Established
2013
Franchise Units
100
Minimum Investment
$500,000
Franchise Fee
$40,000
Total Investment Range
$800,000
Home Based
No
Description
My Eyelab is a modern, fast-growing optical retail and eye-care franchise designed to meet the evolving needs of value-driven consumers across the United States. Built around a clear promise—quality eye care, affordable pricing, and a fast, convenient customer experience—the brand has positioned itself as a strong alternative to traditional optical chains and independent providers.
Each location delivers on-site eye exams, prescription eyewear, contact lenses, and optical accessories in a streamlined retail environment. The model prioritizes efficiency, transparent pricing, and accessibility, appealing to families, working professionals, and seniors alike. By simplifying the buying journey and reducing overhead, My Eyelab attracts high transaction volume while maintaining consistent service standards.
With standardized systems, repeat customer demand, and a healthcare-adjacent retail focus, My Eyelab offers franchisees a resilient business model with long-term growth potential in a sector that remains essential regardless of economic conditions.
Why Invest in This Franchise?
Recession-Resistant Demand
Vision care is a recurring necessity. Customers require routine exams and eyewear replacements, supporting steady traffic and repeat revenue.
Retail + Healthcare Advantage
The concept blends professional eye care with retail efficiency, creating multiple income streams from a single location.
Value-Focused Market Position
Clear pricing and fast service resonate with cost-conscious consumers, driving strong customer loyalty.
Operational Simplicity
No prior medical background is required. Systems, training, and standardized processes allow owners to focus on management and growth.
Growing U.S. Footprint
The brand continues to expand across high-traffic retail markets nationwide, benefiting from increasing consumer awareness.
Background
Established Year: 2013
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Founders: Experienced optical and healthcare retail entrepreneurs
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Franchise Active Units: 100+ locations in the United States
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Industry Category: Optical Retail & Vision Care
Brand Journey & History
My Eyelab was created to modernize the eye-care experience by removing complexity, long wait times, and inflated pricing. Early success validated the model, leading to refined systems, technology-driven scheduling, and a scalable franchise structure.
Ownership & Market Presence
The brand operates through a franchise-led expansion strategy, with locations commonly found in suburban and urban retail centers, strip malls, and lifestyle developments across the USA.
Support Training
Pre-Launch Support
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Market and site selection guidance
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Lease and space-planning assistance
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Store design standards and build-out coordination
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Equipment sourcing and vendor relationships
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Regulatory and compliance guidance for optical retail
Training & Operations
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Comprehensive initial training covering operations, staffing, and customer experience
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Product education and inventory management systems
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POS, reporting, and scheduling systems onboarding
Marketing Support
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Brand-approved marketing assets
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Local grand-opening campaigns
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Digital marketing guidance and promotional strategies
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National brand awareness initiatives
Ongoing Support
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Dedicated franchise business consultants
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Performance tracking and benchmarking
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Continuous operational updates and best-practice sharing
Ideal Candidate
This opportunity is well-suited for owner-operators and semi-absentee investors.
Best Fit Includes:
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Strong business or retail management skills
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Experience leading teams and delivering customer service
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No optical or medical background required
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Commitment to brand standards and community engagement
Location Preference:
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High-traffic urban or suburban U.S. markets
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Retail corridors with family and professional demographics
Financial Detail
| Investment Component | Estimated Amount (USD) |
|---|---|
| Total Initial Investment | $500,000 – $800,000 |
| Minimum Liquid Capital | $200,000+ |
| Franchise Fee | ~$40,000 |
| Build-Out & Infrastructure | $250,000 – $400,000 |
| Equipment & Inventory | $120,000 – $180,000 |
| Initial Marketing Budget | $15,000 – $25,000 |
| Working Capital | $40,000 – $60,000 |
| Royalty Fee | ~6% of gross sales |
| Brand Marketing Fund | ~2% of gross sales |