Established
2010
Franchise Units
15
Minimum Investment
$150,000
Franchise Fee
$35,000
Total Investment Range
$300,000
Home Based
No
Description
My House Fitness is a modern boutique fitness franchise designed for today’s results-driven consumers who want personalized training, strong community support, and a welcoming, non-intimidating gym environment. Built around small-group personal training and functional fitness, the concept successfully bridges the gap between large commercial gyms and expensive one-on-one personal training studios.
Unlike overcrowded gyms where members are often left on their own, My House Fitness focuses on coach-led sessions, structured programming, and measurable progress. Every member benefits from professional guidance, accountability, and a supportive atmosphere that encourages long-term commitment. This approach leads to higher retention rates, stronger word-of-mouth referrals, and predictable recurring revenue for franchise owners.
From an investment standpoint, My House Fitness offers a scalable and efficient business model. Studios typically operate in smaller footprints, reducing real estate and build-out costs while maintaining premium pricing. The brand positions itself as a neighborhood fitness destination, appealing to busy professionals, families, and fitness beginners who want real results without the pressure of traditional gyms.
With the continued growth of boutique fitness and personalized wellness services across the United States, My House Fitness is well positioned as a sustainable, community-driven franchise opportunity in the health and fitness industry.
Why Invest in This Franchise?
-
Strong Market Demand
Boutique fitness and personal training continue to grow as consumers prioritize results, coaching, and accountability. -
Lower Overhead Model
Smaller studio sizes help control rent, staffing, and operational expenses. -
Recurring Monthly Revenue
Memberships and training packages create stable and predictable cash flow. -
Community-Centered Concept
High engagement and retention driven by personal relationships and transformation results. -
Scalable Ownership Model
Suitable for owner-operators and semi-absentee investors with the right management team. -
Results-Focused Programming
Emphasis on coaching quality and measurable outcomes rather than equipment-heavy gyms.
Background
Brand Name: My House Fitness
-
Industry Category: Boutique Fitness / Personal Training / Health & Wellness
-
Established Year: 2010s
-
Franchise Expansion Began: Mid-to-late 2010s
-
Founders: Fitness professionals with extensive experience in coaching, training, and studio operations
-
Franchise Active Units: 15+ locations (combined corporate and franchised)
Brand Journey & Company History
My House Fitness was founded to address a common issue in the fitness industry—members joining gyms but failing to see meaningful results. The founders created a model centered on accountability, expert coaching, and community engagement. Early studios quickly demonstrated strong member retention and consistent revenue, leading to the development of a franchise system.
Today, the brand continues to grow across the United States, targeting neighborhoods where community-focused, boutique fitness concepts perform best.
Market Presence
My House Fitness operates in multiple U.S. markets, primarily in suburban and mixed-use residential areas. The brand competes in the fast-growing boutique fitness segment, appealing to a broad demographic that includes beginners, busy professionals, and individuals seeking structured training.
Support Training
My House Fitness offers comprehensive franchise support to ensure consistent brand standards and long-term success.
Pre-Launch Support
-
Site selection and demographic analysis
-
Lease review and studio layout guidance
-
Equipment sourcing and vendor coordination
-
Pre-opening marketing and launch planning
Initial Training
-
Franchise onboarding and systems training
-
Studio operations and daily management
-
Sales strategies and membership conversion
-
Coach recruitment, onboarding, and performance standards
-
Programming methodology and class delivery
Ongoing Operational Support
-
Regular business coaching and performance reviews
-
Staffing optimization and scheduling support
-
Member retention and revenue growth strategies
-
Access to proven operational systems and best practices
Marketing & Education
-
National and local marketing playbooks
-
Digital marketing guidance and promotional templates
-
Ongoing education for owners and coaches
-
Workshops, conferences, and peer networking opportunities
Ideal Candidate
My House Fitness is ideal for entrepreneurs who are passionate about people, performance, and community building.
Best Suited For:
-
Owner-operators or semi-absentee investors
-
Fitness enthusiasts or former athletes
-
Professionals seeking a purpose-driven business
-
Multi-unit owners expanding into the wellness sector
Key Characteristics:
-
Strong leadership and team management skills
-
Interest in health, wellness, and personal development
-
Sales-oriented mindset with a service-first approach
-
Willingness to follow established systems and processes
Investment & Location Preferences:
-
Ability to meet mid-range fitness investment requirements
-
Interest in suburban or high-density residential markets
-
Willingness to be hands-on during launch and early growth
No prior fitness experience is required, as full training and ongoing support are provided.
Financial Detail
| Financial Component | Estimated Amount (USD) |
|---|---|
| Franchise Fee | $35,000 – $50,000 |
| Total Initial Investment | $150,000 – $300,000 |
| Minimum Investment Required | $150,000 |
| Minimum Liquid Capital | $75,000 – $125,000 |
| Leasehold Improvements & Build-Out | $60,000 – $120,000 |
| Fitness Equipment & Technology | $30,000 – $60,000 |
| Pre-Opening Marketing Budget | $5,000 – $15,000 |
| Initial Working Capital | $20,000 – $40,000 |
| Royalty Fee | ~6% of Gross Revenue |
| National / Brand Marketing Fee | ~2% of Gross Revenue |
| Estimated Break-Even Timeline | 12 – 24 Months |
| Expected ROI | Industry-competitive (unit-level performance dependent) |
| Primary Revenue Streams | Memberships, Small-Group Training, Semi-Private Training, Private Coaching, Challenges, Retail |