Established
2004
Franchise Units
9
Minimum Investment
$700,000
Franchise Fee
$40,000
Total Investment Range
$1,500,000
Home Based
No
Description
Lumberjacks Restaurant is one of America’s most recognizable comfort-food dining concepts—celebrated for its hearty portions, rustic atmosphere, and down-home hospitality that feels like a cabin in the woods. Built around the idea of serving “Food for the Hungry®,” the brand has carved a niche in the booming casual dining segment by offering large, affordable, family-friendly meals that appeal to every generation.
As consumer demand for authentic, value-driven dining experiences continues to surge, Lumberjacks Restaurant has become a standout franchise opportunity for entrepreneurs looking to build a high-volume, community-driven business with strong brand equity. With proven systems, deeply loyal guests, and a menu that consistently drives repeat traffic, the brand is positioned as a strong contender in America’s $90+ billion casual full-service restaurant industry.
Why Invest in the Lumberjacks Restaurant Franchise?
Investing in Lumberjacks Restaurant means partnering with a brand built on consistency, comfort, and strong unit economics. The model is designed for efficiency, high average unit volumes, and broad market appeal—from families and travelers to blue-collar workers who appreciate generous portions and great value.
Franchisees benefit from:
• A differentiated concept in the competitive American dining landscape
• High guest loyalty due to portion size, quality, and menu variety
• Strong lunch and dinner revenues, plus an all-day breakfast advantage
• Strategic real estate flexibility, including standalone, endcap, and conversion opportunities
• Streamlined operations and a menu engineered for speed and consistency
• A supportive leadership team committed to franchise success
Background
Established Year: 2004
Founders: Co-founded by Jeffrey Garrett and James Saade
Current Active Units: 9
Industry Category: Casual Dining / Full-Service Restaurant
Lumberjacks Restaurant began in Northern California with a simple idea: create a place where guests feel as if they walked into a warm, timber-built lodge and enjoy hearty, freshly prepared meals that deliver comfort and value. Its signature breakfasts, oversized entrées, and authentic lumber-camp aesthetic quickly attracted widespread attention.
The brand expanded steadily, refining its operational systems, supplier relationships, menu engineering, and guest-experience standards. Today, Lumberjacks is owned and operated by a team dedicated to franchising growth, operational excellence, and preserving the “log cabin hospitality” that made the brand a regional favorite.
Support Training
The Lumberjacks franchise program is built to position franchisees for long-term success. New owners receive comprehensive support before, during, and after their restaurant opens.
Pre-Launch Support
• Site selection assistance, including demographic and traffic analysis
• Lease negotiation guidance
• Store design, floor plans, kitchen layout, and construction support
• Vendor introductions and purchasing setup
• Pre-opening marketing strategy and community-launch planning
Operational Training
• Full training program covering food preparation, equipment use, service standards, and daily operations
• Management and staff training conducted both at HQ training facilities and on-site
• Inventory control, scheduling, and cost-of-goods management training
• Leadership training for franchise owners and managers
Marketing Support
• National and regional marketing guidance
• Local store marketing strategies to build early momentum
• Social media templates, promotions, brand assets, and seasonal campaigns
• Grand opening promotional support
Ongoing Franchise Support
• Field consultants providing regular performance reviews
• Continuous menu innovation
• Technology and POS support
• Cost-saving guidance through preferred vendor programs
• Ongoing training updates and refresher programs
Ideal Candidate
Lumberjacks Restaurant is ideal for entrepreneurs who appreciate hospitality, community engagement, and operational leadership. While restaurant experience is helpful, it is not required—the brand’s systems and support equip motivated owners with everything they need to succeed.
The ideal franchise partner includes:
• Investors who enjoy building strong team cultures
• Operators who value consistency, guest satisfaction, and operational excellence
• Individuals with experience in hospitality, retail, management, or multi-unit operations
• Entrepreneurs with the financial capability to build a high-volume full-service restaurant
• Owners willing to be active operators or manage experienced leadership teams
• Candidates seeking suburban, small-city, or highway/travel-corridor locations
Lumberjacks thrives in communities that appreciate hearty meals, family values, and approachable pricing, making it an opportunity suited for a wide range of U.S. markets.
Financial Detail
Total Investment Required: $700,000 – $1,500,000 (varies by location, size, and buildout)
Minimum Liquid Capital: $250,000+
Franchise Fee: Approximately $40,000
Infrastructure Buildout: $400,000 – $900,000
Kitchen Equipment & Furniture: $150,000 – $250,000
Marketing Budget (Grand Opening): $20,000 – $40,000
Working Capital: $75,000 – $150,000
Royalty Fees: Typically 5% of gross sales
Marketing Fund Contribution: Around 2%
Expected ROI & Performance
• Estimated Break-Even Timeline: 12 – 24 months depending on market and operational efficiency
• Potential Revenue Streams:
– Dine-in service
– Takeout & delivery
– Catering revenue
– Weekend breakfast and brunch boosts
– Seasonal promotions