Established
1986
Franchise Units
50
Minimum Investment
$200,000
Franchise Fee
$40,000
Total Investment Range
$350,000
Home Based
No
Description
More Space Place is a well-established custom storage and space-optimization franchise that helps homeowners transform underutilized areas into functional, stylish living spaces. The brand specializes in custom closets, Murphy beds (wall beds), home offices, garage storage systems, pantries, and media centers—solutions designed to improve everyday living while increasing home value.
As American homes evolve to support remote work, multi-purpose rooms, and efficient layouts, More Space Place is perfectly positioned within the growing home-improvement and renovation market. The franchise operates on a design-consultation and professional installation model, allowing owners to focus on sales and customer relationships rather than manufacturing or large inventories.
Recognized for premium craftsmanship and personalized designs, More Space Place appeals to homeowners seeking high-quality, custom-built solutions rather than one-size-fits-all products. For entrepreneurs looking to enter a recession-resistant industry with strong margins and repeat business, this franchise presents a highly attractive opportunity in the U.S. market.
Why Invest in This Franchise?
Rising Demand for Space Solutions
With rising home prices and limited square footage, homeowners increasingly invest in storage and space-optimization instead of moving. This creates long-term demand across residential markets.
High-Ticket, Custom Projects
Each project is uniquely designed, leading to higher average order values and strong profit potential.
Low Overhead Model
No retail showroom is required. Franchisees typically operate from a small office or home base with lean staffing.
Diversified Product Mix
Beyond closets, the brand offers Murphy beds, home offices, garages, and multipurpose solutions—reducing reliance on a single revenue stream.
Referral-Driven Growth
Satisfied customers often return for additional rooms and refer friends, neighbors, and real estate professionals.
Owner-Friendly Operations
The business is suitable for hands-on operators as well as executive or semi-absentee owners.
Background
Established Year: 1986
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Founder: Scott Jamieson
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Franchise Active Units : Approximately 50+ locations in the USA
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Industry Category: Home Improvement / Custom Storage & Furniture
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Ownership: Privately held
The brand was founded with a simple yet powerful concept—help homeowners get more functionality from the space they already have. Initially focused on Murphy beds, the company expanded its offerings as demand grew for whole-home storage solutions. Over the years, it developed a scalable franchise system supported by strong design standards, manufacturing partnerships, and installation processes.
Today, More Space Place operates across major U.S. metropolitan and suburban markets, serving homeowners, real estate professionals, and builders who value space efficiency and high-quality design.
Support Training
Pre-Launch Support
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Territory analysis and site planning
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Business setup guidance
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Vendor and manufacturing coordination
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Initial marketing launch strategy
Initial Training
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In-depth training program covering products and materials
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Design consultation and in-home sales training
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Space-planning and layout best practices
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Installation standards and quality assurance
Operational Support
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Proven operating systems and workflows
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CRM and lead-management tools
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Pricing guidance and quoting systems
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Ongoing product development updates
Marketing & Sales Support
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National brand assets and messaging
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Digital marketing playbooks (local SEO, paid ads, lead generation)
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Website and inbound lead support
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Guidance for realtor, builder, and interior designer partnerships
Ongoing Support
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Dedicated franchise business coaching
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Peer networking and best-practice sharing
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Continuing education and advanced design training
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Annual meetings and regional workshops
Ideal Candidate
More Space Place is best suited for entrepreneurs who enjoy consultative selling and relationship-driven businesses. Prior experience in sales, home improvement, construction, design, or real estate is beneficial but not mandatory.
Ideal Candidates Include:
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Business owners seeking a premium home-services brand
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Sales-focused professionals with strong communication skills
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Semi-absentee investors with management support
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Owners comfortable managing installers and vendors
Key Attributes:
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Customer-focused mindset
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Interest in design and functionality
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Strong local networking ability
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Financial capacity to invest and grow within a territory
Preferred Markets:
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Suburban and metro U.S. locations
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Areas with strong homeownership and renovation activity
Financial Detail
| Investment Category | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $200,000 – $350,000 |
| Minimum Investment Required | ~$200,000 |
| Franchise Fee | ~$40,000 |
| Office & Equipment Setup | $15,000 – $30,000 |
| Technology & Design Software | $10,000 – $20,000 |
| Initial Marketing Budget | $10,000 – $20,000 |
| Working Capital | $40,000 – $70,000 |
| Royalty Fee | ~6% of gross sales |
| Marketing Fund | ~2% of gross sales |