Established
1980
Franchise Units
5
Minimum Investment
$500,000
Franchise Fee
$35,000
Total Investment Range
$1,200,000
Home Based
No
Description
Los Campeones Gym stands out in a crowded fitness market by refusing to follow the one-size-fits-all approach. Built on authenticity, community, strength training excellence, and an old-school gym ethos blended with modern coaching, the brand has carved a passionate following among lifters, athletes, and everyday individuals looking for a more meaningful fitness experience. The franchise offers a high-performance environment anchored in real results—lifting platforms, power racks, specialty equipment, expert coaching, and a culture that empowers members to continually progress.
As the boutique fitness sector continues to expand and traditional big-box gyms become increasingly diluted, Los Campeones Gym presents a strong market position: a gritty, performance-driven gym model that nurtures loyalty, keeps retention high, and attracts members who value quality programming over generic amenities. With demand for strength-focused fitness skyrocketing across the United States, this franchise gives entrepreneurs a proven pathway to enter an industry with consistent growth, strong recurring revenue, and meaningful community impact.
Why Invest in This Franchise?
Investing in the Los Campeones Gym franchise means stepping into a fitness brand with an established personality, measurable results, and a loyal membership base. Unlike trend-dependent boutique studios, this model focuses on fundamentals: strength, conditioning, and a community environment that keeps members engaged long-term.
The franchise benefits from strong recurring membership revenue, diversified income streams, and a business model known for higher member retention compared to traditional gyms. Operators gain access to a fully built-out system with brand recognition, operational blueprints, and a culture of excellence that translates into real business success. The fitness industry continues to be one of the fastest-growing franchise categories, and Los Campeones Gym captures the best of both worlds—authentic gym culture and modern business scalability.
Background
- Established Year: Early 1980s
- Founders: Los Campeones Gym was founded by strength-training enthusiast and fitness entrepreneur David Fortuin, who built the brand around authenticity, community, and high-performance training long before boutique strength gyms became mainstream. His early vision of a results-driven gym with top-tier equipment and an inclusive, hardworking culture shaped the foundation of what eventually grew into today’s Los Campeones franchise model.
- Franchise Active Units – Current Number:
- Brand Journey & Market Position:From a grassroots community gym to a recognizable strength-focused brand, Los Campeones grew steadily over several decades by focusing on member loyalty, expert coaching, and a culture that welcomes lifters of all levels. As popularity for powerlifting, functional strength, and athletic training surged across the U.S., Los Campeones naturally evolved into a franchise opportunity built on operational consistency, a proven membership model, and strong brand equity.
Los Campeones Gym operates 5+ active locations across Minnesota, with the franchise now opening expansion opportunities in multiple U.S. markets. The brand is transitioning from a regionally beloved gym to a scalable national fitness franchise.
Support Training
Los Campeones Gym ensures every franchisee is fully prepared before opening their doors. The support program focuses on real-world operational execution, high-performance training standards, and profitable membership growth.
Pre-Launch Support
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Assistance with site selection, demographic review, and territory evaluation
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Architectural layout guidance for strength-focused gym design
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Vendor introductions for equipment, flooring, branding, and fixtures
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Pre-opening marketing strategy to build community demand early
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Hiring templates, job descriptions, and onboarding systems
Operational Training
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Intensive training at an existing Los Campeones location
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Instruction in membership management, programming, coaching quality, and customer service
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Step-by-step operating procedures for daily, weekly, and monthly tasks
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Staffing, scheduling, retention strategies, and income stream optimization
Marketing Support
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Local marketing playbook including digital campaigns, community outreach, and social content guidance
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Brand-approved marketing assets, promotional strategy, and messaging support
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Grand-opening launch systems designed to create immediate traction
Ongoing Support
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Continuous training updates on programming, coaching systems, and operational improvements
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Quarterly business reviews and performance benchmarking
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National marketing initiatives and brand-wide promotions
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Access to the franchise support team for problem-solving and strategic growth
Ideal Candidate
A Los Campeones Gym franchise is best suited for individuals passionate about fitness, performance, and building community-driven businesses. You don’t need to be a professional athlete or coach—but you should genuinely care about member results, quality training environments, and creating a gym that stands apart from corporate competitors.
The Ideal Franchise Owner May Have:
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A background in fitness, business, operations, or customer service
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Ability to lead a team of coaches, trainers, and support staff
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Strong people skills and a community-building mindset
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Commitment to maintaining a high-quality training environment
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Financial capability for initial investment and working capital
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Interest in multi-unit expansion over time
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Desire to own a brand with authenticity and a strong identity
Location Preferences
High-density residential areas, mixed-use neighborhoods, college towns, and cities with active fitness communities are ideal. Spaces between 7,000–12,000 sq. ft. with adequate ceiling height for lifting zones and strength platforms work best.
Financial Detail
| Financial Category | Amount / Range |
|---|---|
| Total Investment Required | $500,000 – $1,200,000 |
| Minimum Investment Required | ~$500,000 |
| Franchise Fee | $35,000 – $50,000 |
| Franchise Active Units – Current Number | 5+ Locations |
| Founders | David Fortuin |
| Buildout & Infrastructure Cost | $250,000 – $750,000 |
| Equipment Package (Strength + Specialty Gear) | $150,000 – $350,000 |
| Pre-Opening Marketing Budget | $20,000 – $40,000 |
| Working Capital (First 3–6 Months) | $30,000 – $75,000 |
| Royalty Fee | 6% of Gross Revenue |
| Brand Fund / Marketing Fee | 1–2% of Gross Revenue |
| Average Facility Size | 7,000 – 12,000 sq. ft. |
| Expected ROI Timeline | 24 – 36 Months |
| Estimated Break-Even Time | 12 – 24 Months |
| Primary Revenue Streams | Memberships, Personal Training, Group Strength Classes, Retail, Short-Term Passes |