Established
2012
Franchise Units
60
Minimum Investment
$7,500,000
Franchise Fee
$45,000
Total Investment Range
$10,000,000
Home Based
No
Description
My Place Hotels represents one of the most compelling extended-stay hotel franchise opportunities in the United States. Built around the idea that modern travelers want consistency, comfort, and value without unnecessary frills, My Place Hotels has carved out a strong position in the midscale extended-stay segment.
The brand focuses on smart design, efficient construction, and guest-centric amenities that appeal to business travelers, relocating professionals, families, and long-term guests. Each hotel is purpose-built with in-room kitchens, flexible layouts, and a simplified service model that keeps operating costs under control while delivering a dependable guest experience.
From a franchise investment perspective, My Place Hotels stands out for its scalable prototype, predictable demand drivers, and disciplined approach to growth. The brand’s footprint continues to expand across secondary and tertiary U.S. markets where extended-stay demand remains strong and competition is less saturated. For investors seeking a hospitality franchise with long-term relevance, durable cash flow potential, and a proven operating model, My Place Hotels offers a strategic path into hotel ownership.
Why Invest in My Place Hotels Franchise?
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Strong Extended-Stay Demand
Extended-stay hotels benefit from longer average lengths of stay, reduced turnover costs, and more stable occupancy compared to traditional transient hotels. -
Efficient, Purpose-Built Design
My Place Hotels uses a standardized prototype that reduces construction complexity and improves operational efficiency. -
Midscale Price Positioning
Appeals to cost-conscious travelers while maintaining healthy ADRs in underserved markets. -
Lower Operating Complexity
Limited food and beverage, streamlined staffing, and simplified housekeeping requirements support stronger margins. -
Scalable Growth Model
Designed for single-unit owners as well as multi-property developers building regional portfolios. -
Brand Consistency & Recognition
Guests know what to expect at every location, driving repeat stays and brand loyalty.
Background
Established Year: 2012
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Industry Category: Hospitality | Extended-Stay Hotels
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Founders: Leadership team with deep backgrounds in hotel development, franchising, and operations
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Ownership: Privately held hotel franchising company
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Franchise Active Units: 60+ operating hotels across the United States, with a growing development pipeline
Brand Journey & Company History
My Place Hotels was founded with a clear mission: to create an extended-stay hotel brand that balances guest comfort with operational discipline. Rather than chasing luxury trends or high-cost amenities, the company focused on what long-term travelers actually value—space, functionality, cleanliness, and affordability.
From its earliest locations, the brand emphasized purpose-built construction rather than conversions, ensuring consistency in room layout, back-of-house efficiency, and guest experience. This disciplined approach has allowed My Place Hotels to expand steadily across multiple U.S. states, particularly in markets supported by healthcare, energy, manufacturing, military, and regional business travel.
Support Training
My Place Hotels delivers comprehensive, hands-on support throughout the entire franchise lifecycle.
Pre-Launch & Development Support
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Site selection guidance and market feasibility insights
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Prototype design standards and construction support
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Vendor sourcing and purchasing programs
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Pre-opening planning and milestone management
Training & Operational Support
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Initial franchisee and management training programs
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Front-desk, housekeeping, and maintenance systems training
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Property management system (PMS) onboarding
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Revenue management and rate optimization guidance
Marketing & Brand Support
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National brand positioning and digital marketing strategies
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Central reservations system and online booking support
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Loyalty and repeat-guest initiatives
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Local marketing playbooks tailored to extended-stay demand
Ongoing Support
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Dedicated franchise support team
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Operational audits and performance benchmarking
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Continuous training updates and best-practice sharing
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Expansion and multi-unit growth guidance for experienced owners
Ideal Candidate
The My Place Hotels franchise is best suited for investors and developers with a long-term ownership mindset.
Ideal candidates typically include:
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Hotel developers and hospitality investors
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Multi-unit franchise operators seeking portfolio diversification
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Real estate investors entering the hospitality sector
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Owner-operators with access to development capital
Key characteristics:
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Strong financial capacity and access to lending
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Understanding of real estate development timelines
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Commitment to brand standards and guest experience
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Interest in secondary and growth markets across the U.S.
Location Preferences:
My Place Hotels performs particularly well in secondary and tertiary markets with steady corporate, medical, military, or infrastructure-driven demand rather than seasonal tourism dependency.
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Franchise Model | Extended-Stay Midscale Hotel |
| Total Investment Required | USD $7.5 million – $10 million |
| Minimum Investment Required | Approx. USD $7.5 million |
| Franchise Fee | USD $45,000 – $60,000 |
| Number of Franchise Units | 60+ operating units (USA) |
| Infrastructure & Construction Cost | Largest portion of total investment (land, building, FF&E) |
| Pre-Opening Expenses | Included (training, systems setup, opening support) |
| Initial Marketing Budget | Included in total investment |
| Working Capital | Included (typically 3–6 months of operating expenses) |
| Royalty Fee | Approx. 5% of gross room revenue |
| Brand / Marketing Fund Contribution | Approx. 2% of gross revenue |
| Expected ROI | Market-dependent; extended-stay model supports stable long-term returns |
| Estimated Break-Even Period | 3 – 5 years (varies by location & financing) |
| Primary Revenue Streams | Room revenue, long-term stays, corporate & project housing |
| Ideal Markets | Secondary & tertiary U.S. markets with steady business demand |