Established
2010
Franchise Units
50
Minimum Investment
$250,000
Franchise Fee
$49,500
Total Investment Range
$450,000
Home Based
No
Description
LunchboxWax has become one of the most recognizable names in the modern body-waxing industry, built on a simple yet powerful promise—deliver fast, smooth, consistent waxing services in a chic, confidence-boosting environment. Known for its clean, bright studio design, high hospitality standards, and trained waxologists who specialize exclusively in waxing, LunchboxWax has redefined what a personal-care waxing franchise can look like.
Across the USA, the brand has earned a reputation for being approachable, inclusive, and rooted in empowerment. It’s a business model designed around repeat customers, high service efficiency, and systems that keep operations streamlined and profitable. Entrepreneurs seeking an entry point into the booming beauty and self-care industry view LunchboxWax as a standout option because it blends boutique sophistication with franchise-ready systems that simplify ownership.
With strong branding, consistent service delivery, and a growing market of consumers seeking high-quality waxing experiences, LunchboxWax occupies a solid position in the beauty and personal grooming space—one of the fastest-growing segments in the franchise industry.
Why Invest in This Franchise?
Investing in LunchboxWax means stepping into an industry fueled by recurring revenue, high customer retention, and nonstop demand for personal grooming services. The brand’s specialized focus on waxing creates operational simplicity—no complex service menus, no heavy retail inventory, and no multi-department staffing. This allows franchisees to control costs while maximizing efficiency.
The brand’s culture of empowerment and exceptional care has cultivated loyal customers who return every 4–6 weeks, creating predictable revenue streams that strengthen long-term profitability. LunchboxWax’s business model also thrives in both suburban and urban markets, offering flexible territory opportunities for investors looking to scale.
With strong training, ongoing coaching, and national marketing guidance, franchise owners receive the support they need to compete and grow. For entrepreneurs wanting a modern beauty concept with a proven formula and a strong emotional appeal, LunchboxWax stands out as a reliable and rewarding investment.
Background
Established Year: 2010
Founders: Debi Lane
Franchise Active Units – Current Number: ~50+ locations across the USA
Industry Category: Beauty, Personal Grooming, Waxing Services
LunchboxWax was founded in Boise, Idaho with a mission to make waxing simple, friendly, and accessible. What started as a local waxing studio quickly expanded into a national franchise system due to high customer demand and a differentiated guest experience. The brand grew its early footprint through word-of-mouth, exceptional service quality, and a refined studio model, eventually evolving into a recognized franchise opportunity for beauty-focused entrepreneurs.
The company’s history is rooted in professionalism and training excellence. From day one, waxologists undergo specialized instruction to ensure consistent service standards nationwide. Over the years, LunchboxWax has continued to refine its operations, marketing systems, and support structure—allowing franchise owners to leverage a decade of proven performance in a category with remarkably stable consumer demand.
Today, the brand maintains a strong presence across many U.S. states, especially in high-growth suburban markets. Its reputation for speed, comfort, and inclusivity keeps it competitive in an expanding beauty landscape.
Support Training
LunchboxWax delivers a comprehensive support system that prepares franchisees for every stage of business—from pre-launch to ongoing operations.
Pre-Launch Support
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Market and territory analysis
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Studio site selection and lease guidance
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Architectural planning, design, and layout support
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Pre-opening training for owners and staff
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Hiring playbooks, recruiting assistance, and onboarding materials
Operational Support
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Detailed operations manuals
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Proven service workflows designed for speed and consistency
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Technology tools for scheduling, staffing, and studio management
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Performance reviews, metrics monitoring, and business coaching
Marketing Support
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National brand campaigns across digital and social media
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Local store marketing guidance
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Pre-opening buzz campaigns and launch marketing toolkits
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Ongoing creative assets, seasonal promotions, and retention strategies
Academic & Skill Support
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Advanced waxologist training programs
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Leadership development for managers
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Continuing education for technical skills and customer service
Ongoing Franchisee Support
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Regular field visits
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Monthly calls and workshops
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Access to a network of franchisees
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Updates on best practices, new products, and operational improvements
Ideal Candidate
LunchboxWax is well-suited for entrepreneurs who appreciate people-first businesses and want to operate in a high-demand segment of the beauty industry. The ideal franchisee is someone who values community, hospitality, and team development.
Best-Suited Candidates
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Individuals with leadership or management experience
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Entrepreneurs with passion for beauty, wellness, or personal-care services
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Investors seeking recurring revenue and multi-unit potential
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Owners who want a semi-absentee or manager-run model
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Business professionals transitioning from corporate careers
Key Qualities
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Strong customer service mindset
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Ability to manage and motivate a small team
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Financial capability to invest responsibly
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Commitment to follow the brand’s operating system
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Interest in scaling into multiple studios over time
Location preferences include high-traffic retail centers, dense suburban neighborhoods, and markets with a strong population of young professionals and health-conscious consumers.
Financial Detail
| Financial Category | Amount / Range |
|---|---|
| Total Investment Required | $250,000 – $450,000 |
| Minimum Investment Required | Approx. $250,000 |
| Franchise Fee | $49,500 |
| Royalty Fee | 6% of gross sales |
| Brand Fund / Marketing Contribution | 2% of gross sales |
| Studio Build-Out & Infrastructure Cost | $150,000 – $275,000 |
| Pre-Opening Marketing Budget | $10,000 – $25,000 |
| Working Capital Needed | $25,000 – $50,000 |
| Franchise Units (USA) | 50+ |
| Expected ROI Timeline | 18 – 36 months |
| Estimated Break-Even Period | 12 – 20 months |
| Potential Revenue Streams | Waxing services, memberships, retail product sales, add-on services |