Established
1962
Franchise Units
1400
Minimum Investment
$500,000
Franchise Fee
$25,000
Total Investment Range
$3,500,000
Home Based
No
Description
Motel 6 is one of America’s most recognized budget-friendly hotel chains, offering clean, comfortable, and affordable accommodations for travelers. Known for its iconic "We'll leave the light on for you" tagline, Motel 6 appeals to cost-conscious guests without compromising service. As a franchise opportunity, Motel 6 provides franchisees with the strength of a powerful national brand and a proven, recession-resistant business model in the hospitality industry.
Background
Motel 6 was founded in 1962 in Santa Barbara, California, by two local contractors who wanted to create a no-frills, affordable motel experience priced at $6 per night. Since then, Motel 6 has grown into a nationally trusted brand and is part of G6 Hospitality LLC, which also owns Studio 6, an extended-stay concept. With thousands of properties across North America, Motel 6 is known for operational efficiency, brand recognition, and consistent demand from business and leisure travelers.
Support Training
Motel 6 provides comprehensive support and resources to help franchisees succeed, including:
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Initial Training Programs: Onboarding and operational training for new franchisees and staff
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Dedicated Franchise Support Team: Access to hospitality experts for ongoing operational assistance
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Marketing & Branding: National advertising campaigns, online presence, and loyalty programs
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Reservation System: Integrated technology for online bookings and yield management
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Design & Construction Support: Guidance for new builds or conversions to Motel 6 branding standards
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Quality Assurance: Routine property evaluations to maintain brand consistency and customer satisfaction
Ideal Candidate
Motel 6 seeks franchisees who are:
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Experienced in hotel or real estate development
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Passionate about customer service and hospitality
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Financially qualified with the ability to meet investment requirements
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Willing to follow brand standards and operational guidelines
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Multi-unit operators or developers looking for scalable opportunities
Financial Detail
Franchise Fee: $25,000 - $35,000
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Royalty Fee: 5% of gross room revenue
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Marketing Fee: 4.5% of gross room revenue
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Total Investment Range: $2,500,000 – $3,500,000
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Minimum Liquid Capital Required: $500,000
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Franchise Units (USA): Over 1,400 units
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Established Year: 1962