Established
2008
Franchise Units
90
Minimum Investment
$460,000
Franchise Fee
$42,500
Total Investment Range
$750,000
Home Based
No
Description
Massage LuXe is a fast-growing, affordable luxury spa franchise that has carved out a strong position in the U.S. wellness and self-care industry. Built around the concept of making professional massage and facial services accessible to everyday consumers, Massage LuXe blends upscale spa experiences with membership-driven affordability—creating a highly repeatable, recession-resilient business model.
Unlike high-end destination spas that rely on occasional visits, Massage LuXe focuses on recurring revenue through monthly memberships, predictable appointment flow, and strong local brand loyalty. Guests enjoy customized massage therapy, advanced facial treatments, and add-on wellness services in a modern, calming environment—while franchise owners benefit from steady cash flow, strong unit economics, and a proven operational playbook.
With rising consumer awareness around stress management, preventative wellness, and self-care, Massage LuXe is well-positioned to capture long-term demand. The brand’s polished look, standardized systems, and scalable footprint make it an attractive investment for entrepreneurs looking to enter the booming massage and spa franchise sector in the United States.
Why Invest in the Massage LuXe Franchise?
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Recurring Membership Revenue Model
Massage LuXe is built on monthly memberships, providing consistent cash flow and reduced reliance on one-time walk-in traffic. -
Growing Wellness & Self-Care Market
The U.S. massage and facial services market continues to grow as consumers prioritize mental health, stress relief, and preventative wellness. -
Affordable Luxury Positioning
The brand strikes a balance between premium experience and accessible pricing—appealing to a broad customer base. -
Proven Multi-Unit Franchise System
Many franchisees expand into multi-location ownership, supported by standardized operations and centralized systems. -
Operationally Structured Business
Clear processes, scheduling systems, supplier relationships, and performance benchmarks help owners manage efficiently. -
Strong Brand Recognition
Massage LuXe has established a recognizable presence across multiple U.S. states, reinforcing trust and repeat visitation.
Background
Established Year: 2008
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Founders: Shane and Brittany Evans
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Industry Category: Health, Wellness & Spa Services
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Franchise Model Launch: Shortly after initial success of company-owned locations
Massage LuXe was founded in 2008 with the mission of redefining the spa experience by offering professional massage and facial services at accessible prices. The brand began as a single concept and quickly gained traction due to its membership-based approach, consistent service quality, and modern spa design.
As demand grew, Massage LuXe expanded through franchising, allowing entrepreneurs across the U.S. to replicate the model in their local markets. Today, the brand operates 90+ franchise locations across multiple states, with a strong footprint in suburban and metro markets.
The company is privately owned and continues to focus on disciplined growth, operational refinement, and long-term brand sustainability. Massage LuXe operates within the competitive but expanding wellness franchise sector, standing out for its balance of affordability, luxury ambiance, and recurring revenue.
Support Training
Massage LuXe offers comprehensive end-to-end support designed to help franchisees launch confidently and scale successfully.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease review and space planning assistance
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Spa design standards and build-out coordination
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Vendor sourcing and equipment recommendations
Initial Training Program
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In-depth operational training for owners and managers
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Service standards, guest experience, and brand culture education
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Staff hiring, onboarding, and therapist retention strategies
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POS systems, scheduling software, and membership management
Marketing & Brand Support
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Grand opening marketing campaigns
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Local store marketing strategies
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Digital advertising guidance and promotional calendars
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Branded marketing assets and templates
Ongoing Support
Dedicated franchise support team
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Performance benchmarking and KPI tracking
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Continued education and system updates
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Regional and national franchisee meetings
Ideal Candidate
Massage LuXe is best suited for motivated entrepreneurs who value systems, customer experience, and long-term brand building.
Ideal candidates include:
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First-time franchise owners seeking a proven model
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Multi-unit operators looking to expand into wellness
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Semi-absentee or owner-operator investors
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Professionals transitioning from corporate careers
Preferred traits:
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Strong people-management and leadership skills
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Customer-service mindset
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Financial readiness and business discipline
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Interest in health, wellness, and lifestyle brands
No prior spa or massage industry experience is required, as comprehensive training and operational support are provided.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $460,000 – $750,000 |
| Minimum Investment Required | ~$460,000 |
| Franchise Fee | ~$42,500 |
| Franchise Units (Active) | 90+ Locations (USA) |
| Real Estate / Leasehold Improvements | $200,000 – $350,000 |
| Furniture, Fixtures & Equipment (FF&E) | $90,000 – $130,000 |
| Initial Marketing / Grand Opening | $15,000 – $25,000 |
| Technology & POS Systems | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $50,000 – $80,000 |
| Royalty Fee | ~6% of Gross Revenue |
| National Marketing Fee | ~2% of Gross Revenue |
| Expected Break-Even Period | 18 – 30 Months |
| Estimated ROI Potential | Market & Management Dependent |
| Primary Revenue Streams | Memberships, Massages, Facials, Add-Ons, Retail |