Established
2008
Franchise Units
30
Minimum Investment
$120,000
Franchise Fee
$25,000
Total Investment Range
$250,000
Home Based
No
Description
Mountain Mudd Espresso is a well-established drive-thru coffee franchise that has built a loyal following by focusing on speed, simplicity, and quality. Designed for today’s on-the-go consumers, the brand operates compact, drive-thru-only espresso stands that deliver handcrafted beverages without the cost and complexity of traditional cafés.
The concept is centered on efficiency. With a smaller footprint, limited staffing requirements, and a streamlined menu, Mountain Mudd Espresso locations are easier to manage while still generating strong daily transaction volume. Customers appreciate the fast service and consistent drink quality, while franchise owners benefit from lower overhead and simplified operations.
The brand’s rugged, mountain-inspired identity helps it stand out in the crowded coffee market. It performs especially well in suburban and commuter-heavy areas where convenience is a priority. As demand for specialty coffee continues to grow across the United States, Mountain Mudd Espresso is positioned as a scalable and accessible franchise opportunity.
Why Invest in This Franchise?
Mountain Mudd Espresso offers a balanced blend of affordability, operational simplicity, and recurring customer demand.
Key investment highlights include:
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Drive-thru-only format with faster service and reduced real estate needs
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Lower startup costs compared to full-size coffee shops
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High repeat business driven by daily coffee consumption habits
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Simplified menu and standardized recipes
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Strong potential for multi-unit expansion
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Distinct brand identity that builds local recognition
Background
Brand Name: Mountain Mudd Espresso
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Industry Category: Drive-Thru Coffee & Beverage Franchise
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Established Year: 2008
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Franchising Began: 2010
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Founders: Experienced entrepreneurs rooted in Northwest coffee culture
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Franchise Active Units : 30+ locations
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Ownership: Privately held
Mountain Mudd Espresso began as a single drive-thru coffee stand created to serve quality espresso quickly and consistently. The concept gained early success in the Pacific Northwest, where drive-thru coffee is deeply ingrained in daily routines. After refining its operations and brand positioning, the company expanded through franchising.
Support Training
Mountain Mudd Espresso provides structured training and ongoing support to help franchisees launch and operate successfully.
Pre-Launch Support
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Assistance with site selection and local market evaluation
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Stand layout guidance and build-out specifications
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Support with permits, licensing, and vendor coordination
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Equipment recommendations and setup assistance
Training & Operations
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Initial training covering drink preparation, customer service, and daily operations
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POS system training and inventory management processes
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Food safety standards and compliance guidance
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Detailed operations manuals and procedures
Ongoing Support
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Continued operational guidance and performance check-ins
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Menu updates and seasonal product introductions
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Marketing tools, branding assets, and promotional guidance
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System-wide best practices and operational updates
Ideal Candidate
Mountain Mudd Espresso is ideal for entrepreneurs who enjoy hands-on business ownership and customer interaction.
The ideal franchisee typically:
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Is a first-time business owner or experienced operator
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Prefers a simple, repeatable operating model
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Is comfortable managing staff and daily operations
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Has a passion for customer service and community engagement
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Is interested in growing into multiple locations over time
The concept performs best in suburban areas, commuter corridors, college towns, and high-traffic neighborhoods where convenience drives purchasing decisions.
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $120,000 – $250,000 |
| Minimum Investment Required | ~$120,000 |
| Franchise Fee | ~$25,000 |
| Infrastructure & Equipment | $60,000 – $120,000 |
| Initial Marketing Budget | $5,000 – $10,000 |
| Working Capital | $20,000 – $40,000 |
| Royalty Fee | ~6% of gross sales |
| Brand Marketing Fee | ~1–2% |
| Franchise Units | Single & Multi-Unit Available |