Established
1998
Franchise Units
60
Minimum Investment
$1,200,000
Franchise Fee
$40,000
Total Investment Range
$2,500,000
Home Based
No
Description
Montana Mike’s Steakhouse is a well-established American casual dining brand built around hearty steaks, generous portions, and a welcoming, small-town Western atmosphere. Known for its relaxed yet energetic vibe, the brand blends classic steakhouse favorites with approachable pricing, making it a go-to destination for families, groups, and local communities across the United States.
The concept emphasizes freshly grilled steaks, burgers, ribs, chicken, seafood, and signature sides, paired with a full-service bar. Its rustic décor, friendly service culture, and consistent food quality have helped Montana Mike’s build strong repeat business and local loyalty. Unlike upscale steakhouses that rely heavily on special occasions, Montana Mike’s positions itself as an everyday steakhouse—driving frequent visits and dependable weekly traffic.
From a franchise perspective, Montana Mike’s Steakhouse occupies a powerful niche within the casual dining segment: premium-feeling meals without fine-dining complexity. This balance allows franchisees to benefit from solid average check sizes while maintaining efficient kitchen operations and scalable systems.
Why Invest in This Franchise?
Investing in Montana Mike’s Steakhouse offers entrepreneurs the chance to own a full-service, community-driven restaurant with a proven operational model and strong brand recognition in its markets.
Key investment highlights include:
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Proven Casual Dining Model – A time-tested steakhouse concept that performs well in suburban and mid-sized markets
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Broad Customer Appeal – Families, working professionals, sports fans, and celebratory diners
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High-Value Menu Positioning – Premium steaks and comfort food at accessible price points
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Alcohol Sales Advantage – Full bar enhances margins and evening traffic
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Repeat Local Business – Community-focused branding builds long-term loyalty
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Scalable Operations – Streamlined kitchen systems reduce complexity and labor inefficiencies
Background
Established Year: 1998
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Founders: Developed by experienced restaurant operators with a vision for an approachable, Western-themed steakhouse
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Industry Category: Casual Dining / Steakhouse
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Franchise Active Units : 60+ locations across the United States
Brand Journey & Company History
Montana Mike’s Steakhouse was founded in the late 1990s with a simple goal: deliver high-quality steaks and classic American meals in a friendly, relaxed environment. The brand quickly gained popularity in the Midwest and Southern U.S., where consumers valued generous portions, consistent flavors, and affordable indulgence.
Over the years, the company refined its menu, standardized operations, and expanded through franchising. Today, Montana Mike’s Steakhouse is recognized for its dependable performance in secondary and tertiary markets—areas often underserved by premium steakhouse chains but rich in loyal, repeat diners.
The brand’s continued focus on food quality, hospitality, and community engagement has allowed it to maintain relevance and stability in a competitive restaurant landscape.
Support Training
Montana Mike’s Steakhouse offers a comprehensive franchise support system designed to help owners succeed from day one and scale confidently.
Pre-Launch Support
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Site selection and demographic analysis
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Lease review and restaurant layout guidance
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Build-out and equipment planning
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Vendor and supply chain setup
Training & Operations
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Initial management and kitchen training
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Standardized recipes and food preparation systems
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POS system implementation and reporting
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Staffing models, labor scheduling, and cost controls
Marketing & Brand Support
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Grand opening marketing campaigns
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Local store marketing strategies
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Digital marketing guidance and promotions
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Brand standards for signage, menus, and in-store experience
Ongoing Support
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Dedicated franchise business consultants
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Operational audits and performance benchmarking
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New menu rollouts and seasonal promotions
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Continuous training updates for management teams
This structured support model allows franchisees—even those new to the restaurant industry—to operate with confidence and consistency.
Ideal Candidate
Montana Mike’s Steakhouse is best suited for entrepreneurs who value hands-on leadership, hospitality, and community involvement.
Ideal Candidates Include:
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Multi-unit restaurant operators seeking expansion
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First-time franchisees with strong management experience
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Investors willing to hire experienced restaurant leadership
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Operators passionate about food, service, and local marketing
Key Traits & Preferences
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Ability to invest in a full-service restaurant build-out
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Strong people-management and customer-service mindset
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Commitment to operational standards and brand culture
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Interest in suburban or mid-size U.S. markets with family demographics
This franchise rewards owners who are engaged in their business and committed to delivering consistent guest experiences.
Financial Detail
| Cost Component | Estimated Range |
|---|---|
| Total Investment Required | $1,200,000 – $2,500,000 |
| Minimum Investment | ~$1,200,000 |
| Franchise Fee | ~$40,000 |
| Infrastructure & Build-Out | $700,000 – $1,400,000 |
| Equipment & Furniture | $300,000 – $600,000 |
| Initial Marketing Budget | $20,000 – $40,000 |
| Working Capital | $100,000 – $250,000 |
| Royalty Fee | ~5% of gross sales |
| Marketing Fund Contribution | ~2% of gross sales |