Established
2012
Franchise Units
15
Minimum Investment
$150,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
Maui Playcare is a modern, purpose-driven childcare and playcare franchise designed to meet the evolving needs of today’s families. Blending structured early learning with supervised play, Maui Playcare offers a safe, engaging, and nurturing environment where children can learn, grow, and thrive—while giving parents peace of mind and flexibility.
Positioned at the intersection of childcare, enrichment, and supervised play, Maui Playcare fills a critical gap in the U.S. childcare market. The brand caters to busy, dual-income households seeking high-quality, reliable care options that go beyond traditional daycare. With thoughtfully designed facilities, age-appropriate programs, and a strong emphasis on safety and developmental milestones, Maui Playcare has built a reputation as a trusted partner for families.
From hourly playcare and after-school programs to enrichment activities and special events, Maui Playcare offers multiple revenue streams under one roof. Its welcoming, island-inspired brand identity, combined with structured operations and professional support, makes it an attractive opportunity for entrepreneurs looking to enter the resilient and high-demand childcare sector in the United States.
Background
Maui Playcare is a U.S.-based childcare and supervised playcare franchise created to serve the needs of modern, working families seeking safe, flexible, and development-focused care solutions. The brand was established in 2012 with a clear mission: to provide children with a nurturing, engaging environment while offering parents dependable, high-quality care they can trust.
Founded by a team of experienced childcare and early education professionals, Maui Playcare was developed in response to a growing gap in the traditional daycare model. Many families required alternatives that offered greater flexibility, shorter-term care options, enrichment-focused play, and a stronger emphasis on safety and developmental milestones. Maui Playcare successfully positioned itself to meet this demand by combining structured learning principles with supervised, age-appropriate play.
The brand’s journey began with a single-location concept that quickly gained traction within its local community. Strong parent satisfaction, repeat usage, and demand for expansion led Maui Playcare to adopt a franchise model, allowing qualified entrepreneurs to bring the concept to new markets while maintaining consistent quality standards.
Today, Maui Playcare operates approximately 15 active franchise units across the United States, with a strategic focus on suburban and family-dense urban areas. The brand continues to expand selectively, prioritizing operator quality, regulatory compliance, and community engagement over rapid growth.
Maui Playcare is categorized within the Childcare, Early Learning, and Family Services franchise industry. Its business model emphasizes multiple revenue streams, including supervised playcare, memberships, after-school programs, enrichment activities, camps, and special events. This diversified approach strengthens unit-level stability and long-term sustainability.
Support Training
Maui Playcare offers comprehensive, end-to-end franchise support, ensuring owners are fully prepared from day one and beyond.
Pre-Launch Support
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Site selection guidance and territory analysis
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Facility layout, design standards, and safety compliance support
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Licensing and regulatory guidance based on state requirements
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Pre-opening project planning and timeline management
Training Programs
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Initial franchisee training covering operations, childcare standards, staffing, and customer service
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Curriculum and program training focused on child development and engagement
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Management and leadership training for owners and center directors
Operational Support
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Standard operating procedures for daily operations
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Staffing models, hiring assistance, and retention strategies
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Health, safety, and quality assurance protocols
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Technology systems for scheduling, billing, and parent communication
Marketing & Branding Support
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National and local marketing strategies
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Digital marketing guidance, including social media and local SEO
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Grand opening marketing campaigns and community outreach
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Ongoing brand development and promotional support
Ongoing Support
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Dedicated franchise support team
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Continuous education and system updates
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Performance benchmarking and best-practice sharing
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Regular communication, coaching, and network collaboration
Ideal Candidate
Maui Playcare is best suited for mission-driven entrepreneurs who want to combine profitability with purpose.
The ideal franchisee may include:
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Owner-operators or investors passionate about children, education, and community service
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Individuals with backgrounds in education, healthcare, business management, or hospitality (not required)
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Entrepreneurs seeking a stable, long-term business with strong local demand
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Investors comfortable managing teams and customer-focused operations
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Candidates with the financial capability to meet startup and working capital requirements
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Individuals interested in operating in suburban or family-oriented urban locations
No prior childcare experience is required, as Maui Playcare provides full training and ongoing support.
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Total Investment Required | $150,000 – $350,000 |
| Minimum Investment Required | Approximately $150,000 |
| Initial Franchise Fee | $35,000 – $45,000 |
| Franchise Units Available | Single-unit & multi-unit opportunities |
| Leasehold Improvements & Infrastructure | $60,000 – $150,000 (build-out, safety equipment, play structures, furnishings) |
| Equipment & Supplies | $20,000 – $40,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $25,000 – $60,000 |
| Royalty Fee | Ongoing percentage of gross revenue |
| Brand / Marketing Fund | Ongoing contribution (as per franchise system) |
| Expected ROI | Competitive returns driven by recurring memberships and programs |
| Estimated Break-Even Period | 18 – 30 months (market & operations dependent) |
| Primary Revenue Streams | Playcare sessions, memberships, after-school programs, enrichment classes, camps, birthday parties, special events |