Established
1979
Franchise Units
10
Minimum Investment
$450,000
Franchise Fee
$35,000
Total Investment Range
$900,000
Home Based
No
Description
LOCOS DELI & PUB has earned a loyal following across the Southeast with its unmistakable blend of hearty deli sandwiches, cold draft beer, and a laid-back neighborhood pub experience. The brand stands out by merging the comfort of a classic American deli with the lively atmosphere of a local sports pub—a formula that attracts both regular weekday crowds and weekend gatherings. As consumers continue to seek casual, welcoming food experiences that feel authentic and community-driven, LOCOS DELI & PUB has positioned itself as a high-value franchise opportunity in the fast-casual restaurant space.
The franchise model is built around quality food, generous portions, craft beer selections, and friendly service that feels less like a chain and more like the “local favorite” every town deserves. With a strong operational framework, recognizable branding, and a history of consistent customer satisfaction, LOCOS DELI & PUB offers franchisees a business with staying power and multi-daypart revenue potential—from lunch and dinner to catering and game-day events.
Why Invest in the LOCOS DELI & PUB Franchise?
Investing in LOCOS DELI & PUB means stepping into an established restaurant brand with loyal fans, proven menu engineering, and a growth model designed for ambitious operators. The brand combines several profitable industry categories under one umbrella: casual dining, fast-casual sandwiches, sports pub dining, and catering. This gives franchise owners multiple revenue streams while keeping the business approachable and scalable.
Other key advantages include:
A strong neighborhood concept that resonates in suburban and college-town markets.
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Simple, streamlined menu operations that balance quality and speed.
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High repeat customer rates, especially during sports seasons and community events.
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Catering and takeout demand that boosts off-premise revenue.
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A respected legacy brand that has been operating successfully for multiple decades.
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Full training, marketing systems, and ongoing operational support for both first-time and experienced restaurant owners.
Background
Established Year: 1979
Founded In: Athens, Georgia
Founders: Alan Culpepper and Chuck Ramsey
Current Active Franchise Units (Approx.): 10+ locations across Georgia and surrounding Southeastern states
LOCOS DELI & PUB began as a small sandwich shop near the University of Georgia in Athens. What started as a neighborhood deli expanded quickly as students, locals, and visitors embraced the brand’s casual vibe and freshly prepared sandwiches. Over the years, the concept evolved from a simple deli into a full-service pub with signature sandwiches, wings, burgers, salads, cold beer, and a sports-friendly environment that encourages repeat visits.
The ownership has remained dedicated to maintaining the spirit of a locally loved hangout while providing the systems and structure necessary for a scalable franchise brand. With decades of market presence, a strong identity in the Southeastern restaurant landscape, and a product mix aligned with American dining trends, LOCOS DELI & PUB continues to attract multi-unit operators, local business owners, and former hospitality professionals looking to build a long-term restaurant business.
Support Training
LOCOS DELI & PUB offers franchisees a comprehensive support framework designed to ensure operational excellence from day one. Whether you’re new to the restaurant industry or a seasoned operator, the brand gives you the tools to run the business with confidence.
Pre-Launch Support
Site selection assistance and demographic research
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Lease negotiation guidance
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Restaurant layout planning and design support
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Pre-opening marketing plan and grand-opening strategy
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Vendor and equipment sourcing support
Initial Training
Intensive multi-week training covering operations, kitchen preparation, food safety, staffing, and guest service
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Hands-on training at an established LOCOS DELI & PUB location
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Management training for leadership, labor planning, inventory control, and guest experience
Ongoing Operational Support
Continued operational coaching and field support visits
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Updated menu rollouts, new product launches, and seasonal specials
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Technology and POS guidance
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Regular franchisee communications, webinars, and performance reviews
Marketing Support
Local store marketing templates and promotional tools
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Social media strategy and digital campaign guidance
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National brand assets and advertising resources
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Community engagement programs designed to enhance neighborhood visibility
LOCOS DELI & PUB ensures franchisees never operate alone. Its collaborative culture and support structure help owners stay ahead of operational trends while maintaining consistent quality and service.
Ideal Candidate
A LOCOS DELI & PUB franchise is best suited for individuals who want to build a community-driven restaurant that draws loyal, recurring customers. The brand seeks franchisees who appreciate hospitality, understand team leadership, and are excited about creating a welcoming neighborhood environment.
Ideal candidates include:
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Experienced restaurateurs or food service operators looking to expand into a proven concept.
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Hospitality managers transitioning into ownership.
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Local entrepreneurs with passion for community engagement and local marketing.
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Multi-unit investors seeking a scalable brand with strong regional identity.
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Owners able to manage teams, maintain quality standards, and build repeat relationships.
Personality traits that fit the brand well include hands-on leadership, a focus on customer service, operational discipline, and enthusiasm for the restaurant lifestyle. Preferred territories include suburban markets, college towns, small cities, and growing commercial districts.
Financial Detail
Total Investment Required: $450,000 – $900,000
Minimum Liquid Capital: $150,000 – $250,000
Franchise Fee: $35,000 – $40,000
Royalty Fee: Approx. 5% of gross sales
Marketing/Brand Fund: Approx. 1–2% of gross sales
Store Size Required: 3,000 – 5,000 sq. ft. (dine-in, bar service, and patio options)
Working Capital Needed: $50,000 – $100,000 for first 3–6 months
Expected ROI: Typically 2–3 years depending on location and market conditions
Break-Even Time: 12–20 months on average
Potential Revenue Streams:
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Dine-in restaurant service
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Bar sales and alcohol margins
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Takeout and delivery
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Catering (corporate, events, sports gatherings)
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Seasonal promotions and sports-event traffic