Established
2003
Franchise Units
30
Minimum Investment
$250,000
Franchise Fee
$30,000
Total Investment Range
$425,000
Home Based
No
Description
Moxie Java is a well-established drive-thru coffee franchise that has built a strong reputation in the U.S. specialty coffee market. Designed around speed, consistency, and handcrafted beverages, the concept delivers premium espresso drinks without the overhead of a traditional café. Its compact, drive-thru-focused model allows operators to run lean businesses while serving a high-volume, convenience-driven customer base.
The brand appeals to everyday coffee consumers who want quality without waiting. Customers enjoy barista-crafted espresso drinks, blended beverages, teas, and seasonal favorites, all delivered through a streamlined operating system. With deep roots in drive-thru coffee culture, Moxie Java has positioned itself as a practical and scalable franchise opportunity for entrepreneurs seeking reliable demand and operational simplicity.
Why Invest in This Franchise?
Moxie Java operates in one of the most resilient segments of franchising. Coffee is a daily routine for millions of Americans, creating repeat business and predictable sales.
Key reasons investors choose this brand include:
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Drive-thru-only model with lower real estate and labor costs
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Strong repeat-customer behavior and brand loyalty
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Simple, efficient operations suitable for owner-operators
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Consistent all-day demand, especially during morning and afternoon rush hours
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Scalable growth potential through multi-unit ownership
Background
Established Year: 2003
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Founders: Experienced coffee entrepreneurs from the Pacific Northwest
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Franchise Active Units: 30+ locations in the United States
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Industry Category: Coffee & Beverage Franchise
Moxie Java began as a single espresso stand built to serve customers quickly without sacrificing quality. As the concept gained popularity, it expanded into franchising with a focus on consistency, strong systems, and franchisee profitability. Over time, the brand refined its menu, training programs, and operational processes, allowing franchise partners to replicate success across different markets.
Today, Moxie Java maintains a solid footprint in the U.S. drive-thru coffee segment and continues to grow through qualified franchise operators.
Support Training
Moxie Java provides end-to-end support to ensure franchisees are prepared before opening and confident long after launch.
Pre-Launch Support
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Assistance with site selection and drive-thru layout planning
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Equipment specifications and supplier coordination
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Guidance on permits, signage, and pre-opening requirements
Training & Operations
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Barista training and beverage preparation standards
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Daily operations, inventory control, and cost management
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Speed-of-service systems and customer experience training
Marketing & Brand Support
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Local marketing strategies and launch campaigns
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Grand opening planning and promotional materials
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Seasonal menu rollouts and brand-level promotions
Ongoing Support
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Continued operational coaching and performance reviews
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Ongoing training updates and best-practice sharing
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Franchise network collaboration and support resources
Ideal Candidate
Moxie Java is best suited for entrepreneurs who enjoy hands-on ownership and customer interaction.
Ideal candidates typically include:
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Owner-operators or small multi-unit investors
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Individuals with management, retail, or food service experience
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Operators comfortable with early-morning operations
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Franchisees with sufficient capital and strong work ethic
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Investors targeting suburban, commuter, or high-traffic locations
Coffee experience is helpful but not required. Strong leadership, consistency, and customer focus are the most important traits.
Financial Detail
Figures are estimates and may vary by market and build-out.
| Financial Component | Estimated Range (USD) |
|---|---|
| Total Investment Required | $250,000 – $425,000 |
| Minimum Investment Required | ~$250,000 |
| Franchise Fee | $30,000 |
| Franchise Units | Single & Multi-Unit |
| Infrastructure / Build-Out | $120,000 – $200,000 |
| Equipment & Fixtures | $80,000 – $120,000 |
| Initial Marketing Budget | $5,000 – $10,000 |
| Working Capital | $25,000 – $50,000 |
| Royalty Fees | 6% of gross sales |
| Marketing Fund | 1% – 2% |
| Expected ROI | Competitive unit-level returns with proper execution |
| Break-Even Timeline | Approximately 18 – 30 months |
| Revenue Streams | Espresso drinks, blended beverages, teas, seasonal items |