Established
2017
Franchise Units
20
Minimum Investment
$250,000
Franchise Fee
$35,000
Total Investment Range
$550,000
Home Based
No
Description
Moreau's Famous Macaroni is a modern, fast-casual restaurant concept built around one of America’s most loved comfort foods—macaroni and cheese. The brand reimagines classic mac and cheese by blending premium ingredients, chef-inspired recipes, customizable bowls, and a contemporary dining experience that resonates with today’s consumers.
Positioned at the intersection of comfort food and fast-casual dining, Moreau's Famous Macaroni appeals to families, young professionals, students, and late-night diners alike. Its menu balances nostalgia with innovation, offering rich, creamy classics alongside bold flavors, proteins, and toppings that keep guests coming back. The brand’s approachable price point, streamlined operations, and scalable footprint make it a compelling franchise opportunity across urban, suburban, and high-traffic lifestyle markets in the United States.
As demand for fast-casual comfort food continues to rise, Moreau’s Famous Macaroni stands out with strong brand identity, operational simplicity, and a product that performs consistently across dayparts—dine-in, takeout, delivery, and catering.
Why Invest in This Franchise?
Investing in Moreau's Famous Macaroni means aligning with a concept that checks the boxes franchise investors care about most:
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Proven Consumer Demand – Mac and cheese remains one of the most universally loved menu items in the U.S., with broad appeal across age groups and demographics.
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Fast-Casual Growth Segment – Positioned in one of the strongest and most resilient restaurant categories.
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Simple, Repeatable Menu – Limited SKUs, efficient prep, and fast service reduce operational complexity.
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High Customization = Higher Ticket Size – Add-ons, proteins, and premium toppings increase average order value.
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Flexible Footprint – Works well in inline retail, food courts, college areas, urban cores, and suburban plazas.
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Delivery & Catering Friendly – Mac and cheese travels well, supporting strong off-premise sales.
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Scalable Franchise Model – Designed for both single-unit owner-operators and multi-unit investors.
Background
Established Year: 2017
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Founders: The Moreau family, hospitality entrepreneurs with a passion for comfort-driven, chef-crafted cuisine
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Industry Category: Fast-Casual Restaurant / Comfort Food
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Franchise Active Units: 20+ locations (company-owned and franchised)
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Ownership Structure: Privately owned
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Market Presence: Expanding across key metropolitan and college-driven markets in the United States
Brand Journey & Company History
Moreau's Famous Macaroni began as a single neighborhood restaurant focused on elevating mac and cheese beyond the traditional side dish. By pairing time-tested recipes with premium cheeses, house-made sauces, and bold toppings, the brand quickly built a loyal following.
As customer demand grew, the company refined its systems, standardized operations, and developed a franchise-ready model. Today, Moreau’s Famous Macaroni is recognized for its strong unit economics, approachable branding, and ability to thrive in both high-traffic and secondary markets.
Support Training
Franchisees receive comprehensive, end-to-end support designed to simplify ownership and accelerate success.
Pre-Launch Support
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Site selection and lease evaluation assistance
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Restaurant layout, kitchen design, and equipment specifications
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Vendor sourcing and supply chain setup
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Pre-opening project management guidance
Training Program
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Initial franchisee training covering operations, food preparation, inventory, and staff management
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On-site opening support during launch
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Manager and crew training programs
Operational Support
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Standardized recipes and preparation procedures
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POS systems and operational playbooks
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Ongoing field support and performance coaching
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Quality control and brand compliance reviews
Marketing & Brand Support
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National and local marketing strategies
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Digital marketing guidance, social media templates, and promotions
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Grand opening marketing campaigns
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Ongoing brand awareness initiatives
Ongoing Support
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Continuous menu innovation and seasonal offerings
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Franchisee advisory support
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Operational updates and best-practice sharing
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Access to experienced franchise leadership and peer network
Ideal Candidate
Moreau's Famous Macaroni is well-suited for:
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Owner-Operators seeking a hands-on, people-driven business
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Multi-Unit Restaurant Operators looking to diversify their portfolio
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First-Time Franchisees supported by strong systems and training
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Hospitality-Focused Entrepreneurs passionate about food and guest experience
Preferred Attributes
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Strong leadership and team-building skills
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Customer-service mindset
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Ability to follow systems while executing local marketing
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Financial capability to meet investment requirements
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Willingness to operate in high-traffic retail or lifestyle locations
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $250,000 – $550,000 |
| Minimum Investment Required | ~$250,000 |
| Initial Franchise Fee | $35,000 |
| Restaurant Build-Out & Infrastructure | $150,000 – $300,000 |
| Kitchen Equipment & Fixtures | $60,000 – $120,000 |
| Technology & POS Systems | $8,000 – $15,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Grand Opening Marketing | $10,000 – $25,000 |
| Initial Working Capital | $25,000 – $50,000 |
| Royalty Fee | 6% of gross sales |
| National Marketing Fund | 2% of gross sales |
| Local Marketing Spend | Recommended 1–2% of sales |
| Expected Break-Even Period | 18 – 30 months |
| Estimated ROI Potential | Location & performance dependent |
| Available Franchise Units | Single-unit & multi-unit options |
| Primary Revenue Streams | Dine-in, takeout, delivery, catering |