Established
1987
Franchise Units
38
Minimum Investment
$164,200
Franchise Fee
$59,500
Total Investment Range
$253,400
Home Based
No
Description
Living space across the United States has undergone a major structural shift. As real estate prices climb, homeowners are no longer rushing to upsize—they are looking for ways to maximize the square footage they already own. That shift in consumer behavior drives the multi-billion-dollar custom storage and home organization industry, and More Space Place sits right at the center of it.
More Space Place operates as America’s premier retailer of wall beds (Murphy beds), custom closet systems, home office workstations, and space-saving furniture. Unlike generic furniture stores that sell mass-produced pieces off the floor, More Space Place delivers fully tailored, CAD-designed residential organization solutions that seamlessly turn spare bedrooms into home offices, media rooms, or guest suites.
For prospective business owners, the franchise model combines retail showroom dynamics with a white-glove home improvement service model. Franchisees manage a localized showroom where consumers can touch and test working displays, supported by proprietary design software and centralized manufacturing capabilities. Because every order is custom-fabricated to order, owners bypass the high inventory holding costs and dead-stock risks typical of traditional retail businesses. The result is a high-margin, executive-model business that taps directly into the booming home renovation and space-optimization market.
Why Invest in This Franchise?
Franchisees can benefit from several features built into the More Space Place business model:
- Protected Territory: Franchise owners can receive a large protected territory, with assistance provided during the territory selection process.
- Consumer Showroom: Each location can provide customers with an opportunity to explore products, compare finishes and hardware, and meet with design professionals.
- Dedicated Manufacturing: A manufacturing facility in Clearwater, Florida produces products for franchise locations, supporting consistency across the system.
- Exclusive Supplier Relationships: Established manufacturer partnerships are designed to help franchisees maintain product quality while supporting healthy margins.
- No Specialized Design or Carpentry Background Required: The franchise model is designed to accommodate owners from a variety of professional backgrounds. Previous design or carpentry experience is not required.
- Family Business Potential: The concept can appeal to entrepreneurs seeking a business model that can involve multiple family members while serving customers in the residential home improvement market.
Background
More Space Place brings more than 30 years of industry experience to the home improvement market, specializing in Murphy beds, closet organization, and customized space-saving solutions. The brand works with homeowners to create practical designs tailored to their individual space, lifestyle, and storage requirements.
A major part of the franchise model is the emphasis on listening to customers and delivering solutions that match their specific needs. More Space Place places a strong focus on customer satisfaction and seeks franchise owners who share this commitment and are willing to pay close attention to every detail throughout the customer experience.
Franchisees can also benefit from the company’s established network of vendors, designers, and architects. These industry relationships can provide valuable resources as franchise owners develop and operate their businesses.
With an established reputation in the residential home improvement sector, More Space Place gives franchisees the opportunity to build on existing brand awareness while offering customized products and services designed to help homeowners make better use of their available space.
- Established Year: 1987
- First Franchise Unit: 2000
- Founder: Scott Jamieson
- Franchise Active Units : 38+ locations in the USA
- Company-Owned Units: 1
- Industry Category: Home Improvement / Custom Home Storage & Furniture Franchising.
- Headquarters & Leadership: Headquartered in Clearwater, Florida, under the parent organization leadership of President Bob Lewis.
- States Registered for Franchising: Alabama (AL), Alaska (AK), Arizona (AZ), Arkansas (AR), Colorado (CO), Connecticut (CT), Delaware (DE), Florida (FL), Georgia (GA), Idaho (ID), Illinois (IL), Indiana (IN), Iowa (IA), Kansas (KS), Kentucky (KY), Louisiana (LA), Maine (ME), Maryland (MD), Massachusetts (MA), Michigan (MI), Minnesota (MN), Mississippi (MS), Missouri (MO), Montana (MT), Nebraska (NE), Nevada (NV), New Hampshire (NH), New Jersey (NJ), New Mexico (NM), New York (NY), North Carolina (NC), Ohio (OH), Oklahoma (OK), Oregon (OR), Pennsylvania (PA), Rhode Island (RI), South Carolina (SC), South Dakota (SD), Tennessee (TN), Texas (TX), Utah (UT), Vermont (VT), Virginia (VA), Washington (WA), West Virginia (WV), Wisconsin (WI), and Wyoming (WY).
- Canada Franchise Opportunities: No
- International Franchise Opportunities: No
Support Training
Franchise Support & Training
Financial Assistance: No
Site Selection Assistance: Yes — More Space Place provides guidance in identifying and evaluating a suitable showroom location.
Lease Negotiation Assistance: Yes — franchisees receive support with negotiating the lease for their showroom.
Recruiting Assistance: Yes — the franchisor helps franchise owners recruit qualified designers and installers.
Cooperative Advertising: No
Franchise Training
More Space Place brings more than 35 years of experience in the custom closet and home organization industry. Instead of requiring entrepreneurs to build a custom storage business from the ground up, the franchise system provides structured training, operational resources, and tools designed to prepare owners before opening their locations.
Training begins after the franchise agreement is signed and includes a four-week program. Franchisees first complete two weeks of training at the company headquarters, followed by an additional two weeks of training at their own location.
The training program covers important areas of operating a More Space Place franchise, including:
- On-Site Technical & Marketing Support
- Business Administration
- Sales Procedures
- Lead Generation
- Financial Controls
- Design & Construction
- Operational Best Practices
- Additional Business and Franchise Training
Ideal Candidate
More Space Place is best suited for entrepreneurs who enjoy consultative selling and relationship-driven businesses. Prior experience in sales, home improvement, construction, design, or real estate is beneficial but not mandatory.
Ideal Candidates Include:
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Business owners seeking a premium home-services brand
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Sales-focused professionals with strong communication skills
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Semi-absentee investors with management support
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Owners comfortable managing installers and vendors
Key Attributes:
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Customer-focused mindset
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Interest in design and functionality
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Strong local networking ability
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Financial capacity to invest and grow within a territory
Preferred Markets:
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Suburban and metro U.S. locations
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Areas with strong homeownership and renovation activity
Financial Detail
Total Investment: $164,200 – $253,400
Minimum Net Worth: $150,000
Single Unit Franchise Fee: $59,500
Additional Unit Franchise Fees: 2nd Unit – $40,000; 3rd Unit – $35,000; 4th+ Units – $30,000
Cash Investment: $50,000 – $75,000
Royalty Fee: 5%
Advertising Fee: 1%
SBA Registry: Yes
Visa Candidates: Yes
Passive Ownership: No
Semi-Passive Ownership: Yes — franchise owners can hire a General Manager to manage the business's daily operations.
Home-Based: No
B2B: No
Master Franchise Opportunities: No
Veteran Discount: Yes — 25%
Average Number of Employees: 3 employees at startup and at maturity
Item 19: Yes — includes average gross revenue of $1.3 million, average COGS, rent, payroll expenses, staffing levels, gross revenue per installer, gross revenue per designer, and other financial performance information.