1988
1200
$100,000
$30,000
$523,850
No
Auntie Anne’s is a globally recognized soft pretzel franchise that has become synonymous with fresh, hand-rolled pretzels served hot and delicious. Known for its irresistible aroma and high-quality snacks, Auntie Anne’s offers franchisees a unique opportunity in the quick-service snack segment. With strong brand equity and loyal customer following, this franchise thrives in high-traffic venues like malls, airports, universities, and travel plazas.
Founded in 1988 by Anne Beiler in Pennsylvania, Auntie Anne’s began as a market stand at a local farmer’s market and has since grown into one of the most beloved pretzel chains worldwide. The brand became part of Focus Brands Inc., joining other powerhouse names in the food industry. With decades of proven success and innovation in snack-focused retail, Auntie Anne’s continues to expand its footprint through a well-supported franchising model.
Auntie Anne’s offers comprehensive franchise support including:
Initial Training: Up to 10 days of hands-on training at the company’s training facility.
On-Site Support: Opening support with operational setup and staff training.
Marketing Assistance: National advertising and local marketing guidance.
Ongoing Operational Support: Access to field consultants, webinars, and continued learning resources.
Real Estate & Design: Assistance with site selection, lease negotiation, and store design.
Auntie Anne’s is looking for franchisees who:
Have strong leadership and people management skills.
Possess a passion for guest service and food quality.
Are financially qualified with sufficient liquid capital and net worth.
Are interested in owning multiple locations or building long-term assets.
Retail or foodservice experience is a plus but not mandatory.
Franchise Fee: $30,000
Total Investment Range: $146,050 – $523,850
Minimum Liquid Capital Required: $100,000
Net Worth Requirement: $300,000
Ongoing Royalty Fee: 7% of gross sales
Ad Fund Fee: 1% of gross sales
Franchise Units (USA): Over 1,200 locations nationwide
Established Year: 1988
