Established
2004
Franchise Units
30
Minimum Investment
$300,000
Franchise Fee
$35,000
Total Investment Range
$600,000
Home Based
No
Description
Los Verdes has quickly become one of the most recognizable Latin fast-casual restaurant concepts in the United States, thanks to its bold flavors, modern branding, and a menu that fuses Colombian street food with the broader Latin American culinary experience. What started as a small neighborhood eatery with an authentic, homemade approach has grown into a fast-scaling franchise brand known for its specialty hamburgers, loaded dogs, arepas, patacones, bowls, and signature sauces that keep customers returning week after week. With a vibrant atmosphere, striking green-themed branding, and a concept that captures both tradition and contemporary food trends, Los Verdes appeals to families, young professionals, students, foodies, and late-night diners all at once.
As the demand for Latin-inspired cuisine continues to surge across the USA, Los Verdes has positioned itself as a category leader—bridging authenticity, speed, and high-quality ingredients in a way that modern consumers crave. For aspiring entrepreneurs, the brand offers a franchise model built for scalability, competitive unit economics, and a menu that consistently delivers high-margin favorites. Los Verdes isn’t just another fast-casual restaurant—it has become a cultural touchpoint, a community hangout, and a business opportunity with massive growth potential in urban, suburban, and high-traffic retail markets across America.
Why Invest in the Los Verdes Franchise?
Investing in Los Verdes means aligning yourself with a brand that has cracked the code on what today’s diners want: flavorful comfort food, speed, value, and an energetic environment. In a market dominated by predictable fast-food chains, Los Verdes stands out with a differentiated menu that celebrates Latin American roots while appealing to mainstream American food trends.
The brand continues to benefit from strong social-media virality, high repeat customer rates, and a loyal fan base in multicultural communities. Franchisees gain access to a proven operational model, streamlined kitchen systems, and a menu that is designed for efficient execution—even during peak hours. With great unit economics, scalable operations, and strong brand equity, Los Verdes is an opportunity for entrepreneurs seeking a restaurant franchise that feels both exciting and culturally relevant.
Background
- Established Year: Los Verdes was founded in 2004, originating from the founders’ desire to bring authentic, comforting, Colombian-style fast food to the American market.
- Franchise Active Units : The brand has grown consistently over the years, reaching 30+ active locations across key U.S. states such as Florida, Texas, and Georgia, with ongoing expansion into new regions.
- Brand Journey & History: What began as a small operation serving late-night diners quickly gained popularity through word-of-mouth and community support. As the brand refined its identity—vibrant decor, signature sauces, and a standout menu—Los Verdes transitioned into a structured franchise model to support national growth.
- Ownership & Market Presence: Los Verdes continues to be operated by its founding leadership team, ensuring the brand maintains its original vision while scaling professionally. The concept competes in the booming fast-casual, Latin-American, and better-burger segments—three of the fastest-growing niches in the U.S. foodservice industry.
- Industry Category: Fast Casual Restaurants, Latin Food, Quick Service.
Support Training
Los Verdes offers a comprehensive franchise support structure built to guide new operators from day one through ongoing operations:
Pre-Launch Support
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Assistance with location selection, demographic studies, and lease evaluation
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Support with restaurant layout, equipment planning, and architectural guidelines
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Vendor sourcing, supply-chain coordination, and access to approved distributors
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Full onboarding roadmap with clear milestones to ensure an efficient store opening
Operational Training
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Hands-on training program conducted at corporate training stores
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In-depth kitchen operations, recipe execution, food safety, and inventory management
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Training for franchise owners, managers, and staff
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POS systems setup and technology training for smooth daily operations
Marketing Support
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Grand-opening marketing planning
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Brand-approved marketing materials, digital content, and promotional campaigns
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Social-media strategies and ongoing promotional guidance
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Local store marketing templates for consistent branding
Ongoing Franchise Support
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Field consultations, performance reviews, and operational audits
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Menu updates, seasonal promotions, and guidance on cost control
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Continuous training through webinars, workshops, and franchise conferences
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Dedicated franchise support representatives for real-time assistance
Ideal Candidate
The Los Verdes franchise is designed for entrepreneurs who are passionate about hospitality, community engagement, and operating a dynamic, fast-paced restaurant. Ideal candidates include:
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First-time business owners seeking a proven franchise model
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Restaurant operators wanting to expand their portfolio with a culturally vibrant brand
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Multi-unit investors exploring scalable fast-casual opportunities
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Individuals with strong leadership, customer-service instincts, and a desire to build a community-focused business
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Investors with the ability to manage staff, maintain quality, and deliver a consistent guest experience
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Candidates willing to open in prime territories such as Florida, Georgia, Texas, North Carolina, New Jersey, and other high-growth regions
Passion for food, dedication to operational excellence, and financial stability are the key attributes that align best with Los Verdes’ growth vision.
Financial Detail
| Category | Amount / Range |
|---|---|
| Total Investment Required | $300,000 – $600,000 |
| Minimum Liquid Capital | $100,000 – $150,000 |
| Net Worth Requirement | $300,000+ (recommended) |
| Franchise Fee | $35,000 – $45,000 |
| Franchise Units Available | Single-unit & Multi-unit |
| Build-Out & Infrastructure Costs | $150,000 – $350,000 |
| Equipment Package | Included within build-out estimate |
| Grand Opening Marketing Budget | $10,000 – $20,000 |
| Training & Onboarding Fees | Included in franchise fee |
| Working Capital Needed | $25,000 – $60,000 |
| Royalty Fee | 6% of gross sales |
| Marketing/Brand Fund Fee | 2% of gross sales |
| Expected ROI | 18 – 36 months |
| Break-Even Timeline | 12 – 20 months |
| Primary Revenue Streams | Dine-in, Takeout, Delivery, Late-Night Sales, Catering |