Established
2010
Franchise Units
20
Minimum Investment
$75,000
Franchise Fee
$43,500
Total Investment Range
$120,000
Home Based
No
Description
Let Mommy Sleep is one of America’s most trusted newborn care and overnight support brands, built on a simple yet powerful mission: to help families thrive during the exhausting early stages of parenthood. As sleep deprivation becomes a growing concern among new parents and postpartum care demand skyrockets across the U.S., Let Mommy Sleep has positioned itself as a national leader in newborn overnight care, postpartum education, and in-home support services.
The franchise blends compassionate service with a proven, highly scalable care delivery model. Its reputation is rooted in professionalism, clinical-based training, and an unwavering commitment to the well-being of mothers, infants, and families. With strong brand recognition, a recurring-revenue model, and a recession-resilient industry, Let Mommy Sleep attracts investors seeking a meaningful business that also offers strong financial potential.
Today, the brand continues expanding across the United States, meeting the growing need for certified newborn care providers, night nannies, and postpartum support professionals. For entrepreneurs, this franchise presents a rare opportunity to operate a purpose-driven business in a booming sector while benefiting from a proven operational blueprint and an exceptional training program recognized by medical professionals and family-care institutions nationwide.
Why Invest in This Franchise?
Investing in Let Mommy Sleep means stepping into one of the fastest-growing categories in the family and infant-care market: newborn care and overnight support. Parents increasingly seek help from certified professionals during the first few months after birth, making this a high-demand, services-driven model with strong margins and recurring clients.
The franchise stands out for several competitive advantages:
• A respected national brand endorsed by hospitals, pediatricians, and family-care organizations.
• A low-overhead, home-based operating model with strong profitability potential.
• Comprehensive training that allows franchisees to run the business effectively without needing a medical background.
• Multiple revenue streams, including overnight newborn care, postpartum teaching, consultations, and caregiver staffing.
• A recession-resistant industry, as newborn care remains essential regardless of economic conditions.
Background
Established Year: 2010
Founders: Denise Stern
Current Franchise Units: More than 20+ locations across the United States and expanding.
Industry Category: Newborn Care, Postpartum Support, Family Services
Let Mommy Sleep began in 2010 after founder Denise Stern experienced firsthand the overwhelming demands that come with caring for newborn twins while recovering from illness. She realized countless families faced similar struggles and created a structured, professional service to provide expert overnight newborn care and parental support.
What started as a local service quickly gained national attention. Pediatricians, nurses, and family-care specialists began referring their patients, creating a foundation of trust the brand still holds today. Over time, the company expanded into a certified training center, offering newborn care education to parents and caregivers, further strengthening its reputation as an authority in infant health and postpartum service delivery.
The franchise model was developed to meet the growing nationwide demand for safe, reliable overnight infant care. Now operating across multiple states, Let Mommy Sleep continues to be recognized as a pioneer in the category, leading the industry with its Registered Nurse-developed training programs, safety protocols, and family-first approach.
Support Training
Let Mommy Sleep delivers one of the most comprehensive onboarding and training systems in the newborn-care franchise space. Their support framework ensures franchisees feel confident, prepared, and fully equipped to operate a high-quality care service from day one.
Pre-Launch Support
• Assistance with business planning, licensing, and regional compliance.
• Recruitment guidance for certified newborn care providers and night nurses.
• Access to proprietary tools, templates, and operational documents.
• Local territory analysis and strategic launch planning.
Operational Training
• In-depth training on newborn care, postpartum support, client onboarding, communication standards, and safety protocols created by Registered Nurses.
• Business operations training covering staffing, scheduling, service delivery, and quality assurance.
• Technology platform training to streamline client management, payroll, and operations.
Marketing & Growth Support
• National marketing campaigns + local marketing guidance.
• SEO-optimized digital assets, social content, and advertising templates.
• Assistance with community outreach, medical partnerships, hospital referrals, and brand positioning.
Ongoing Support
• Continued access to clinical advisors, operational coaches, and franchise support teams.
• Regular webinars, updated training modules, and performance reviews.
• Exclusive access to LMS (Learning Management System) resources and updated newborn care standards.
• 24/7 support to assist with urgent business or client matters.
Ideal Candidate
Let Mommy Sleep is an ideal opportunity for compassionate, service-driven entrepreneurs seeking a meaningful business that genuinely impacts families. While a medical background is not required, certain traits help franchisees excel.
The ideal franchisee:
• Is passionate about helping families, mothers, and newborns.
• Has strong communication and leadership skills for recruiting and managing care teams.
• Prefers a home-based, low-overhead business with high service demand.
• Demonstrates strong organizational skills and the ability to manage schedules, staff, and client relationships.
• Has experience in customer service, healthcare, childcare, social work, teaching, or community services (not required but helpful).
• Possesses the financial capability to launch and sustain marketing and staffing for the first few months.
• Is eager to build long-term community relationships with hospitals, pediatricians, OB-GYNs, and family-care centers.
Financial Detail
| Category | Amount / Details |
|---|---|
| Total Investment Required | $75,000 – $120,000 |
| Minimum Cash Required | Approx. $75,000 |
| Franchise Fee | $43,500 – $49,500 |
| Royalty Fees | 6% – 8% of Gross Revenue |
| Marketing Fund / Brand Fund | 1% – 2% (varies by location) |
| Initial Marketing Budget | $5,000 – $10,000 |
| Working Capital Needed | $15,000 – $25,000 |
| Infrastructure Costs | Low (Home-based model; no build-out required) |
| Training & Onboarding Costs | Included in franchise fee |
| Technology / Software Fees | $150 – $400 per month (varies by tools used) |
| Insurance Requirements | $1,000 – $3,000 annually |
| Staffing Costs (Initial) | Varies by number of newborn care providers hired |
| Expected ROI | Strong; driven by recurring clients + high-margin services |
| Break-Even Timeline | 6–12 months (market-dependent) |
| Primary Revenue Streams | Overnight newborn care, postpartum support, sleep coaching, parent education, caregiver staffing services |