Established
2017
Franchise Units
1
Minimum Investment
$180,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
Sun Tan Miami is a modern tanning and wellness franchise that blends luxury aesthetics with advanced sunless tanning technology and UV services. Designed to reflect the vibrant, beauty-forward culture of Miami, the brand positions itself as a premium yet accessible destination for customers seeking year-round glow, skin confidence, and self-care experiences.
Unlike traditional tanning salons, Sun Tan Miami focuses on high-margin services, stylish studio design, and a repeat-customer business model. The brand caters to health-conscious consumers by offering professional spray tanning, advanced tanning beds, skincare add-ons, and membership-driven packages that drive predictable monthly revenue.
Why Invest in This Franchise?
Sun Tan Miami offers a compelling investment proposition backed by strong consumer demand and a proven salon business structure.
Key investment highlights include:
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Recession-resistant beauty and wellness category with repeat clientele
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Membership-based revenue model creating predictable cash flow
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High gross margins on tanning and skincare services
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Strong brand identity inspired by Miami lifestyle and luxury appeal
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Compact retail footprint with efficient staffing requirements
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Scalable multi-unit ownership potential across U.S. markets
Background
Established Year: 2017
Sun Tan Miami was founded to modernize the tanning salon experience by combining cutting-edge equipment, contemporary interior design, and customer-centric service models. The founders identified a gap in the market for a brand that felt more like a boutique wellness studio than a traditional tanning salon.
Since its launch, the company has focused on building standardized systems, supplier relationships, and a replicable operating model suitable for franchising. The brand has expanded its presence across multiple U.S. markets, targeting urban and suburban locations with strong demographics, high disposable income, and beauty-oriented customer bases.
Industry Category:
Beauty, Wellness & Personal Care
Sun Tan Miami operates within the fast-growing U.S. wellness and aesthetics industry, benefiting from increasing consumer demand for appearance-enhancing services, subscription memberships, and personalized experiences.
Franchise Active Units: 1
Support Training
Sun Tan Miami provides franchisees with end-to-end support, ensuring even first-time business owners can operate confidently.
Pre-Launch Support
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Site selection guidance and demographic analysis
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Lease negotiation support and space planning
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Studio layout, design standards, and branding guidelines
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Equipment sourcing and vendor coordination
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Pre-opening marketing strategy and launch campaigns
Training & Operations
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Comprehensive initial training covering salon operations
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Equipment usage, safety protocols, and service standards
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Staff hiring, onboarding, and training systems
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POS systems, membership management, and scheduling tools
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Customer service excellence and upselling techniques
Marketing & Ongoing Support
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National and local marketing playbooks
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Digital marketing guidance and promotional strategies
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Seasonal campaign planning and membership offers
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Ongoing operational coaching and performance reviews
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Access to updated SOPs, product innovations, and best practices
Ideal Candidate
Sun Tan Miami is well-suited for entrepreneurs who are passionate about wellness, beauty, and customer experience.
Ideal candidates typically include:
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First-time franchise owners seeking a structured model
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Multi-unit operators looking to diversify into wellness
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Investors with strong people-management skills
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Owners comfortable with retail hours and service businesses
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Individuals with sales, hospitality, or fitness backgrounds
Preferred traits include strong local market knowledge, a customer-focused mindset, the ability to follow systems and brand standards, and adequate financial capacity to invest and scale.
Financial Detail
| Cost Head | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $180,000 – $350,000 |
| Minimum Investment Capability | $100,000+ |
| Franchise Fee | $30,000 – $40,000 |
| Leasehold Improvements & Build-Out | $70,000 – $140,000 |
| Equipment & Technology | $60,000 – $120,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital | $25,000 – $50,000 |
| Royalty Fee | ~6% of Gross Revenue |
| Marketing Fund Contribution | ~2% of Gross Revenue |
| Estimated Annual ROI | 18% – 30% |
| Break-Even Period | 18 – 30 Months |
| Franchise Units Available | Single-Unit & Multi-Unit |
| Primary Revenue Streams | Memberships, UV Tanning, Spray Tanning, Retail Products |
