2001
600
$150,000
$30,000
$1,109,000
No
Moe’s Southwest Grill is a vibrant fast-casual restaurant brand known for its freshly made burritos, quesadillas, tacos, and customizable Southwest-style food. With its “Welcome to Moe’s!” greeting and bold flavors, Moe’s offers a unique customer experience focused on freshness, fun, and customization. Franchisees benefit from strong brand recognition and a loyal customer base across the U.S.
Founded in 2000 in Atlanta, Georgia, Moe’s Southwest Grill quickly expanded to become a leader in the fast-casual Mexican category. It is part of FOCUS Brands, a multi-concept foodservice company that includes Auntie Anne’s, Jamba, Cinnabon, Schlotzsky’s, and others. With a well-established business model, Moe's offers a scalable and efficient franchise opportunity rooted in operational simplicity and strong marketing support.
Moe’s Southwest Grill offers robust support to its franchisees, including:
Comprehensive Initial Training at Moe’s training center
Ongoing operational support and business coaching
Real estate selection assistance
Marketing support, including national campaigns and local store marketing strategies
Technology and POS support
Supply chain and vendor network access
Moe’s is looking for passionate, business-savvy individuals or multi-unit operators with:
Prior restaurant or retail experience (preferred but not required)
Ability to manage a team and lead operations
Strong business acumen and customer service mindset
Financial capability to invest in and grow the brand within a territory
Franchise Fee: $30,000
Estimated Total Investment: $450,000 – $1,109,000
Minimum Liquid Capital Required: $150,000
Minimum Net Worth Required: $500,000
Ongoing Royalty Fee: 5% of gross sales
National Marketing Fee: 1% of gross sales
Franchise Units in the USA: 600+
Franchising Since: 2001
