Established
2015
Franchise Units
2
Minimum Investment
$450,000
Franchise Fee
$40,000
Total Investment Range
$850,000
Home Based
No
Description
Montauk Lobster House is a premium yet approachable seafood dining concept inspired by the coastal heritage of Montauk, New York—one of America’s most iconic seaside destinations. Built around fresh lobster, classic New England seafood recipes, and a relaxed upscale atmosphere, the brand blends authenticity with modern casual dining appeal.
The concept centers on high-quality lobster rolls, fresh shellfish, seafood platters, chowders, and seasonal coastal specialties served in a warm, nautical-inspired environment. Montauk Lobster House positions itself in the fast-growing premium casual seafood segment, attracting both everyday diners and special-occasion guests seeking elevated seafood without fine-dining formality.
With strong brand identity, menu simplicity, and broad geographic appeal, Montauk Lobster House offers a compelling franchise opportunity for investors looking to enter the seafood restaurant category with a recognizable, lifestyle-driven brand rooted in American coastal culture.
Why Invest in This Franchise?
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High-Demand Seafood Category – Lobster and premium seafood continue to command strong consumer interest across the U.S.
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Iconic Coastal Branding – Montauk is synonymous with quality, freshness, and upscale seaside living.
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Menu with Strong Margins – Focused offerings, controlled SKUs, and scalable pricing.
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Broad Location Flexibility – Works well in urban centers, tourist destinations, lifestyle plazas, and affluent suburbs.
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Year-Round Appeal – Not seasonal; seafood demand remains consistent nationwide.
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Strong Average Ticket Size – Premium positioning supports healthy per-guest spending.
Background
Established Year: 2015
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Founders: Hospitality professionals with deep roots in New York’s coastal seafood culture
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Franchise Active Units : 2
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Ownership: Privately held U.S. hospitality brand
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Industry Category: Casual Dining / Premium Seafood Restaurant
Brand Journey & History
Montauk Lobster House was founded to bring authentic East Coast lobster and seafood to a wider audience while preserving the charm and quality associated with Montauk’s coastal dining scene. The brand began as a flagship restaurant concept emphasizing freshness, simplicity, and premium sourcing.
Over time, Montauk Lobster House refined its menu, operations, and brand presentation to create a scalable restaurant model suitable for franchising. Today, it stands as a refined seafood concept with strong lifestyle branding and national expansion potential.
Support Training
Montauk Lobster House offers comprehensive franchise support designed to guide owners from initial planning through long-term growth.
Pre-Launch Support
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Site selection guidance and lease evaluation
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Restaurant layout and design standards
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Vendor sourcing and supply chain onboarding
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Pre-opening staffing plans and recruitment guidance
Training Programs
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Hands-on operational training at flagship locations
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Kitchen systems, food preparation, and quality control
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Front-of-house service standards and guest experience
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POS systems, inventory management, and reporting
Marketing & Brand Support
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Grand opening marketing strategy
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Digital and local marketing playbooks
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Brand-approved promotional materials
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Social media and community engagement guidance
Ongoing Support
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Continuous operational coaching
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Menu updates and seasonal offerings
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Performance benchmarking and analytics
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Ongoing marketing campaigns and brand evolution
Ideal Candidate
Montauk Lobster House is best suited for franchisees who value quality, hospitality, and strong brand execution.
Ideal candidates include:
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Multi-unit restaurant operators or experienced hospitality professionals
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Investor-operators passionate about food and guest experience
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Entrepreneurs with strong local market knowledge
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Individuals with hands-on management capability or strong leadership teams
Investment Capability:
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Strong liquidity and access to capital
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Willingness to follow brand systems and standards
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Commitment to quality, cleanliness, and service excellence
Location Preference:
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Affluent suburban markets
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Tourist and destination cities
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Urban lifestyle centers and mixed-use developments
Financial Detail
| Financial Item | Estimated Range (USD) |
|---|---|
| Total Investment Required | $450,000 – $850,000 |
| Minimum Investment Required | $450,000 |
| Franchise Fee | $40,000 |
| Franchise Units | Single & Multi-Unit Available |
| Build-Out & Infrastructure | $250,000 – $450,000 |
| Equipment & Fixtures | $100,000 – $180,000 |
| Initial Marketing Budget | $15,000 – $30,000 |
| Working Capital | $45,000 – $90,000 |
| Royalty Fee | 5% of gross sales |
| Marketing Fund Contribution | 2% of gross sales |
| Expected ROI | 18% – 25% annually |
| Break-Even Timeline | 18 – 30 months |