Established
2018
Franchise Units
10
Minimum Investment
$350,000
Franchise Fee
$30,000
Total Investment Range
$650,000
Home Based
No
Description
M2O Burgers has quickly carved out a strong reputation in America’s booming better-burger segment by doing something most brands talk about but rarely execute well—offering guests a fully personalized burger experience built on premium, fresh ingredients. The brand stands for Made-to-Order quality, flavor creativity, and a relaxed, modern dining atmosphere that appeals to families, young professionals, and burger lovers who want more than a cookie-cutter fast-food meal.
Known for its chef-crafted combinations, custom-stacked burgers, artisan buns, fresh toppings, and house sauces, M2O Burgers sits comfortably between fast casual and elevated quick service. This positioning allows franchisees to capture strong lunch, dinner, and weekend traffic while keeping operational models simple and cost-efficient.
As consumer demand shifts toward customizable, premium dining that remains affordable, M2O Burgers has established itself as a brand with long-term staying power. Franchise partners benefit from a concept that is relevant, scalable, and backed by a team committed to growth and operational excellence across the United States.
Why Invest in M2O Burgers?
Investing in an M2O Burgers franchise means joining a brand strategically built for modern consumer expectations—freshness, speed, customization, and value. The concept has a flexible footprint that works in dense metros, suburban shopping centers, and high-traffic lifestyle plazas, making it extremely adaptable for multi-unit growth.
The fast-casual burger category continues to outperform traditional QSR, and M2O Burgers stands out with a unique “create-your-own” approach that gives guests control while maintaining strong food costs and kitchen efficiency. With rising consumer demand for premium burger concepts, franchisees can tap into a high-margin, repeat-purchase business that performs well year-round.
Background
Established Year: 2018
Founders: George Tenedios
Franchise Active Units: Approximately 10 units across the USA
Industry Category: Fast Casual Restaurants / Better-Burger Segment
M2O Burgers was founded in 2018 by hospitality entrepreneur George Tenedios, whose vision was to create a burger concept built entirely around freshness, personalization, and high-quality ingredients. What started as a single neighborhood restaurant quickly earned attention for its “Made-to-Order” philosophy, handcrafted patties, flavorful toppings, and the freedom for guests to build their burgers exactly the way they want them.
The concept gained momentum early, attracting loyal customers and generating repeat visits thanks to its approachable price point and gourmet-style taste experience. As demand grew, the brand expanded into a franchise model designed to replicate its strong operational performance, streamlined menu, and high guest satisfaction across multiple markets.
Today, M2O Burgers is steadily expanding throughout the United States with a modern, efficient fast-casual format that appeals to families, young professionals, and food lovers seeking a better burger without the long wait times or premium price tag. Its leadership continues to invest in menu innovation, supply chain quality, marketing systems, and franchisee training—ensuring every location delivers the same standout experience that built the brand from day one.
Support Training
M2O Burgers provides a comprehensive support system that prepares franchisees for every stage of ownership:
Pre-Launch Support
Site selection guidance based on traffic patterns, demographics, and trade area analytics
Lease negotiation assistance and landlord package support
Architectural design, floorplan development, and build-out guidance
Pre-opening project management to ensure smooth onboarding and timely launch
Operational Training
Immersive training program covering kitchen operations, food quality, safety, prep, and recipe execution
Front-of-house and customer experience training for consistent brand delivery
Hiring guidelines and labor-management support
POS system setup, menu programming, and operational workflow coaching
Marketing Support
Grand opening promotional planning
Digital campaigns, social media content, and local marketing toolkits
Brand-approved creative assets for in-store and online use
Ongoing optimization strategies to drive traffic and grow sales
Ongoing Support
Regular business reviews, operational audits, and performance tracking
Menu updates, seasonal features, and innovation testing
Supply chain assistance to secure quality ingredients at competitive prices
Continuous access to corporate support teams for day-to-day guidance
Ideal Candidate
The strongest M2O Burgers franchise partners share a passion for hospitality, team leadership, and building a business rooted in community connection. Ideal candidates include:
Entrepreneurs seeking a scalable food-service concept with strong consumer demand
Multi-unit operators looking to diversify with a modern, fast-casual brand
Investors who value an efficient operational model with manageable labor needs
Owners with experience in restaurant management, retail operations, or franchise systems
Individuals capable of investing in marketing, maintaining food quality, and delivering exceptional guest experiences
The brand performs particularly well in suburban neighborhoods, lifestyle centers, retail plazas, college districts, and traffic-heavy mixed-use developments—areas where families and working professionals seek fast, fresh, flavorful meals.
Financial Detail
| Category | Amount / Range |
|---|---|
| Total Investment Required | $350,000 – $650,000 |
| Minimum Liquid Capital | $150,000+ |
| Net Worth Requirement | $400,000 – $600,000 (estimated) |
| Franchise Fee | $30,000 – $40,000 |
| Royalty Fee | 5% – 6% of gross sales |
| National Marketing Fund | 1% – 2% of gross sales |
| Store Size Requirement | 1,400 – 2,000 sq. ft. |
| Build-Out & Infrastructure Cost | $200,000 – $400,000 (location dependent) |
| Equipment Package | $75,000 – $110,000 |
| Initial Inventory | $8,000 – $15,000 |
| Grand Opening Marketing | $15,000 – $25,000 |
| Training & Onboarding Costs | Included in franchise fee (travel expenses extra) |
| Working Capital (First 3–6 Months) | $25,000 – $50,000 |
| Expected ROI | Typically 24–36 months |
| Break-Even Timeline | 8–18 months |
| Potential Revenue Streams | Dine-in, takeout, delivery, catering, seasonal menu offerings |