Established
2010
Franchise Units
20
Minimum Investment
$350,000
Franchise Fee
$40,000
Total Investment Range
$650,000
Home Based
No
Description
Little Big Burger has carved out a bold space in America’s booming better-burger segment by doing something refreshingly simple—serving exceptional, chef-crafted burgers in a fast, fun, and efficient format. Known for its signature brioche buns, high-quality Northwest beef, truffle fries, and a playful, energetic brand personality, Little Big Burger delivers a premium dining experience without slowing down speed or convenience.
As consumer demand shifts toward high-quality ingredients and modern fast-casual concepts, Little Big Burger continues to stand out. Its menu is intentionally compact, its operations are streamlined, and its branding is youthful and distinctive—creating a franchise model that is efficient to run and extremely marketable. Today, the brand is recognized as a neighborhood staple in multiple U.S. markets, appealing to everyone from students and young professionals to families seeking quality comfort food in a casual setting.
For entrepreneurs looking to join a growing, modern, and consumer-loved restaurant brand, Little Big Burger offers a franchise opportunity that blends simplicity, scalability, and strong brand momentum.
Why Invest in the Little Big Burger Franchise?
1. A Proven Fast-Casual Model With Strong Consumer Demand
The fast-casual burger category continues to outperform traditional quick-service and full-service dining. Little Big Burger sits at the sweet spot—offering elevated food without the complexity of a full restaurant.
2. Streamlined Operations
A focused menu, efficient kitchen layout, and simplified supply chain make it easier for new operators to manage labor, quality, and margins.
3. Modern Brand Positioning
From its bold red branding to its cult-favorite truffle fries, Little Big Burger has the personality and customer loyalty today’s diners look for.
4. Scalable, Multi-Unit Potential
Because stores require smaller footprints and straightforward buildouts, franchisees can expand quickly across urban, suburban, and college-centric markets.
5. Backed by an Experienced Parent Company
Little Big Burger is supported by a seasoned ownership group with extensive franchising and operational oversight, giving franchisees confidence and strong long-term support.
Background
Established Year: 2010
Founders: Katie Poppe & Micah Camden
Current Franchise Active Units: Over 20+ locations across the United States
Industry Category: Fast-Casual Restaurant, Gourmet Burger Segment
Ownership: Little Big Burger operates under a parent company with established experience leading fast-casual restaurant brands.
Little Big Burger was founded in Portland, Oregon, with a goal to create the perfect neighborhood burger shop—simple menu, exceptional ingredients, and a welcoming local vibe. The brand rapidly gained a cult following thanks to its compact footprint, efficient service model, and signature items such as bleu cheeseburgers, veggie burgers, and crispy truffle fries.
Over the years, Little Big Burger has expanded into new territories throughout the West and Southeast while preserving the original charm that customers love. The franchise’s growth has been driven by strong operational systems, smart real estate selection, and widespread demand for high-quality, affordable comfort food.
As part of a well-established parent organization, the brand benefits from deeper resources, marketing power, and advanced franchise systems—making it a compelling choice for both first-time operators and seasoned restaurant investors.
Support Training
Little Big Burger delivers a comprehensive, hands-on support program designed to help franchisees launch, operate, and scale successfully.
Pre-Launch Support
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Territory planning & site selection with demographic, traffic, and market analysis.
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Lease negotiation guidance and real estate support from experienced professionals.
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Store design, layout & buildout assistance for efficient kitchen flow and branding consistency.
Operational Training
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Restaurant operations training covering food preparation, quality control, and equipment management.
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Team hiring & training systems to help franchisees build competent staff and leadership teams.
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POS system training and operational manuals to support daily workflow.
Marketing & Brand Support
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Grand opening marketing programs to drive strong first-month traffic.
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National & regional marketing campaigns, digital advertising assets, and brand guidelines.
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Social media strategy support to maintain a strong online presence.
Ongoing Franchisee Support
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Regular coaching and field visits from franchise performance managers.
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Continuous menu innovation and product R&D.
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Operational audits and business reviews to improve profitability.
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Technology support, supply chain updates, and vendor partnerships.
This comprehensive support system ensures consistency across locations while empowering franchisees to run efficient, profitable burger restaurants.
Ideal Candidate
Little Big Burger is best suited for entrepreneurs who embrace hospitality, operational simplicity, and growth potential. The brand looks for:
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Business-savvy operators with experience in restaurants, retail, or service-based models (not required but helpful).
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Multi-unit investors seeking scalable opportunities in growing urban and suburban markets.
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Hands-on owners or strong management teams who can lead staff, maintain food quality, and deliver guest satisfaction.
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Financially qualified candidates able to meet investment and working capital requirements.
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Passion for fast-casual dining, local community engagement, and exceptional service.
Ideal markets include high-traffic neighborhoods, mixed-use communities, college towns, entertainment districts, lifestyle centers, and areas with young professionals and families.
Financial Detail
| Financial Category | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $350,000 – $650,000 |
| Minimum Liquid Capital | $150,000 – $250,000 |
| Franchise Fee | $40,000 – $50,000 |
| Store Footprint | 1,000 – 2,000 sq. ft. |
| Infrastructure / Buildout Cost | $200,000 – $450,000 |
| Equipment & Signage | $50,000 – $110,000 |
| Initial Inventory & Supplies | $7,000 – $15,000 |
| Technology & POS Systems | $5,000 – $12,000 |
| Initial Training & Travel | $5,000 – $10,000 |
| Grand Opening Marketing Budget | $10,000 – $20,000 |
| Working Capital (First 3 Months) | $20,000 – $75,000 |
| Royalty Fee | 5% – 6% of gross sales |
| Marketing / Brand Fund Fee | 1% – 2% of gross sales |
| Estimated Break-Even Timeline | 12 – 24 months |
| Potential Revenue Streams | Dine-in, Takeout, Delivery, Catering, LTO Promotions |