Established
2013
Franchise Units
15
Minimum Investment
$1,000,000
Franchise Fee
$40,000
Total Investment Range
$2,200,000
Home Based
No
Description
The Mr Brews Taphouse franchise represents a powerful opportunity in the fast-growing craft beer and elevated casual dining segment in the United States. Built around a welcoming neighborhood atmosphere, an expansive rotating craft beer selection, and a craveable food menu, Mr Brews Taphouse has carved out a distinctive position between sports bars and upscale gastropubs.
Unlike traditional bars that rely solely on alcohol sales, Mr Brews Taphouse delivers a complete dining-and-drinking experience. The concept blends handcrafted burgers, wings, flatbreads, and comfort food favorites with a curated lineup of local, regional, and national craft beers—often 50+ taps per location. This balanced approach attracts a broad demographic, including families during the day, young professionals after work, and beer enthusiasts on weekends.
For franchise investors seeking a scalable, community-driven restaurant brand with strong unit economics and repeat customer appeal, Mr Brews Taphouse stands out as a compelling USA franchise opportunity.
Why Invest in Mr Brews Taphouse Franchise?
Investing in a Mr Brews Taphouse franchise offers multiple strategic advantages:
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Proven Craft Beer Demand: The U.S. craft beer market continues to thrive, and Mr Brews capitalizes on this trend with rotating taps and localized beer programs.
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Balanced Revenue Model: Alcohol sales are complemented by high-margin food items, reducing dependency on one revenue stream.
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Broad Customer Appeal: The casual, welcoming environment attracts families, groups, sports fans, and craft beer aficionados alike.
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Neighborhood-Centric Brand: Each location is designed to become a local gathering place, driving strong repeat business.
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Scalable Footprint: Flexible restaurant sizes and layouts allow franchisees to adapt to suburban, urban, and lifestyle center locations.
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Strong Unit-Level Performance: Efficient operations, bar-forward layouts, and streamlined menus support healthy margins.
Background
Brand Name: Mr Brews Taphouse
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Established Year: 2013
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Industry Category: Casual Dining / Craft Beer Restaurant
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Founders: Developed by experienced restaurant entrepreneurs with a focus on craft beer culture and neighborhood dining
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Franchise Active Units : 15+ locations across the United States
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Ownership: Privately held U.S.-based franchisor
Brand Journey & Company History
Mr Brews Taphouse was founded in Wisconsin with a clear mission: to create a relaxed, high-quality gathering place where guests could enjoy exceptional craft beer alongside satisfying, approachable food. The brand quickly gained traction by emphasizing local brewery partnerships, friendly service, and an unpretentious dining experience.
As the concept matured, franchising became a natural next step. The brand refined its menu, operating systems, and supply chain to support multi-unit growth while preserving the neighborhood feel that made it successful. Today, Mr Brews Taphouse continues to expand across the USA, targeting markets with strong demand for craft beer and casual dining experiences.
Support Training
Mr Brews Taphouse offers comprehensive end-to-end support designed to help franchisees launch and scale with confidence.
Pre-Launch Support
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Site selection guidance and market analysis
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Restaurant design, layout, and build-out specifications
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Vendor sourcing and equipment recommendations
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Licensing assistance, including alcohol compliance
Training & Operational Support
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In-depth initial training for owners and managers
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Kitchen operations, food preparation, and quality control systems
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Bar operations training, including beer program management
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POS systems, inventory control, and labor optimization
Marketing & Brand Support
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Grand opening marketing strategy and launch campaigns
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National branding assets and local store marketing playbooks
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Digital marketing guidance, social media frameworks, and promotions
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Loyalty programs and community engagement initiatives
Ongoing Support
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Dedicated franchise business consultants
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Regular operational reviews and performance benchmarking
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Menu innovation and seasonal promotions
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Continued training updates and leadership development resources
Ideal Candidate
The ideal Mr Brews Taphouse franchisee is passionate about hospitality, community engagement, and delivering great guest experiences.
Best-Suited Candidates Include:
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Multi-unit restaurant operators or first-time franchise investors
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Owner-operators with strong people-management skills
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Investors with a passion for food, beverage, and customer service
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Business owners seeking a semi-absentee or active management model
Key Traits & Capabilities
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Ability to meet investment and liquidity requirements
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Willingness to follow brand systems and operational standards
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Interest in building a local community hub
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Preference for suburban, lifestyle center, or high-traffic retail locations
Financial Detail
| Financial Category | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $1,000,000 – $2,200,000 |
| Minimum Liquid Capital | $400,000+ |
| Net Worth Requirement | $750,000+ (recommended) |
| Initial Franchise Fee | $40,000 |
| Restaurant Build-Out & Leasehold Improvements | $650,000 – $1,400,000 |
| Furniture, Fixtures & Equipment (FF&E) | $250,000 – $400,000 |
| Technology & POS Systems | $25,000 – $50,000 |
| Initial Inventory (Food & Beverage) | $30,000 – $60,000 |
| Pre-Opening & Launch Marketing | $15,000 – $30,000 |
| Training & Opening Support | Included |
| Working Capital (3–6 months) | $75,000 – $150,000 |
| Royalty Fee | 5% of Gross Sales |
| National / Brand Marketing Fund | 2% of Gross Sales |
| Local Advertising Requirement | As determined by market |
| Estimated Break-Even Period | 24 – 36 months |
| Primary Revenue Streams | Craft beer sales, food sales, dine-in, takeout, private events |
| Franchise Term | 10 years (renewable) |
| Multi-Unit Development Options | Available |