Established
2020
Franchise Units
00
Minimum Investment
$1,200,000
Franchise Fee
$45,000
Total Investment Range
$2,500,000
Home Based
No
Description
Moraya Urban Baths represents a new generation of luxury wellness destinations designed for today’s urban consumer. Blending ancient bathing traditions with contemporary architecture and hospitality standards, the concept delivers a premium, restorative experience centered on thermal pools, contrast bathing, mindful relaxation, and elevated spa rituals.
Positioned at the intersection of wellness, hospitality, and lifestyle real estate, Moraya Urban Baths appeals to health-conscious professionals, wellness travelers, and experience-driven consumers seeking meaningful self-care in city environments. Each location is intentionally crafted as a calm, immersive retreat—architecturally refined, operationally efficient, and emotionally engaging.
As wellness continues to evolve from an occasional indulgence into a recurring lifestyle habit, Moraya Urban Baths offers franchise partners a scalable, experience-based business model with strong brand differentiation, high repeat visitation, and multiple revenue channels. For U.S. investors, this franchise presents an opportunity to enter the fast-growing premium spa and urban bathhouse segment with a refined, future-ready concept.
Why Invest in This Franchise?
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Rapidly Growing Wellness Market – Rising focus on mental health, stress reduction, and preventative self-care continues to fuel demand across the U.S.
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Experience-Driven Business Model – Urban bathhouses encourage repeat visits, memberships, and long-term customer loyalty rather than one-time transactions.
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Premium Brand Positioning – Designed as an upscale yet accessible wellness destination with strong average ticket values.
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Diverse Revenue Streams – Memberships, day passes, spa services, private bookings, retail products, and wellness events.
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Urban Scalability – Well-suited for major metropolitan areas, lifestyle centers, and mixed-use developments.
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Visually Compelling Spaces – Instagram-worthy interiors that support organic marketing and strong brand recall.
Background
Established Year: 2020
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Industry Category: Wellness & Spa / Urban Bathhouse / Experiential Hospitality
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Founders: Professionals with backgrounds in wellness operations, hospitality, and design
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Ownership: Privately held wellness brand offering franchise expansion
Brand Journey & Company History
Moraya Urban Baths was developed to modernize global bathing traditions—such as thermal spas, Nordic soaking, and hammam-inspired rituals—into a contemporary urban format suited for North American markets. The brand emphasizes ritual, calm, and sensory immersion while maintaining consistent operational standards and scalable systems.
Market Presence in the USA
The brand is in an early growth phase within the U.S., targeting major cities with strong wellness adoption, high disposable income, and dense urban populations. Expansion is planned strategically to maintain brand integrity and long-term territory value.
Franchise Active Units: Limited flagship and early development locations as the brand prepares for controlled U.S. franchise growth.
Support Training
Moraya Urban Baths offers comprehensive franchise support to ensure successful launches and sustainable long-term operations:
Pre-Launch Support
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Site selection guidance and market feasibility analysis
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Spa layout planning and architectural direction
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Equipment sourcing and vendor coordination
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Assistance with licensing, compliance, and local regulations
Operational & Staff Training
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Initial onboarding and immersive operational training
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Standard operating procedures for guest experience, safety, and hygiene
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Staffing models, hiring guidance, and management frameworks
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Membership systems and guest flow optimization
Marketing & Brand Support
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Brand positioning, messaging, and local launch strategy
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Digital marketing playbooks covering SEO, social media, and paid ads
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Grand opening marketing campaigns and promotional assets
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Ongoing creative support and seasonal marketing initiatives
Ongoing Franchise Support
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Performance reviews and operational benchmarking
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Continuous education and system updates
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New wellness service rollouts and program enhancements
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Dedicated franchise support and advisory access
Ideal Candidate
This franchise opportunity is best suited for investors and operators who value premium branding and guest experience:
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Professional Background: Hospitality, wellness, fitness, real estate, or multi-unit business ownership preferred
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Entrepreneurial Mindset: Detail-oriented, service-focused, and brand-driven
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Personal Interest: Strong appreciation for wellness, health, and lifestyle businesses
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Financial Capability: Ability to support a premium build-out and initial ramp-up period
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Location Preference: Major U.S. cities, high-income urban neighborhoods, and lifestyle developments
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Operational Role: Owner-operator or semi-absentee investor with a qualified management team
Financial Detail
| Financial Component | Estimated Range (USD) |
|---|---|
| Total Investment Required | $1.2 million – $2.5 million |
| Minimum Investment Required | ~$1.2 million |
| Franchise Fee | $45,000 – $65,000 |
| Infrastructure / Build-Out | $700,000 – $1.5 million |
| Equipment & Fixtures | $150,000 – $350,000 |
| Initial Marketing & Launch | $40,000 – $80,000 |
| Working Capital | $150,000 – $300,000 |
| Royalty Fee | ~6% of Gross Revenue |
| Marketing Fund Contribution | ~2% of Gross Revenue |
| Estimated Break-Even Period | 24 – 36 months |
| Primary Revenue Streams | Memberships, day passes, spa services, private bookings, retail products |
Figures are indicative estimates for the U.S. market and may vary based on location, size, and build-out specifications.