1962
1400
$500,000
$25,000
$3,500,000
No
Motel 6 is one of America’s most recognized budget-friendly hotel chains, offering clean, comfortable, and affordable accommodations for travelers. Known for its iconic "We'll leave the light on for you" tagline, Motel 6 appeals to cost-conscious guests without compromising service. As a franchise opportunity, Motel 6 provides franchisees with the strength of a powerful national brand and a proven, recession-resistant business model in the hospitality industry.
Motel 6 was founded in 1962 in Santa Barbara, California, by two local contractors who wanted to create a no-frills, affordable motel experience priced at $6 per night. Since then, Motel 6 has grown into a nationally trusted brand and is part of G6 Hospitality LLC, which also owns Studio 6, an extended-stay concept. With thousands of properties across North America, Motel 6 is known for operational efficiency, brand recognition, and consistent demand from business and leisure travelers.
Motel 6 provides comprehensive support and resources to help franchisees succeed, including:
Initial Training Programs: Onboarding and operational training for new franchisees and staff
Dedicated Franchise Support Team: Access to hospitality experts for ongoing operational assistance
Marketing & Branding: National advertising campaigns, online presence, and loyalty programs
Reservation System: Integrated technology for online bookings and yield management
Design & Construction Support: Guidance for new builds or conversions to Motel 6 branding standards
Quality Assurance: Routine property evaluations to maintain brand consistency and customer satisfaction
Motel 6 seeks franchisees who are:
Experienced in hotel or real estate development
Passionate about customer service and hospitality
Financially qualified with the ability to meet investment requirements
Willing to follow brand standards and operational guidelines
Multi-unit operators or developers looking for scalable opportunities
Franchise Fee: $25,000 - $35,000
Royalty Fee: 5% of gross room revenue
Marketing Fee: 4.5% of gross room revenue
Total Investment Range: $2,500,000 – $3,500,000
Minimum Liquid Capital Required: $500,000
Franchise Units (USA): Over 1,400 units
Established Year: 1962
