1954
400
₹ 25,00,000
₹ 2,00,000
₹ 25,00,000
No
The Liberty Shoes franchise is more than a retail business—it is an opportunity to partner with a legacy brand that has defined comfort, durability, and style for generations of Indians. With a unique blend of tradition and innovation, Liberty caters to a broad audience—from fashion-conscious youth to working professionals and families seeking reliable, affordable footwear.
Positioned as an affordable premium brand, Liberty has successfully penetrated both Tier-I metros and Tier-II/III markets, making it a household name across urban and semi-urban India. Its products are celebrated for their quality, design innovation, and ability to combine comfort with contemporary style.
The brand’s enduring reputation, coupled with its adaptability to evolving fashion trends, makes Liberty Shoes a profitable and sustainable retail franchise in the ever-growing Indian footwear market.
Established Legacy: Over 70 years of market presence and consumer trust.
Massive Market Demand: India’s footwear industry is expanding rapidly, driven by a growing middle class, increasing disposable incomes, and urbanisation.
Proven Profitability: High product turnover with potential annual revenues of ₹1.5–3 crore for a well-located outlet.
Diverse Product Portfolio: From school shoes and sportswear to luxury leather and casual footwear, catering to all age groups and segments.
Brand Recognition: Strong recall value and nationwide marketing campaigns.
Tier-II & III Potential: Huge untapped market potential outside major metros.
Strong Support System: Comprehensive training, operational assistance, and national advertising provided by the company.
Liberty Shoes Limited, one of India’s most iconic and trusted footwear brands, was founded in 1954 in Karnal, Haryana by Dharam Pal Gupta, Purshotam Das Gupta, and Rajkumar Bansal. Originally launched as Pal Boot House, the brand started with a humble production of just four pairs of shoes per day. Over the decades, Liberty evolved into a retail powerhouse, manufacturing over 50,000 pairs daily across six modern factories.
In 1986, the company was incorporated as a public limited company and is now listed on the Indian stock exchange. Liberty operates in the fashion retail and footwear manufacturing industry, offering a diverse range of men’s, women’s, and children’s footwear along with accessories.
Today, Liberty Shoes boasts a strong presence in over 400 exclusive showrooms and 6,000+ multi-brand outlets across India, exporting to more than 25 countries worldwide. Its brand portfolio includes popular sub-brands such as Fortune, Force 10, Senorita, Coolers, Leap 7X, Healers, and Warrior.
Liberty Shoes ensures its franchise partners receive end-to-end support:
Pre-Launch Support
Assistance in selecting the best location based on market research and footfall potential.
Store layout design, interiors, and visual merchandising guidelines.
Help with licensing, legal compliance, and inventory procurement.
Operational Support
Centralised supply chain for smooth product replenishment.
Inventory management system and POS software training.
Standard operating procedures for daily store management.
Marketing Support
Nationwide campaigns in print, TV, and digital media.
Local area marketing strategies for store openings and promotions.
Seasonal offers and festival discounts to boost sales.
Academic & Staff Training
Training modules for sales staff on customer handling, upselling, and cross-selling.
Product knowledge sessions to enhance customer service quality.
Ongoing Support
Regular business performance reviews and strategic guidance.
Buy-back options for unsold stock.
Continuous introduction of new designs and product lines to maintain customer interest.
Liberty Shoes seeks entrepreneurs and investors who:
Have a passion for retail, fashion, and customer service.
Possess prior business or retail experience (preferred but not mandatory).
Are capable of investing ₹30–50 lakhs and managing operational expenses until break-even.
Understand their local market and can build strong community connections.
Have access to prime retail space (high-street, malls, or commercial hubs) of 800–1,200 sq. ft.
This franchise is ideal for business owners aiming to enter the fashion retail sector with the backing of a nationally recognised and trusted brand.
| Parameter | Details |
|---|---|
| Total Investment Required | ₹30–50 lakhs (including interiors, stock, and working capital) |
| Franchise Fee | ₹1 lakh (one-time) |
| Space Requirement | 800–1,200 sq.ft. |
| Infrastructure Cost | ₹10–15 lakhs (store interiors, fittings, POS systems) |
| Initial Marketing Budget | ₹1–2 lakhs (local promotions, launch events) |
| Working Capital | ₹5–10 lakhs |
| Royalty / Revenue Share | Franchisee retains 65–70% of sales; brand share 30–35% |
| Expected ROI | 20–25% annually |
| Break-even Period | 24–36 months |
| Revenue Streams | Men’s, women’s, and kids’ footwear sales; accessories; repeat customer purchases |
