1938
200
₹ 20,00,000
₹ 5,00,000
₹ 30,00,000
No
The Nescafé franchise in India is more than just a coffee shop – it’s a globally trusted beverage experience backed by Nestlé’s unmatched reputation. Known for its quality, taste consistency, and brand recall, Nescafé has adapted its offerings to suit India’s evolving coffee culture.
The franchise model primarily focuses on compact coffee kiosks, premium cafés, and mobile vending solutions, making it flexible and scalable for different locations. The brand’s strong positioning allows it to compete directly with both international giants like Starbucks and Café Coffee Day as well as local premium cafés.
From classic cappuccinos and lattes to chilled frappés, cold coffees, and on-the-go snacks, Nescafé kiosks cater to India’s growing young, urban, and working population who demand affordable luxury and quick service.
Unmatched Brand Trust – Nescafé is the most recognized instant coffee brand in India with decades of consumer loyalty.
High Market Demand – Coffee consumption in India is growing at over 8% annually, driven by urbanization, rising incomes, and changing lifestyles.
Scalable Formats – From small kiosks to larger café spaces, the franchise adapts to different budgets and locations.
Strong Consumer Trends – The rise of “work-from-café” culture and grab-and-go beverages boosts daily sales potential.
Low Operational Complexity – Standardized processes, centralized sourcing, and Nestlé’s supply chain ensure smooth operations.
Profitability – Many Nescafé franchise owners report ROI within 12–18 months, thanks to low overheads and high sales volume.
Marketing Power – Nationwide and global marketing campaigns strengthen brand visibility and footfall
Established Year & Founders
Nescafé was officially launched on April 1, 1938 in Switzerland by Nestlé S.A., the world’s largest food and beverage company. The concept was developed under the leadership of Max Morgenthaler, a Nestlé scientist, who aimed to create a convenient coffee beverage without compromising on taste and aroma.
Brand Journey & History
Nescafé’s journey began during the Great Depression when Nestlé sought a way to help Brazilian coffee growers preserve unsold coffee beans. Over the decades, Nescafé evolved from being the world’s first instant coffee brand to a global coffee icon. Post-World War II, it became a household name across Europe, America, and Asia. Today, it is sold in over 180 countries with billions of cups consumed daily.
Ownership & Presence in India
In India, Nescafé is a flagship brand under Nestlé India Limited, a subsidiary of Nestlé S.A. The brand entered the Indian market decades ago and quickly became the most recognized instant coffee brand in the country. Under its “ONE Nestlé Experience” initiative, the company has been expanding Nescafé kiosks, cafés, and vending solutions in high-footfall areas such as corporate offices, educational campuses, metro stations, malls, hospitals, and airports.
Industry Category
Nescafé operates in the Food & Beverage – Coffee Franchise & Café Chain category, catering to the rapidly growing Quick Service Restaurant (QSR)
segment and premium café market.
Nescafé offers comprehensive franchise support at every stage:
Pre-Launch Support
Assistance with location scouting and finalization.
Guidance on layout, interiors, and kiosk/café setup.
Help with licenses and statutory compliance.
Operational Support
Detailed Standard Operating Procedures (SOPs).
Staff recruitment assistance and complete barista training.
Menu management and product supply via Nestlé’s network.
Marketing Support
National advertising campaigns.
Local area marketing plans.
Digital marketing integration and seasonal promotions.
Ongoing Support
Regular operational audits.
Continuous skill development programs.
Updates on new menu items, technology, and customer engagement strategies.
Nescafé is looking for partners who are:
Passionate about the food & beverage industry
Interested in running a low-investment, high-return café business
Have good business acumen and customer service orientation
Capable of handling daily operations with attention to hygiene and quality
Preferably have experience in hospitality, QSR, or retail (not mandatory)
| Particulars | Estimated Cost (INR) |
|---|---|
| Franchise Fee | ₹5–10 lakhs |
| Setup & Infrastructure | ₹10–15 lakhs |
| Total Investment | ₹20–30 lakhs |
| Space Requirement | 100–300 sq. ft. (kiosk) / 500–750 sq. ft. (café) |
| Marketing Budget | ₹1–2 lakhs annually |
| Working Capital | ₹1–3 lakhs |
| Royalty / Revenue Share | 35% to brand, 65% to franchisee |
| Expected ROI | 12–18 months |
| Break-even Time | 1–1.5 years |
| Revenue Streams | Coffee beverages, snacks, cold drinks, packaged products, delivery orders |
Explore top franchise opportunities in Canada & the U.S.
Your Expert
Franchise Voice
US & Canada, Consulting Team
