation Programs
Market Presence: Rapidly growing footprint across the Northeastern and Mid-Atlantic U.S., expanding nationwide
Support Training
Legion Transformation Center offers a comprehensive support ecosystem designed to help owners launch, operate, and scale their studio confidently—even without prior fitness industry experience.
Pre-Launch Support
• Site selection and demographic analysis
• Lease negotiation assistance
• Studio design and layout planning
• Vendor sourcing for equipment and build-out
• Pre-opening marketing campaigns to generate leads before launch
Operational Training
• A full onboarding program covering studio operations, staffing, class structure, retention strategies, and transformation program management
• In-person and virtual training to ensure franchisees and staff can deliver consistent programming
• Opening week support to help owners with member onboarding and initial session execution
Marketing Support
• National brand marketing materials, digital ads, and promotional templates
• Social media guidance and lead-generation strategies
• Assistance with challenge-based campaigns that drive rapid membership growth
• CRM and sales training to convert leads into active members effectively
Ongoing Support
• Dedicated franchise performance coaches
• Regular training webinars, updates, and system enhancements
• Technology platform access for scheduling, membership management, and progress tracking
• Continuous R&D to refine transformation programs and introduce new training offerings
Legion’s structured support system ensures that franchise owners operate efficiently, grow faster, and maintain consistent member experience across every location.
Ideal Candidate
The Legion Transformation Center franchise is ideal for entrepreneurs who want to build a purpose-driven business in the wellness and fitness space. While fitness experience is helpful, it is not required—many successful franchisees come from corporate, sales, customer service, or management backgrounds.
Ideal candidates include:
• Passionate leaders who enjoy motivating and supporting people
• Individuals with strong community-building skills
• Entrepreneurs comfortable with sales, coaching, and member engagement
• Investors looking for a scalable, semi-absentee business model
• Owners seeking a boutique fitness concept with clear differentiation
Preferred attributes:
• Strong communication and people-management abilities
• A desire to impact members’ lives through accountability and transformation
• Ability to invest in marketing and member acquisition
• Interest in owning multiple units for long-term wealth growth
Legion is especially effective in suburban markets, residential communities, and areas with strong interest in weight loss, fitness challenges, and group-based programs.
Financial Detail
| Financial Category | Amount / Range |
|---|---|
| Total Investment Required | $180,000 – $350,000 |
| Minimum Liquid Capital | $75,000 – $100,000 |
| Franchise Fee | $35,000 – $45,000 |
| Studio Build-Out & Infrastructure | $85,000 – $150,000 |
| Fitness Equipment Package | $20,000 – $40,000 |
| Technology & Software Systems | $5,000 – $10,000 |
| Pre-Launch & First 3 Months Marketing | $10,000 – $20,000 |
| Working Capital | $20,000 – $35,000 |
| Royalty Fee | 6% – 7% of Gross Sales |
| Brand/Marketing Fund | 1% – 2% of Gross Sales |
| Expected ROI | Within first 2–3 years (varies by market) |
| Break-Even Timeline | 6–18 Months |
| Revenue Streams | Memberships, Transformation Challenges, Nutrition Programs, Retail Supplements, Apparel, Private Coaching |