Established
2011
Franchise Units
15
Minimum Investment
$350,000
Franchise Fee
$45,000
Total Investment Range
$550,000
Home Based
No
Description
Madabolic has emerged as one of the most distinctive boutique fitness concepts in the United States—built around structured strength and conditioning rather than the trend-driven programming seen across the rest of the fitness world. Designed for people who crave purposeful training, Madabolic blends athletic-style interval work, strength progressions, and metabolic conditioning into a results-driven system that members stay loyal to. This commitment to discipline, structure, and measurable growth has positioned Madabolic as a premium franchise brand in a fitness landscape that increasingly rewards specialty concepts over generic gym offerings.
Where many fitness centers rely on loosely structured group classes, Madabolic is engineered around a proprietary training formula that cycles through three signature intervals—Momentum, Anaerobic, and Durability. This approach delivers a repeatable member experience without sacrificing creativity or performance outcomes. As a result, Madabolic attracts a member base that values consistency, accountability, and coaching excellence. For franchisees, this creates a business model with strong retention rates, predictable scheduling, and a reputation that resonates with high-value clients.
Across the United States, Madabolic continues to expand its footprint as demand for science-based, coach-led training accelerates. Entrepreneurs who want to operate a fitness franchise that stands apart from commodity gyms, low-cost models, and fads are increasingly drawn to the Madabolic story—and the scalable business behind it.
Why Invest in This Franchise?
Investing in a Madabolic franchise means stepping into a refined business model that prioritizes quality of service, operational efficiency, and predictable membership revenue. Unlike mass-market gyms, Madabolic does not compete on price. Its premium positioning allows owners to attract a committed audience willing to invest in structured training and results.
The brand’s training system is meticulously developed, meaning franchisees never have to design programming or reinvent class structure. This reduces labor hours, prevents coaching inconsistencies, and ensures proprietary workouts remain a competitive advantage. With its proven market penetration in small and mid-sized U.S. cities and strong brand recognition among disciplined fitness enthusiasts, Madabolic represents a resilient concept in a rapidly evolving wellness industry.
In addition, franchisees benefit from comprehensive operational support, national marketing strength, and a scheduling model that simplifies staffing needs compared to 24/7 gyms or high-volume fitness studios. Madabolic is built for owners who want a streamlined operation with strong community engagement and long-term growth potential.
Background
Madabolic was founded in 2011 by former professional athletes Brandon Cullen and Kirk Koch, who transformed their competitive training philosophies into a structured, science-backed fitness model. What began as a single training facility rooted in athletic conditioning quickly grew into a boutique fitness concept built on discipline, measurable progress, and a commitment to high-performance coaching.
The founders recognized a major gap in the boutique fitness market: most studios focused on generalized group exercise, while few offered structured strength and conditioning programs tailored to everyday athletes. Madabolic filled that gap by developing a proprietary training formula—Momentum, Anaerobic, and Durability—that cycles members through purposeful interval training designed to improve strength, power, and overall metabolic output. This methodology became the backbone of the brand and one of its strongest differentiators.
Over time, Madabolic earned a loyal following among fitness enthusiasts who value coaching precision, accountability, and results over trends or high-volume class formats. As word spread, demand for expansion emerged organically. The leadership team formalized a franchise program built around operational simplicity, strong retention economics, and a premium member experience.
Today, Madabolic operates around 35 active franchise units across the United States, with additional studios in various stages of development. The brand’s footprint spans both major metropolitan areas and fast-growing suburban markets, proving the versatility of its model. Madabolic’s ongoing growth is supported by a leadership team deeply rooted in athletic performance, business operations, and facility management—ensuring franchisees receive guidance informed by real-world fitness industry expertise.
Madabolic is strategically positioned within the boutique fitness, strength training, and metabolic conditioning sector—one of the strongest-performing categories in the U.S. wellness industry. Its identity as a high-discipline, results-driven fitness brand continues to attract entrepreneurs who want a differentiated concept backed by a well-defined system and a passionate member base.
Support Training
Madabolic delivers a robust support framework to help every franchisee open successfully and operate confidently:
Pre-Launch Support
• Assistance with site selection, market analysis, and lease negotiations.
• Studio layout guidance, equipment specifications, and construction oversight.
• Access to pre-opening marketing campaigns that generate hype before launch.
Operational Training
• A comprehensive franchisee training program covering business operations, sales, staffing, member engagement, and brand standards.
• Instructor and head coach training to ensure consistent delivery of the Madabolic methodology.
• On-site support leading up to opening week, with corporate teams helping fine-tune performance.
Marketing Support
• National brand promotion and access to a full suite of digital assets.
• Local marketing strategy development for launch and ongoing growth.
• Social media guidance, advertising templates, brand photography, and campaign calendars.
Ongoing Support
• Regular operational coaching, performance reviews, and business optimization guidance.
• Continued training for coaches and staff to uphold Madabolic’s training standards.
• Technology and software support, including member management systems and reporting tools.
Ideal Candidate
A strong Madabolic franchise owner typically embodies the mindset of a disciplined leader—someone who values structure, accountability, and performance. While fitness industry experience is helpful, it is not required.
The ideal candidate usually includes:
• Entrepreneurs passionate about fitness, athletic training, or community leadership.
• Professionals seeking a semi-absentee model or a manager-run operation.
• Former athletes, coaches, or fitness enthusiasts who align with the brand’s performance-driven culture.
• Investors with the ability to build a multi-unit portfolio in strategically selected markets.
• Individuals comfortable building relationships, motivating teams, and engaging with members.
Location Preference:
Madabolic performs exceptionally well in markets with affluent populations, dense fitness participation, and consumers seeking premium training experiences—typically urban centers, lifestyle-driven suburbs, and high-traffic commercial districts.
Financial Detail
| Financial Category | Amount / Range |
|---|---|
| Total Investment Required | $350,000 – $550,000 |
| Minimum Liquid Capital Required | $150,000 – $200,000 |
| Franchise Fee | $45,000 – $60,000 |
| Studio Buildout & Infrastructure | $180,000 – $300,000 (construction, flooring, rigs, finishes) |
| Equipment Package | $45,000 – $75,000 |
| Technology & Software Systems | $8,000 – $15,000 |
| Pre-Launch Marketing Budget | $25,000 – $40,000 |
| Grand Opening Working Capital | $20,000 – $40,000 |
| Ongoing Marketing Fund Contribution | 2% – 4% of gross sales |
| Royalty Fees | 6% – 8% of gross sales |
| Training & Onboarding Costs | Included (travel expenses not included) |
| Expected Break-Even Timeline | 12 – 24 months |
| Potential Revenue Streams | Memberships, drop-ins, retail, specialty programs, workshops |
| Average Studio Size | 2,500 – 4,000 sq. ft. |
| Ideal Territory Population | 60,000 – 120,000+ |