Established
2001
Franchise Units
600
Minimum Investment
$150,000
Franchise Fee
$30,000
Total Investment Range
$1,109,000
Home Based
No
Description
Moe’s Southwest Grill is a vibrant fast-casual restaurant brand known for its freshly made burritos, quesadillas, tacos, and customizable Southwest-style food. With its “Welcome to Moe’s!” greeting and bold flavors, Moe’s offers a unique customer experience focused on freshness, fun, and customization. Franchisees benefit from strong brand recognition and a loyal customer base across the U.S.
Background
Founded in 2000 in Atlanta, Georgia, Moe’s Southwest Grill quickly expanded to become a leader in the fast-casual Mexican category. It is part of FOCUS Brands, a multi-concept foodservice company that includes Auntie Anne’s, Jamba, Cinnabon, Schlotzsky’s, and others. With a well-established business model, Moe's offers a scalable and efficient franchise opportunity rooted in operational simplicity and strong marketing support.
Support Training
Moe’s Southwest Grill offers robust support to its franchisees, including:
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Comprehensive Initial Training at Moe’s training center
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Ongoing operational support and business coaching
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Real estate selection assistance
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Marketing support, including national campaigns and local store marketing strategies
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Technology and POS support
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Supply chain and vendor network access
Ideal Candidate
Moe’s is looking for passionate, business-savvy individuals or multi-unit operators with:
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Prior restaurant or retail experience (preferred but not required)
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Ability to manage a team and lead operations
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Strong business acumen and customer service mindset
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Financial capability to invest in and grow the brand within a territory
Financial Detail
Franchise Fee: $30,000
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Estimated Total Investment: $450,000 – $1,109,000
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Minimum Liquid Capital Required: $150,000
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Minimum Net Worth Required: $500,000
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Ongoing Royalty Fee: 5% of gross sales
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National Marketing Fee: 1% of gross sales
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Franchise Units in the USA: 600+
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Franchising Since: 2001