Established
2006
Franchise Units
5
Minimum Investment
$120,000
Franchise Fee
$40,000
Total Investment Range
$190,000
Home Based
No
Description
Maid Green – Made Clean Since 2006 is a modern, eco-friendly residential cleaning franchise built for today’s health-conscious and sustainability-driven consumers. Positioned at the intersection of professional home services and green living, Maid Green has earned a strong reputation for delivering high-quality cleaning solutions using non-toxic, environmentally responsible products and systems.
Unlike traditional cleaning companies that rely heavily on harsh chemicals, Maid Green’s brand promise is centered around healthier homes, safer work environments, and reduced environmental impact. This approach resonates strongly with families, pet owners, professionals, and eco-aware households across the United States. The brand’s systems are designed to deliver consistent results, recurring revenue, and scalable growth while maintaining operational simplicity for franchise owners.
Maid Green operates on a proven residential cleaning model that emphasizes repeat clients, subscription-based services, and local market dominance. Franchisees benefit from strong brand positioning, standardized processes, and growing demand for green cleaning services in urban, suburban, and high-income residential markets throughout the USA.
Why Invest in This Franchise?
Maid Green offers a compelling investment opportunity for entrepreneurs seeking a recession-resistant, service-based business with strong consumer demand and long-term growth potential.
The eco-friendly cleaning industry continues to expand as consumers become more aware of health, indoor air quality, and environmental sustainability. Maid Green is well positioned within this trend, offering a differentiated value proposition compared to conventional cleaning brands.
Key reasons investors choose Maid Green include predictable recurring revenue, low overhead compared to brick-and-mortar businesses, and the ability to scale operations by adding teams rather than locations. The brand’s green positioning allows franchisees to command premium pricing while building long-term customer loyalty.
Background
Maid Green – Made Clean Since 2006 is an eco-friendly residential and light-commercial cleaning franchise built on the principle of delivering high-quality cleaning services without the use of harsh chemicals. The brand was founded in 2006 by Petter Nahed, with a clear mission to provide healthier cleaning solutions for homes, families, pets, and the environment.
From the beginning, Maid Green differentiated itself by adopting plant-based, non-toxic cleaning products and environmentally responsible processes. This green-first approach helped the brand stand out in a highly competitive cleaning industry and positioned it as a forward-thinking alternative to traditional cleaning companies that rely heavily on chemical-based solutions.
After refining its systems and service standards through company-owned operations, Maid Green officially entered franchising in 2014, allowing entrepreneurs to replicate its proven business model across the United States. The franchise structure was designed to support scalability, consistency, and strong customer retention through recurring residential cleaning services.
As of the most recently reported data, Maid Green operates approximately 5 active franchise units, with additional territories available for development. The brand continues to focus on strategic growth in residential markets that value sustainability, health-conscious living, and professional home services.
Maid Green operates within the residential cleaning and eco-friendly home services industry, serving homeowners and light-commercial clients who prioritize safe, reliable, and environmentally responsible cleaning. Headquartered in the United States, the company remains focused on franchise support, brand consistency, and long-term market expansion.
Support Training
Maid Green provides comprehensive support at every stage of the franchise lifecycle, ensuring franchisees are equipped to launch, operate, and scale their business with confidence.
Pre-Launch Support
Franchisees receive assistance with territory selection, business setup, legal documentation guidance, and launch planning. Corporate teams help establish operational foundations, staffing strategies, and local market positioning before opening.
Training & Education
Initial training covers operations, eco-friendly cleaning standards, service protocols, customer experience, scheduling systems, pricing strategies, and staff management. Franchisees also receive education on green product usage, safety compliance, and quality control procedures.
Operational Support
Ongoing operational support includes system updates, best practices, performance benchmarking, and troubleshooting. Franchise owners have access to proven workflows designed to improve efficiency and maintain service consistency.
Marketing & Lead Generation
Maid Green supports franchisees with branding assets, digital marketing frameworks, local advertising strategies, and customer retention programs. Guidance is provided on online reviews, referrals, community outreach, and subscription growth strategies.
Ongoing Support
Franchisees benefit from continuous coaching, training refreshers, and access to corporate resources as the brand evolves. This ensures owners stay competitive and aligned with industry trends and customer expectations.
Ideal Candidate
Maid Green is best suited for motivated entrepreneurs who value professionalism, customer service, and environmentally responsible business practices.
Ideal candidates do not need prior cleaning industry experience, but should possess strong organizational skills, leadership ability, and a commitment to following established systems. Franchisees often come from backgrounds in management, sales, operations, customer service, or small business ownership.
Successful Maid Green owners are hands-on during the early stages, focused on building teams, managing quality, and developing local brand presence. The franchise is also well suited for semi-absentee owners once operations are stabilized.
Candidates should be financially prepared to invest in business setup, working capital, and growth, and be comfortable operating within their local residential market. Passion for sustainability, community engagement, and long-term business building is a strong plus.
Financial Detail
| Financial Category | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $40,000 |
| Total Initial Investment | $120,000 – $190,000 |
| Minimum Investment Required | $120,000 |
| Franchise Units | Single-Unit Franchise |
| Territory | Protected Exclusive Territory |
| Equipment & Supplies | $15,000 – $25,000 |
| Vehicles & Branding | $20,000 – $35,000 |
| Initial Marketing & Launch | $10,000 – $20,000 |
| Technology & Software | $3,000 – $6,000 |
| Insurance, Licenses & Setup | $4,000 – $8,000 |
| Working Capital (3–6 Months) | $25,000 – $40,000 |
| Royalty Fee | 6% of Gross Revenue |
| Brand / Marketing Fund | 1% – 2% of Gross Revenue |
| Expected Break-Even | 12 – 24 Months |
| Revenue Model | Recurring Residential Cleaning Services |
| Expansion Opportunity | Ability to Add Teams & Increase Territory Coverage |