Established
1980
Franchise Units
5
Minimum Investment
$350,000
Franchise Fee
$25,000
Total Investment Range
$750,000
Home Based
No
Description
Rascal House is a well-established, neighborhood-focused pizza and sub restaurant concept with deep roots in the Midwest. Known for its generous portions, fresh ingredients, and classic American-Italian menu, the brand has earned a loyal customer base by consistently delivering quality, value, and a casual, family-friendly dining experience.
Unlike trend-based food concepts that fade quickly, Rascal House has built long-term relevance by doing the basics exceptionally well. Its menu centers around hand-tossed pizzas, oven-baked subs, crisp salads, and comfort foods that appeal to families, students, office workers, and late-night diners alike. This broad demographic reach creates dependable daily traffic and repeat business.
Positioned in the fast-casual pizza and sandwich segment, Rascal House benefits from a simplified kitchen model, efficient operations, and strong takeout and delivery demand. The brand’s proven systems, approachable pricing, and scalable footprint make it a compelling franchise opportunity for entrepreneurs looking to enter or expand within the U.S. food service market.
Why Invest in This Franchise?
Investing in a Rascal House franchise offers a balance of brand longevity and operational simplicity—two critical ingredients for sustainable success in the restaurant industry.
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Established brand with decades of operating history
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High-demand menu focused on pizza and subs
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Straightforward operations and efficient kitchen workflow
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Strong takeout, delivery, and late-night sales potential
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Multiple revenue streams beyond dine-in
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Scalable model suitable for single-unit or multi-unit ownership
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Resilient food category with consistent consumer demand
Background
Established Year: 1980
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Founders: Founded by a group of entrepreneurs in Ohio
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Industry Category: Fast-Casual / Quick-Service Pizza & Subs
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Franchise Active Units: 5+ locations
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Ownership: Privately held
Brand Journey & Company History
Rascal House began as a local pizza shop focused on serving hearty, affordable meals to neighborhood customers. Its commitment to portion size, flavor consistency, and value pricing helped the brand quickly gain popularity. Over the years, Rascal House expanded across Ohio, particularly in college towns and urban markets where demand for dependable, comfort-driven food is strong.
By staying true to its core menu and operational discipline, Rascal House has built a loyal customer base and a repeatable business model that continues to support franchise growth.
Market Presence in the USA
The brand currently operates primarily in Ohio, with growing interest in expanding into new U.S. markets that favor established pizza and sandwich concepts with strong delivery demand.
Support Training
Rascal House offers franchisees structured support designed to reduce startup risk and support long-term performance.
Pre-Launch Support
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Site selection guidance and location evaluation
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Restaurant layout and kitchen design assistance
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Equipment planning and vendor coordination
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Guidance with permits, licenses, and local compliance
Initial Training
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In-depth training on food preparation and quality standards
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Operations and cost-control systems
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POS system training
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Hiring, onboarding, and staff management procedures
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Customer service standards and brand culture
Operational Support
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Standardized recipes and portion controls
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Ongoing operational coaching
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Performance reviews and efficiency guidance
Marketing Support
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Grand-opening marketing planning
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Local store marketing strategies
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Digital ordering and delivery platform guidance
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Promotional calendar support
Ongoing Assistance
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Continued access to franchisor support teams
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Operational updates and best practices
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Menu and system enhancements as the brand evolves
Ideal Candidate
Rascal House is best suited for franchisees who value consistency, community engagement, and operational discipline.
Ideal Candidates Include:
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Owner-operators seeking a hands-on restaurant business
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Multi-unit operators expanding within the food service sector
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Entrepreneurs with restaurant or hospitality experience
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Investors capable of hiring and managing experienced operators
Key Characteristics:
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Passion for food quality and customer satisfaction
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Strong leadership and team-management skills
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Financial readiness and business discipline
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Willingness to follow proven systems and brand standards
Preferred Locations:
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Urban and suburban neighborhoods
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College towns and mixed-use developments
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Areas with strong takeout and delivery demand
Financial Detail
| Financial Component | Estimated Range (USD) |
|---|---|
| Total Investment Required | $350,000 – $750,000 |
| Minimum Investment Required | ~$350,000 |
| Franchise Fee | $25,000 – $40,000 |
| Leasehold Improvements / Build-Out | $180,000 – $350,000 |
| Kitchen Equipment & Fixtures | $90,000 – $150,000 |
| Furniture, Signage & Décor | $25,000 – $60,000 |
| Initial Marketing & Grand Opening | $10,000 – $25,000 |
| POS System & Technology | $8,000 – $15,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Working Capital (3–6 months) | $40,000 – $80,000 |
| Royalty Fee | 5% – 6% of gross sales |
| Marketing / Brand Fund Contribution | 1% – 2% of gross sales |
| Estimated Break-Even Period | 24 – 36 months |
| Estimated ROI Potential | 18% – 30% annually* |