Established
1991
Franchise Units
100
Minimum Investment
$1,500,000
Franchise Fee
$40,000
Total Investment Range
$3,000,000
Home Based
No
Description
Logan’s Roadhouse has built a strong reputation across the United States as a welcoming, down-to-earth steakhouse where guests enjoy mesquite-grilled meats, scratch-made dishes, ice-cold drinks, and a lively, unmistakably American roadhouse atmosphere. Known for its laid-back Southern charm, iconic buckets of peanuts, and commitment to handcrafted recipes, the brand has cultivated a loyal national following that spans families, business diners, travelers, and weekend social crowds.
As the demand for high-quality casual dining continues to rebound and grow in the United States, Logan’s Roadhouse stands out for its proven operating model, diverse menu, strong brand recognition, and attractive revenue potential. For entrepreneurs, this franchise opportunity delivers a compelling blend of hospitality tradition, operational discipline, and market scalability—backed by a brand that has been a recognizable name in the American dining landscape for decades.
Why Invest in the Logan’s Roadhouse Franchise?
Investing in Logan’s Roadhouse means aligning yourself with a brand that blends strong consumer nostalgia with modern casual-dining expectations. The chain has weathered multiple economic cycles, refined its operating systems, and continued to expand into high-opportunity markets. Franchisees benefit from:
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A well-established national brand with strong customer loyalty.
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A highly diversified menu featuring hand-cut steaks, burgers, ribs, and comfort classics that perform well across all demographics.
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Proven operational processes built from decades of real-world restaurant experience.
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Robust franchise support, including site selection, training, supply chain, and marketing programs.
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A business that thrives in both urban and suburban markets, especially areas with high family traffic and community engagement.
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Strong unit economics, with multiple dayparts, alcoholic beverage revenues, catering options, and to-go ordering that expand earning potential.
Background
- Established Year: 1991
- Founded In: Lexington, Kentucky, USA
- Founders: David Wachtel and the Logan’s Roadhouse founding team
- Current Franchise/Company-Owned Footprint: Over 100+ locations nationwide (mix of franchise and corporate units)
- Industry Category: Casual Dining / Steakhouse / Full-Service Restaurant
- Current Ownership: SPB Hospitality (acquired rights to Logan’s Roadhouse and oversees all franchising and brand development initiatives)
Logan’s Roadhouse began as a single casual steakhouse with a mission to bring honest, hearty American fare to the table in a fun, approachable way. Its mesquite-grilling, lively atmosphere, and elevated yet affordable menu quickly resonated with customers. Over the next three decades, the brand expanded across the American South, Midwest, and beyond, becoming a staple for family meals, celebrations, and social gatherings.
Support Training
Logan’s Roadhouse offers one of the most comprehensive support infrastructures in the casual-dining franchise sector. Franchisees receive step-by-step guidance starting from the day they sign the agreement and continuing throughout their entire ownership journey.
Pre-Launch Support
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Site selection assistance using demographic, traffic, and competitive analysis tools.
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Restaurant layout, architectural planning, and design guidance to match brand standards.
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Vendor onboarding and supply chain integration for food, beverage, and equipment.
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Hiring strategies and best-practice staffing models for both FOH and BOH teams.
Operational Training
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Extensive multi-week training covering restaurant management, brand standards, safety procedures, and customer service protocols.
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In-restaurant training at certified Logan’s Roadhouse facilities led by experienced operators.
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Hands-on instruction in menu execution, grill operations, bar management, and inventory control.
Marketing & Growth Support
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Grand-opening marketing package with digital, local PR, social media, and promotional tools.
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National brand advertising and seasonal campaign support.
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Access to professionally developed creative assets, loyalty programs, and digital ordering platforms.
Ongoing Support
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Dedicated franchise business consultants.
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Regular operational audits and coaching.
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Technology updates, POS training, and reporting tools.
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Menu innovation and R&D support to maintain competitive positioning.
Ideal Candidate
Logan’s Roadhouse is best suited for entrepreneurs who value hospitality, understand restaurant management, and want to build a multi-unit portfolio with a nationally recognized brand. The ideal franchise candidate includes:
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Experienced restaurant operators or investors with strong business acumen.
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Multi-unit franchise developers seeking a scalable full-service dining concept.
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Individuals passionate about guest experience, community engagement, and team leadership.
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Financially qualified owners prepared for a full-service buildout and ongoing operational commitments.
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Candidates with access to high-traffic retail, suburban, or entertainment-district locations.
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Leaders who thrive in people-driven operations and value long-term growth.
Logan’s Roadhouse values owners who bring both operational discipline and the heart for hospitality—creating restaurants that become local favorites.
Financial Detail
Total Investment Required: $1,500,000 – $3,000,000+
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Minimum Liquid Capital Required: $500,000 – $750,000
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Franchise Fee: $40,000 – $50,000
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Recommended Restaurant Size: 6,500 – 8,000 sq. ft.
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Buildout & Infrastructure Cost: $1.1M – $2.2M+
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Equipment & Kitchen Setup: $250,000 – $450,000
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Marketing Budget (Grand Opening + Local Marketing): $20,000 – $50,000
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Initial Working Capital: $150,000 – $300,000
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Royalty Fees: Typically 5% – 6% of gross sales
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Marketing Fund Contribution: 1% – 2% of gross sales
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Expected ROI: 3–5 years depending on market and operational performance
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Break-Even Timeline: Commonly between 18 – 30 months
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Revenue Streams:
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Dine-in sales
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Alcohol and bar revenue
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Catering
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Takeout & online ordering
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Seasonal promotions
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Group dining and events
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Logan’s Roadhouse offers a full-service franchise model with strong earning potential driven by high transaction values, alcoholic beverage sales, and multi-daypart operations.