Established
2010
Franchise Units
10
Minimum Investment
$180,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
Limeberry has built a name for itself as one of the most vibrant, community-driven frozen yogurt concepts in the Pacific Northwest and beyond. Known for its upbeat atmosphere, colorful branding, and an always-fresh lineup of frozen yogurt flavors and toppings, Limeberry offers a dessert experience that feels joyful, customizable, and guilt-free. As consumer demand for healthier, fun, family-friendly dessert alternatives continues to rise, Limeberry stands positioned as a standout brand with a loyal customer base and strong local presence.
The franchise combines affordability, simplicity, and creative brand energy—all key drivers that attract entrepreneurs looking for a business with personality and long-term potential. Limeberry’s stores are designed around a self-serve model that encourages customer interaction and reduces labor needs, two advantages that help franchisees manage overhead more efficiently. For operators seeking a business that blends community focus with high-margin products, Limeberry offers an appealing path into the frozen dessert category.
Why Invest in the Limeberry Franchise?
Investing in Limeberry means stepping into a business model that balances simplicity with profitability. The self-serve yogurt concept minimizes staffing requirements, and the streamlined operational model supports a fast learning curve for new franchisees. Limeberry maintains a strong reputation for friendliness, quality, and consistency—traits that make its stores popular hangout spots for families, students, and health-conscious customers.
The frozen dessert market remains resilient, with Americans continuing to seek customizable, better-for-you dessert options. Limeberry capitalizes on this trend with low-fat, non-fat, dairy-free, and seasonal specialty flavors, giving customers something new to try on every visit. With steady year-round demand and a brand identity built around fun and freshness, Limeberry is a franchise that fits well in suburban communities, busy retail plazas, and high-traffic lifestyle areas.
Background
Limeberry was founded in 2010 by Tina and Gary Phillips, who set out to create a frozen yogurt concept that blended freshness, creativity, and genuine community spirit. What began as a single shop in Washington State quickly gained traction thanks to its colorful branding, self-serve model, and an ever-changing lineup of high-quality frozen yogurt flavors. The founders emphasized a warm, family-friendly environment where customers could build their own dessert exactly the way they wanted—an approach that resonated deeply with local communities.
Over the years, Limeberry evolved from a neighborhood favorite into a recognized regional franchise brand. With its focus on consistency, fresh ingredients, and a welcoming store atmosphere, Limeberry built a loyal following and earned a strong reputation throughout the Pacific Northwest.
Today, the franchise operates 10+ active locations across Washington and Oregon, with additional units in development as the brand expands its footprint across the United States. Limeberry is positioned within the frozen dessert, frozen yogurt, and specialty food franchise category, serving customers who want healthier alternatives, customizable treats, and vibrant dessert experiences.
The founders continue to influence the brand’s growth philosophy—maintaining a balance between fun, operational simplicity, and strong community connections. This foundation has allowed Limeberry to emerge as an approachable, high-potential franchise opportunity for both first-time entrepreneurs and seasoned multi-unit operators.
Support Training
Limeberry’s franchise system provides new owners with structured, hands-on support to ensure a successful launch and sustainable daily operations.
Pre-Launch Support
Assistance with site selection and market evaluation
Lease negotiation guidance
Architectural and store layout planning
Equipment list, vendor sourcing, and procurement coordination
Pre-opening checklist and startup timeline management
Operational Training
A comprehensive onboarding program covering yogurt production, toppings management, store hygiene, POS usage, and customer service
Staff onboarding guidance and training templates
Inventory processes and supply chain introductions
Troubleshooting practices for day-to-day operations
Marketing & Branding Support
Grand opening marketing plan
Local store marketing templates and community engagement strategies
Seasonal promotions and brand-approved creative assets
Social media support and ongoing marketing advisory
Ongoing Franchisee Support
Continued operational coaching
Regular franchisee–franchisor communication channels
Updates on new flavors, toppings, product innovations, and merchandising
Periodic field visits and performance evaluations
Access to brand-wide purchasing programs for cost efficiency
Ideal Candidate
Limeberry is well-suited for entrepreneurs who value local relationships, community engagement, and a bright, welcoming environment. The ideal franchisee may come from a hospitality, retail, or customer service background, but no industry experience is required thanks to the franchise’s thorough training system.
Successful Limeberry owners typically share these qualities:
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Strong customer-service mindset
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Enjoy working in a family-friendly retail environment
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Ability to manage operations and small teams efficiently
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Adequate investment capital and financial management skills
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Passion for creating a community-oriented business
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Interest in marketing, local outreach, and event-driven traffic
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Preferred locations include suburban neighborhoods, near schools, near fitness centers, in lifestyle plazas, or within high-traffic shopping districts
For operators seeking a low-complexity food business with high consumer appeal, Limeberry stands out as a rewarding and approachable investment.
Financial Detail
| Financial Category | Estimated Amount / Range |
|---|---|
| Total Investment Required | $180,000 – $350,000 |
| Minimum Investment Required | $150,000 – $200,000 |
| Franchise Fee | Approx. $30,000 |
| Active Franchise Units | 10+ Locations |
| Build-Out & Infrastructure Cost | $120,000 – $250,000 |
| Equipment Package | $40,000 – $70,000 |
| Initial Marketing Budget | $5,000 – $15,000 |
| Working Capital (First 3–6 Months) | $10,000 – $25,000 |
| Royalty Fee | 5% – 6% of Gross Sales |
| Brand/Marketing Fund Contribution | 1% – 2% |
| Expected ROI | Varies by location; typically within 1–3 years |
| Break-Even Timeline | 12 – 24 Months |
| Potential Revenue Streams | Yogurt sales, toppings, seasonal flavors, events, catering, fundraisers, merchandise |