Established
2008
Franchise Units
20
Minimum Investment
$350,000
Franchise Fee
$40,000
Total Investment Range
$600,000
Home Based
No
Description
MiniLuxe is a premium nail care and beauty services franchise that has redefined the traditional nail salon experience in the United States. Built on the principles of cleanliness, transparency, employee empowerment, and elevated guest service, MiniLuxe positions itself as a modern luxury nail care brand rather than a commodity salon. The brand appeals to today’s health-conscious, design-oriented, and service-driven consumer who expects more than just a manicure or pedicure.
Unlike conventional nail salons, MiniLuxe focuses heavily on medical-grade sanitation standards, ethically sourced products, and highly trained professional nail artists. Its studios are thoughtfully designed with a clean, contemporary aesthetic that feels more like a boutique spa than a traditional salon. This differentiation allows MiniLuxe to command premium pricing while building strong customer loyalty and repeat business.
With growing demand for clean beauty, self-care services, and premium personal wellness experiences across major U.S. metropolitan areas, MiniLuxe has established itself as a trusted and aspirational brand in the beauty and wellness industry. For entrepreneurs looking to enter a recession-resistant, service-based business with strong brand values and scalable systems, the MiniLuxe franchise presents a compelling opportunity.
Why Invest in This Franchise?
Investing in a MiniLuxe franchise offers the chance to own a high-end, service-driven business backed by a proven brand and a differentiated market position.
Key reasons investors choose MiniLuxe include:
-
Strong Brand Differentiation: MiniLuxe stands apart through its focus on cleanliness, safety, ethical labor practices, and luxury service.
-
Premium Pricing Power: The brand’s upscale positioning supports higher average ticket values compared to traditional nail salons.
-
Recurring Revenue Model: Nail care is a repeat-purchase service, generating consistent customer traffic and predictable cash flow.
-
Growing Demand: The U.S. beauty and wellness market continues to expand, with nail care remaining one of the most in-demand personal services.
-
Operational Systems: Franchisees benefit from standardized processes, technology platforms, and supply chain efficiencies.
-
Values-Driven Business: MiniLuxe’s emphasis on employee well-being and ethical practices resonates strongly with modern consumers and staff alike.
Background
Established Year: 2008
-
Founders: Christina Greenberg & Annie Minson
-
Industry Category: Beauty, Wellness & Personal Care
-
Headquarters: Boston, Massachusetts, USA
MiniLuxe was founded in 2008 with a bold mission: to transform the nail care industry by raising standards for hygiene, professionalism, and guest experience. The founders recognized a gap in the market for a brand that treated nail care as a legitimate, respected profession while delivering a luxury experience to clients.
From its early studios in Boston, MiniLuxe expanded steadily across the United States, entering major metropolitan markets and high-income urban neighborhoods. The brand gained recognition for its advocacy around clean beauty, transparency in services, and improved working conditions for nail professionals.
-
Franchise Active Units (Current Number): 20+ locations across the USA
Today, MiniLuxe operates a growing network of franchised and company-supported studios across key U.S. markets. The brand continues to refine its operating model, invest in training and technology, and expand its footprint in high-demand urban and suburban locations.
Support Training
MiniLuxe offers comprehensive, end-to-end support designed to help franchisees launch and operate their studios successfully.
Pre-Launch Support
-
Site selection guidance and market analysis
-
Studio layout, design standards, and build-out specifications
-
Vendor sourcing and equipment recommendations
-
Assistance with licensing, compliance, and pre-opening requirements
Training Programs
-
Initial franchisee training covering operations, financial management, and brand standards
-
Nail artist recruitment and professional training systems
-
Sanitation, safety, and service excellence protocols
-
Technology systems training, including POS and scheduling tools
Operational Support
-
Ongoing field support and performance coaching
-
Standard operating procedures and quality control systems
-
Staffing, retention, and culture-building guidance
-
Supply chain and inventory management support
Marketing & Brand Support
-
National and local marketing strategies
-
Digital marketing guidance, social media assets, and promotional campaigns
-
Brand positioning, messaging, and customer experience standards
-
Grand opening and ongoing local marketing playbooks
MiniLuxe’s support structure is designed to help franchisees maintain consistency, quality, and profitability while growing a strong local customer base.
Ideal Candidate
The ideal MiniLuxe franchisee is a motivated entrepreneur or investor who values brand integrity, service excellence, and people-focused leadership.
MiniLuxe is well-suited for individuals who:
Have experience in multi-unit operations, retail, hospitality, or service businesses (not mandatory)
-
Are passionate about beauty, wellness, or premium consumer services
-
Possess strong leadership and team-management skills
-
Are financially qualified to invest in a premium franchise concept
-
Prefer operating in urban, lifestyle, or high-income suburban markets
-
Are committed to maintaining brand standards and a high-touch customer experience
Hands-on owner-operators and semi-absentee investors with strong management teams can both succeed within the MiniLuxe system.
Financial Detail
| Financial Component | Estimated Cost / Details |
|---|---|
| Franchise Fee | ~$40,000 |
| Total Initial Investment | $350,000 – $600,000 |
| Minimum Investment Required | ~$350,000 |
| Studio Build-Out & Leasehold Improvements | $180,000 – $300,000 |
| Furniture, Fixtures & Equipment (FF&E) | $60,000 – $90,000 |
| Technology & POS Systems | $10,000 – $20,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Initial Marketing & Grand Opening | $15,000 – $30,000 |
| Training & Pre-Opening Expenses | Included / Varies |
| Working Capital (3–6 Months) | $50,000 – $80,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fund | ~2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Primary Revenue Streams | Nail services, specialty treatments, retail products |
| Multi-Unit Development Option | Available |