Established
2007
Franchise Units
40
Minimum Investment
$300,000
Franchise Fee
$30,000
Total Investment Range
$700,000
Home Based
No
Description
Meet Fresh is a globally recognized Taiwanese dessert brand known for bringing traditional Asian desserts into a modern, premium café experience. Famous for its handcrafted grass jelly, taro balls, shaved ice, herbal teas, and authentic Taiwanese sweets, Meet Fresh has successfully bridged heritage flavors with contemporary dining culture. In the United States, the brand has carved out a loyal following among both Asian and mainstream consumers who are increasingly seeking authentic, ingredient-driven dessert concepts.
Positioned at the intersection of fast-casual dining and specialty dessert cafés, Meet Fresh offers franchisees a compelling opportunity to enter the high-growth dessert and bubble tea–adjacent segment without competing directly with oversaturated Western dessert brands. The concept emphasizes freshness, made-from-scratch preparation, clean branding, and a comfortable dine-in environment that encourages repeat visits and social sharing.
With strong international brand equity, standardized operating systems, and a menu that resonates with health-conscious and experience-driven consumers, Meet Fresh has become a preferred destination for customers seeking premium Asian desserts in urban, suburban, and high-footfall retail locations across the USA.
Why Invest in This Franchise?
Meet Fresh stands out as a differentiated dessert franchise with proven international scalability and strong consumer demand in multicultural U.S. markets. As interest in Asian cuisine continues to grow nationwide, Meet Fresh benefits from both cultural authenticity and mainstream appeal.
Key investment highlights include:
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Established Global Brand – A well-known Taiwanese dessert concept with hundreds of locations worldwide
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Unique Menu Offering – Minimal direct competition for traditional Taiwanese desserts in the U.S. market
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High Repeat Customer Potential – Dessert-driven visits, group dining, and strong loyalty among younger demographics
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Efficient Operating Model – Streamlined menu, standardized preparation, and optimized labor structure
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Strong Urban & Suburban Fit – Performs well in shopping centers, lifestyle plazas, college areas, and dense residential zones
Background
Established Year: 2007
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Country of Origin: Taiwan
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Founder: Fu Sheng-Hong
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Industry Category: Dessert Café / Asian Desserts / Fast-Casual Dining
Meet Fresh was founded in Taiwan with a mission to preserve and elevate traditional Taiwanese desserts using fresh, high-quality ingredients and time-honored preparation methods. What began as a single neighborhood dessert shop quickly gained popularity for its signature grass jelly and handmade taro balls, leading to rapid expansion across Asia.
The brand later expanded internationally, establishing a strong footprint in North America, particularly in the United States, where Meet Fresh locations are present in major metropolitan markets such as California, Texas, New York, and Washington. Today, the brand operates 40 active franchise units in the USA, supported by a global network of locations across Asia, Australia, and other international markets.
Meet Fresh is owned and operated by a professionally managed parent company that oversees brand development, product innovation, franchise support, and international growth strategy.
Support Training
Meet Fresh offers a comprehensive franchise support system designed to guide franchisees from initial onboarding through long-term operations.
Pre-Launch Support
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Site selection guidance and location approval
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Store layout, design standards, and construction specifications
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Equipment sourcing and supplier coordination
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Assistance with permits, licensing, and pre-opening compliance
Training & Operations
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Formal training programs covering food preparation, quality control, and customer service
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Operational manuals detailing daily procedures, inventory control, and staff management
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Point-of-sale (POS) system integration and reporting guidance
Marketing & Brand Support
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Brand-level marketing strategy and promotional guidelines
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Grand opening marketing support
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Digital marketing assets and social media standards
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Ongoing menu innovation and seasonal product launches
Ongoing Support
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Dedicated franchise business consultants
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Regular performance reviews and operational audits
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Supply chain coordination and product updates
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Continuous training refreshers and system improvements
Ideal Candidate
Meet Fresh is best suited for investors and operators who appreciate brand standards, cultural authenticity, and customer experience excellence.
The ideal franchisee typically has:
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Prior experience in food service, hospitality, or retail (preferred but not mandatory)
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Strong people-management and customer service skills
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Willingness to follow standardized recipes and operating systems
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Adequate capital to meet investment and working capital requirements
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Interest in operating within urban or high-traffic suburban markets
Both single-unit owner-operators and multi-unit investors are encouraged, especially those seeking to develop territories in metropolitan areas with diverse consumer demographics.
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Franchise Model | Single-unit & Multi-unit Development |
| Total Investment Required | USD $300,000 – $700,000 |
| Minimum Investment Capability | Approx. $300,000 |
| Initial Franchise Fee | USD $30,000 – $45,000 |
| Franchise Active Units (USA) | 40+ locations |
| Store Size Requirement | ~1,000 – 2,000 sq. ft. |
| Infrastructure / Build-Out Cost | USD $180,000 – $400,000 |
| Equipment & Initial Inventory | USD $60,000 – $120,000 |
| Marketing / Grand Opening Budget | USD $10,000 – $25,000 |
| Working Capital (3–6 months) | USD $30,000 – $60,000 |
| Royalty Fee | Approx. 5% of gross sales |
| Brand / Marketing Fund | Approx. 1% – 2% of gross sales |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI | Competitive within dessert café segment |
| Primary Revenue Streams | Dine-in, takeout, delivery, seasonal menu items |