Established
1989
Franchise Units
30
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$450,000
Home Based
No
Description
Maoz Vegetarian is a globally recognized fast-casual restaurant brand specializing in fresh, plant-based Mediterranean cuisine, best known for its iconic falafel, vibrant salad bar, and customizable pita creations. Built on the principles of freshness, simplicity, and bold flavors, Maoz has carved out a unique position in the competitive fast-casual dining space by appealing to health-conscious consumers, vegetarians, vegans, and flexitarians alike.
What truly sets Maoz apart is its interactive dining experience. Customers enjoy freshly made falafel, warm pita bread, and access to an unlimited toppings bar featuring house-made salads, pickles, sauces, and seasonal vegetables. This self-serve element not only enhances customer satisfaction but also helps control food costs while increasing perceived value.
In the U.S. market, Maoz Vegetarian aligns perfectly with major consumer trends, including clean eating, plant-based diets, sustainability, and fast yet wholesome meals. With lower operational complexity compared to full-service restaurants and a globally proven brand concept, Maoz presents a compelling franchise opportunity for entrepreneurs seeking a modern, scalable food business.
Why Invest in the Maoz Vegetarian Franchise?
Investing in Maoz Vegetarian means tapping into the rapidly growing plant-based and Mediterranean fast-casual segment, one of the most resilient categories in the foodservice industry.
Key reasons franchisees are drawn to Maoz include:
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Strong global brand recognition with a loyal customer following
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Proven fast-casual model focused on speed, freshness, and customization
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Plant-based menu with broad appeal across vegetarian and non-vegetarian customers
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Simplified kitchen operations with limited SKUs and minimal food waste
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Lower labor requirements compared to traditional QSR or casual dining brands
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Strong alignment with health, wellness, and sustainability trends in the USA
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Flexible footprint options suitable for urban locations, food courts, and high-traffic retail areas
Background
Brand Name: Maoz Vegetarian
Established Year: 1989
Founders: Uri Jeremiah
Industry Category: Fast-Casual / Mediterranean / Vegetarian & Vegan Dining
Franchise Active Units : Maoz Vegetarian currently operates approximately 30+ active locations worldwide
Maoz Vegetarian was founded in Amsterdam in 1989 with a simple mission: serve the best falafel using fresh ingredients and traditional Mediterranean recipes. The brand quickly gained popularity across Europe for its bold flavors, high-quality ingredients, and customer-friendly salad bar concept.
As the brand expanded internationally, Maoz entered major cities across Europe and the United States, establishing itself as a go-to destination for vegetarian and vegan fast food. Over the years, Maoz has adapted its menu and operations to suit local tastes while maintaining the authenticity that made it successful.
Today, Maoz Vegetarian operates multiple franchise locations worldwide, with a growing presence in the United States. The brand continues to focus on strategic expansion in high-density urban markets, college areas, and lifestyle centers where demand for fresh, plant-based dining remains strong.
Support Training
Maoz Vegetarian offers a structured franchise support system designed to help franchisees launch confidently and operate efficiently from day one.
Pre-Launch Support
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Site selection guidance and location evaluation
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Store layout, design standards, and equipment specifications
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Assistance with permitting, supplier onboarding, and pre-opening planning
Training Programs
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Comprehensive initial training covering food preparation, operations, and quality control
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Hands-on kitchen and front-of-house training
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Food safety, inventory management, and cost control education
Operational Support
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Proven operating systems and standardized recipes
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Ongoing field support and performance monitoring
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Supply chain coordination and approved vendor access
Marketing & Brand Support
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National and local marketing strategy guidance
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Digital marketing tools, promotions, and brand assets
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Grand opening marketing playbooks and launch support
Ongoing Support
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Continuous menu updates and innovation
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Refresher training and operational audits
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Business coaching to help optimize profitability and growth
Ideal Candidate
Maoz Vegetarian is best suited for entrepreneurs who are passionate about food, health, and hospitality, and who want to operate a modern, socially relevant brand.
The ideal franchisee typically has:
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Experience in foodservice, retail, hospitality, or multi-unit operations (preferred but not mandatory)
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Strong leadership and people-management skills
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Commitment to operational excellence and customer experience
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Appreciation for plant-based cuisine and sustainable food concepts
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Financial capability to meet investment requirements
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Interest in developing locations in urban centers, college towns, or high-foot-traffic areas
Multi-unit operators and area developers are especially well-suited for the Maoz model due to its scalability and operational efficiency.
Financial Detail
| Cost Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $30,000 – $40,000 |
| Total Initial Investment | $250,000 – $450,000 |
| Minimum Investment Required | ~$250,000 |
| Leasehold Improvements & Build-Out | $120,000 – $200,000 |
| Equipment, Fixtures & Signage | $50,000 – $90,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $30,000 – $50,000 |
| Royalty Fee | Ongoing % of Gross Sales |
| Marketing / Brand Fund Contribution | Ongoing % of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI | Competitive, Unit-Performance Dependent |