Established
1987
Franchise Units
60
Minimum Investment
$80,000
Franchise Fee
$30,000
Total Investment Range
$120,000
Home Based
No
Description
NaturaLawn of America is a nationally recognized lawn care franchise built on science-based turf management and environmentally responsible practices. With decades of experience in the U.S. lawn care industry, the brand has earned a strong reputation for delivering healthier lawns while reducing dependence on harsh chemicals. Its approach resonates with today’s homeowners and commercial property managers who want effective, long-lasting results without compromising safety for families, pets, or the environment.
Operating within the essential home services sector, NaturaLawn of America offers a recurring, service-driven business model supported by proprietary treatment programs, proven operating systems, and strong brand credibility. Franchise owners benefit from repeat seasonal revenue, defined territories, and a growing consumer shift toward eco-conscious lawn care solutions. As sustainability continues to influence purchasing decisions across the United States, this franchise remains well-positioned for steady, long-term growth.
Why Invest in This Franchise?
NaturaLawn of America offers a compelling opportunity for entrepreneurs seeking a scalable, service-based business with consistent demand.
Key reasons to invest include
A recurring revenue model driven by annual lawn care programs
Strong and growing demand for eco-friendly and pet-safe services
Lower overhead compared to retail or food franchises
No need for expensive storefronts or prime real estate
Territory-based operations that support focused local market growth
A well-established brand with decades of operational refinement
Background
Established Year: 1987
NaturaLawn of America was founded in 1987 with the objective of improving lawn health while minimizing environmental impact. At a time when chemical-intensive lawn treatments dominated the industry, the company introduced alternative programs centered on balanced fertilization, responsible weed control, and soil health management.
Founders:
Founded by turf management professionals committed to sustainable lawn care practices
Brand Journey and Company History:
The company began as a regional lawn service provider and gradually expanded by refining its treatment systems and franchising its proven business model. Over the years, NaturaLawn invested in research, technician training, and proprietary product development, enabling consistent results across diverse climates and soil conditions throughout the United States.
Ownership and Market Presence:
Today, NaturaLawn of America operates through a network of franchised territories across multiple U.S. states, serving residential neighborhoods, homeowners’ associations, and commercial properties.
Franchise Active Units:
Approximately 60+ active franchised territories across the United States
Industry Category:
Home Services Franchise | Lawn Care and Turf Management
Support Training
NaturaLawn of America delivers comprehensive training and ongoing support designed to help franchisees launch efficiently and grow with confidence.
Pre-Launch Support:
Territory evaluation and local market analysis
Guidance on business setup, licensing, and insurance requirements
Structured launch planning and operational readiness
Initial Training:
In-depth education on lawn science, soil analysis, and treatment applications
Hands-on training covering service delivery, safety protocols, and quality standards
Operational training focused on scheduling, route management, and customer service
Operational Support:
Access to established operating systems and standardized procedures
Ongoing technical guidance for turf conditions and treatment challenges
Support with staffing, service expansion, and efficiency improvements
Marketing & Sales Support:
Brand-aligned marketing materials and positioning
Local marketing strategies for residential and commercial lead generation
Sales training focused on recurring service programs and long-term retention
Ongoing Support:
Continuous education on new treatments and industry best practices
Business coaching, performance benchmarking, and peer collaboration
Ideal Candidate
The ideal NaturaLawn of America franchisee is business-oriented, customer-focused, and motivated to build a recurring-revenue service operation. Prior lawn care experience is not required, as comprehensive training is provided.
This opportunity is well-suited for
Entrepreneurs seeking a service-based, territory-driven business
Professionals with backgrounds in sales, operations, or home services
Owner-operators or semi-absentee investors with management capability
Individuals who value environmentally responsible business practices
Investment Capability and Location Preference:
Franchisees should have sufficient capital to cover startup costs, initial operating expenses, and early marketing efforts. Suburban and metropolitan markets with strong residential density, HOAs, and commercial properties offer ideal growth potential.
Financial Detail
| Financial Component | Estimated Details |
|---|---|
| Total Initial Investment | USD $80,000 – $120,000 |
| Minimum Liquid Capital Required | USD $50,000 – $75,000 |
| Franchise Fee | Approx. USD $30,000 |
| Franchise Model | Territory-based lawn care service franchise |
| Initial Equipment & Vehicle Costs | Service vehicle, lawn care equipment, application systems, tools, safety gear |
| Infrastructure Costs | Home-based office setup, storage, equipment maintenance |
| Initial Marketing Budget | Local launch advertising and customer acquisition campaigns |
| Working Capital Requirement | 3–6 months recommended (payroll, fuel, supplies, marketing) |
| Royalty Fees | Ongoing royalty based on a percentage of gross revenue |
| Advertising / Marketing Fees | Contribution toward system-wide branding and marketing |
| Technology & Systems Costs | Access to operational systems, training resources, and support tools |
| Estimated Break-Even Period | 12 – 24 months |
| Expected ROI | Market and performance dependent; driven by recurring contracts |
| Primary Revenue Streams | Residential lawn programs, commercial lawn maintenance, seasonal treatments, soil and turf services |