Established
1999
Franchise Units
85
Minimum Investment
$200,000
Franchise Fee
$39,500
Total Investment Range
$350,000
Home Based
No
Description
Roosters Men’s Grooming Center is a premium men’s grooming franchise that blends classic barbershop traditions with a modern, upscale environment. Designed specifically for men who value consistency, comfort, and professional service, Roosters has established a strong niche within the rapidly growing men’s personal care industry. Each location delivers a refined yet relaxed experience, featuring traditional barber aesthetics combined with contemporary service standards.
The brand appeals to professionals, executives, and everyday customers who want dependable grooming services in a comfortable setting. Roosters positions itself as neither discount nor luxury-only, striking an ideal balance that supports repeat visits and long-term customer loyalty. Its service-focused business model, unaffected by e-commerce disruption, makes it a compelling opportunity for franchise investors looking for stability and scalability in the U.S. market.
Why Invest in This Franchise?
Roosters Men’s Grooming Center operates in a recession-resistant industry driven by habitual consumer behavior. Men’s grooming services are recurring by nature, producing predictable cash flow and strong customer lifetime value.
Key investment highlights include:
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Premium brand positioning in men’s grooming
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High-frequency repeat customers
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Service-based revenue with minimal inventory
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Scalable model suitable for multi-unit ownership
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Strong national brand presence
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Growing demand for professional men’s grooming services
Background
Established Year: 1999
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Founders: Phil and Rhonda Allen
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Industry Category: Men’s Grooming and Personal Care
Franchise Active Units – USA : 85
Roosters Men’s Grooming Center was founded to modernize the traditional barbershop while preserving its core values of craftsmanship, service, and consistency. The original concept resonated quickly with customers seeking a dependable and comfortable grooming experience, leading to steady expansion.
Support Training
Roosters offers comprehensive support throughout the franchise lifecycle, ensuring franchisees are well-equipped before and after launch.
Pre-Launch Support
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Site selection assistance and territory evaluation
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Lease guidance and build-out coordination
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Salon layout, design standards, and vendor support
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Pre-opening marketing and launch planning
Training & Education
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Initial franchise training covering operations, finance, staffing, and customer service
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Hands-on salon operations training
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Stylist recruitment, onboarding, and retention strategies
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Brand culture and service experience standards
Ongoing Support
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Standard operating procedures and systems updates
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Scheduling, POS, and reporting tools
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Field support visits and performance coaching
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Ongoing marketing guidance and promotional support
This structured support system allows franchisees to focus on growth while maintaining brand consistency.
Ideal Candidate
Roosters is well-suited for motivated entrepreneurs and investors who value systems, customer experience, and team leadership. Prior grooming or salon experience is not required.
Ideal franchisees typically possess:
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Strong leadership and people-management skills
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Business ownership or management experience
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Passion for customer service excellence
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Financial capacity to meet investment requirements
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Interest in a service-based, recurring-revenue business
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Ability to follow a proven franchise model
Both owner-operators and semi-absentee investors can succeed with this franchise.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $39,500 |
| Total Investment Required | $200,000 – $350,000 |
| Minimum Liquid Capital | $75,000 – $100,000 (approx.) |
| Infrastructure & Build-Out Cost | $120,000 – $200,000 |
| Furniture, Fixtures & Equipment (FF&E) | Included in build-out |
| Technology, POS & Systems | $5,000 – $10,000 |
| Initial Inventory & Supplies | $3,000 – $6,000 |
| Grand Opening Marketing Budget | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $25,000 – $40,000 |
| Royalty Fee | ~6% of gross sales |
| Brand Marketing Fee | ~2% of gross sales |
| Lease & Utility Deposits | Market dependent |
| Estimated Break-Even Period | 18 – 30 months |
| Expected ROI Potential | Strong, driven by repeat clientele |