Established
2017
Franchise Units
25
Minimum Investment
$95,000
Franchise Fee
$40,000
Total Investment Range
$150,000
Home Based
No
Description
Libertana is one of America’s rising names in non-medical home care, offering families compassionate, dependable, and customizable support that allows seniors and individuals with disabilities to live independently and safely in the comfort of their own homes. Built on a people-first philosophy and a strong operational framework, Libertana blends quality care with modern home-care management practices, empowering franchise owners to run a stable, meaningful, and high-demand business.
As aging populations grow and families increasingly seek reliable in-home support, Libertana stands out with its adaptable service model, technology-forward systems, and commitment to client well-being. Whether supporting seniors with daily living tasks or assisting individuals with chronic conditions, Libertana has developed a trusted reputation across the U.S. home-care market. For entrepreneurs, the brand represents a purpose-driven opportunity to build a business with long-term stability, repeat revenue, and strong community impact.
Why Invest in This Franchise?
Investing in a Libertana franchise provides entry into one of the fastest-growing sectors in the U.S. economy — senior care and home-based support services. As Americans continue to prioritize aging in place, demand for professional home-care providers is expanding at a pace far exceeding many traditional industries.
Key reasons to invest:
• High-demand, recession-resistant sector – Home care continues to grow due to demographic shifts, medical advancements, and lifestyle preferences.
• Scalable service model – Franchise owners can start with a lean team and expand into multiple revenue streams, including personal care, companionship, and specialized care solutions.
• Strong brand identity – Libertana is known for compassionate care, compliance excellence, and structured operations — essential differentiators in this industry.
• Community-focused business – Owners build meaningful relationships and serve a mission that improves lives every single day.
• Attractive financial model – Low overhead, recurring clients, and diversified revenue opportunities support strong unit economics.
Background
Libertana was established in 2017 with a clear mission: to redefine the standard of non-medical home care in the United States. The brand emerged from the vision of Michael Horowitz and a team of healthcare and community-service professionals who understood the growing need for reliable, compassionate, and accessible in-home support for seniors and individuals with disabilities.
From its early beginnings in California, Libertana focused on building a care model that prioritized dignity, independence, and personalized service. The founders recognized that families were seeking more flexible and culturally sensitive options for their loved ones — solutions that traditional care systems were not consistently providing. This insight led to the creation of an operational framework rooted in caregiver training, compliance, transparency, and meaningful client relationships.
Over the years, Libertana has expanded deliberately and steadily, maintaining quality while strengthening its position in the U.S. home-care landscape. Today, the brand operates with 25+ active franchise units, each serving as a trusted resource within its community. Libertana’s growth reflects its strong commitment to exceptional service, streamlined operational processes, and a franchise model designed for long-term sustainability.
Positioned within the Senior Care, Non-Medical Home Care, and Personal Assistance Services industry categories, Libertana continues to attract entrepreneurs seeking a purposeful business opportunity backed by proven systems and strong brand values. With rising demand for home-based care solutions nationwide, Libertana remains well-positioned for continued expansion and increased market presence across the United States.
Support Training
Libertana offers one of the more comprehensive training and support programs in the home-care franchise sector, ensuring franchisees feel confident before launch and throughout daily operations.
Pre-Launch Support
• Guidance on license requirements, compliance, and state regulations
• Assistance with market selection and territory planning
• Recruitment support for hiring qualified caregivers
• Setup of systems, software, and operational tools
Operational Support
• Standardized care protocols and operational manual
• HR support for caregiver onboarding
• Scheduling and client-management tools
• Administrative templates for documentation, reporting, and client communication
Marketing Support
• Local marketing playbook
• Digital advertising strategies
• Brand-approved promotional materials
• Guidance on referral partnerships (hospitals, rehab centers, senior programs)
Ongoing Support
• Regular coaching sessions and business reviews
• Continuous compliance updates
• Access to a national support team
• New service rollouts and ongoing program enhancements
Ideal Candidate
A Libertana franchise is well-suited for individuals who are passionate about helping others and interested in building a purpose-driven, community-focused business. Ideal franchise partners include:
• Professionals from healthcare, management, or customer-service backgrounds
• Entrepreneurs seeking a stable, scalable business model
• Investors comfortable leading a small, service-driven team
• Individuals passionate about senior care and people-focused work
• Owners who live in or near mid-sized to large U.S. markets
Strong leadership, empathy, organization skills, and a commitment to delivering consistent client experiences make for an excellent Libertana franchise candidate.
Financial Detail
| Financial Category | Amount / Range |
|---|---|
| Total Investment Required | $95,000 – $150,000 |
| Minimum Investment Required | Approx. $90,000 |
| Franchise Fee | $40,000 – $50,000 |
| Infrastructure / Office Setup | $8,000 – $20,000 |
| Initial Marketing Budget | $5,000 – $12,000 |
| Working Capital | $30,000 – $50,000 |
| Royalty Fees | 5% – 7% of Gross Revenue |
| Brand/Tech Fees | $200 – $500 / month |
| Expected ROI Timeline | 12 – 18 Months |
| Break-Even Period | 6 – 12 Months |
| Revenue Streams | Personal Care, Companionship, Homemaker Services, Respite Care, Post-Hospital Support, Specialized Non-Medical Care |