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Marriott International Franchise Opportunities

USA & CAN

Established

1927

Franchise Units

8800

dollar

Minimum Investment

$8,000,000

dollar

Franchise Fee

$60,000

dollar

Total Investment Range

$120,000,000

Home Based

No

Description

Marriott International is one of the world’s most trusted names in hospitality, offering a franchise opportunity that stands for excellence, consistency, and profitability. With a portfolio of over 30 exceptional brands—including Marriott Hotels, Sheraton, Westin, Courtyard, Fairfield, and Ritz-Carlton—Marriott International gives investors access to the largest and most diverse network in the global lodging industry.


Franchisees benefit from Marriott’s reputation for superior service, innovative guest experiences, and advanced management systems that have redefined the hospitality landscape. The brand’s proven success, combined with an expansive loyalty program of over 180 million Marriott Bonvoy members, positions it as a top choice for entrepreneurs who want to build sustainable wealth in the hospitality and tourism industry.


Whether developing a full-service resort, a business hotel, or an extended-stay property, Marriott provides the backing, tools, and global recognition necessary to ensure long-term success.


Why Invest in the Marriott International Franchise?

Investing in a Marriott franchise means joining one of the most powerful hotel networks in the world. The brand’s enduring commitment to quality, technology integration, and global reach offers investors a strong competitive edge.

  • Brand Power: Marriott is synonymous with hospitality excellence, trusted by travelers across all demographics.

  • Global Distribution: With over 8,800 properties in 139 countries, Marriott ensures your property benefits from strong brand visibility and worldwide booking channels.

  • Loyalty & Customer Base: Marriott Bonvoy, one of the world’s largest hotel loyalty programs, drives consistent occupancy and repeat customers.

  • Technology & Systems: Access to advanced reservation, management, and revenue optimization systems that maximize operational efficiency.

  • Strong Return Potential: With average daily rates and occupancy levels among the industry’s highest, Marriott hotels often deliver strong ROI compared to competitors.


Background

Established Year: 1927

Founders: J. Willard Marriott and Alice Marriott
Headquarters: Bethesda, Maryland, USA
Franchise Units: Over 8,800 hotels globally (with thousands in the USA)
Industry Category: Hospitality, Lodging, Travel & Tourism


Marriott International began as a small root beer stand in Washington, D.C., and has since evolved into a multinational hospitality empire. The company’s first hotel, the Twin Bridges Marriott Motor Hotel, opened in 1957, marking its entry into the lodging industry. Over the decades, Marriott grew through strategic acquisitions such as Starwood Hotels & Resorts (2016), which added luxury brands like St. Regis, W Hotels, and Westin to its portfolio.


Today, Marriott International is a Fortune 500 company, recognized globally for setting benchmarks in guest satisfaction, innovation, and franchise performance. The company continues to expand aggressively across the United States, appealing to both leisure and business travelers.


Support Training

Marriott International’s franchise program is designed to ensure every partner succeeds from day one. The brand offers extensive pre-opening, launch, and ongoing operational support tailored to each brand’s standards.


1. Pre-Launch Support

  • Site selection assistance and feasibility studies.

  • Comprehensive design and architectural guidelines.

  • Construction and pre-opening project management.

  • Vendor and supplier connections for cost optimization.

2. Operational Training

  • In-depth training programs for owners, managers, and staff.

  • On-site support during hotel setup and initial operations.

  • Access to Marriott’s proprietary management systems and best practices.

3. Marketing & Sales Support

  • Integration into the Marriott Bonvoy loyalty platform.

  • Global sales and marketing campaigns to drive bookings.

  • Digital presence through Marriott.com and mobile app.

  • Social media and performance marketing assistance.

4. Ongoing Support

  • 24/7 franchise support hotline.

  • Regular brand audits and performance reviews.

  • Continuous education programs through Marriott’s training academy.

  • Assistance with revenue management and sustainability programs.

Marriott’s training ecosystem ensures franchisees operate at peak efficiency while maintaining consistent brand standards and profitability.


Ideal Candidate

Marriott International seeks experienced and financially capable entrepreneurs who share its commitment to quality hospitality and operational excellence.


The ideal franchisee should possess:

  • A background in real estate development, hospitality, or multi-unit operations.

  • Strong financial capability to support large-scale investment.

  • A passion for providing superior guest experiences.

  • Access to prime commercial or tourist locations.

  • A willingness to maintain Marriott’s global standards and values.

This opportunity is ideal for investors, hotel groups, or family offices looking to diversify into a globally recognized and stable sector with strong potential for long-term returns.


Financial Detail

Financial CategoryEstimated Range (USD)
Total Investment Required$8 million – $120 million (depending on brand and property size)
Minimum Investment$8 million
Franchise Fee$60,000 – $500,000
Royalty Fee5% – 6% of gross room revenue
Marketing Contribution2% – 3% of revenue
Working Capital Requirement$1 million – $5 million
Infrastructure & Construction$6 million – $100 million+
Training & Setup FeeIncluded in initial package
Average ROI Period5 – 8 years
Potential Revenue StreamsRoom bookings, F&B, events, conferences, loyalty programs, branded residences

Marriott’s diverse brand portfolio ensures flexible investment options—from select-service hotels like Fairfield Inn and Courtyard to full-service and luxury offerings like Marriott Hotels, Westin, and The Ritz-Carlton. Investors can choose the brand tier that aligns best with their budget and market opportunity.



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