Established
2017
Franchise Units
15
Minimum Investment
$180,000
Franchise Fee
$30,000
Total Investment Range
$350,000
Home Based
No
Description
NoBaked Cookie Dough is a modern dessert franchise built around one irresistible idea—safe-to-eat, gourmet cookie dough made fresh and served in a fun, retail-forward environment. As consumer demand continues to surge for experiential desserts, NoBaked Cookie Dough has positioned itself as a standout concept that blends indulgence, innovation, and strong visual appeal.
The brand specializes in egg-free, heat-treated flour cookie dough, offered in a wide range of rotating flavors, toppings, and mix-ins. From classic chocolate chip to seasonal and limited-edition creations, NoBaked delivers a crave-worthy product that resonates with kids, teens, families, and dessert-loving adults alike. The concept is highly Instagrammable, operationally streamlined, and adaptable across malls, lifestyle centers, college towns, and high-traffic urban locations.
In the competitive U.S. dessert franchise landscape, NoBaked Cookie Dough occupies a sweet spot between novelty and scalability. With simple food prep, minimal kitchen requirements, and a strong brand personality, the franchise appeals to both first-time business owners and experienced multi-unit operators seeking a differentiated dessert concept with broad demographic appeal.
Why Invest in This Franchise?
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High-Demand Dessert Category – Edible cookie dough continues to grow as a mainstream dessert trend in the U.S., driven by experiential dining and social media exposure.
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Simple, Streamlined Operations – No baking, no fryers, and limited equipment reduce complexity and labor challenges.
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Strong Margins – Low food costs combined with premium pricing support attractive unit-level economics.
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Broad Customer Appeal – Popular with families, students, tourists, and late-night dessert seekers.
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Flexible Store Formats – Works well in inline retail, kiosks, food halls, and mall locations.
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Brand-Driven Experience – A fun, colorful identity that encourages repeat visits and viral marketing.
Background
Established Year: 2017
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Founders: Industry entrepreneurs with backgrounds in food service, branding, and retail operations
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Industry Category: Dessert Franchise / Specialty Sweets
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Ownership Model: Franchised retail dessert concept
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Market Presence: 15+ locations operating across the USA
NoBaked Cookie Dough was founded with a simple mission: make cookie dough safe, indulgent, and accessible as a standalone dessert experience. What began as a single-location concept quickly gained traction due to its unique product offering and strong consumer response. The brand refined its recipes, perfected its operating systems, and expanded into a scalable franchise model designed for growth across the United States.
Over time, NoBaked has evolved into a recognizable name within the specialty dessert space, known for quality ingredients, consistent flavor profiles, and a guest experience that blends nostalgia with modern dessert culture. The company continues to innovate through new flavors, seasonal offerings, and merchandising strategies that keep the brand fresh and relevant.
Support Training
NoBaked Cookie Dough offers a comprehensive franchise support system designed to guide franchisees from onboarding through long-term operations:
Pre-Launch Support
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Site selection guidance and demographic analysis
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Store layout, design standards, and build-out assistance
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Vendor sourcing and supply chain coordination
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Pre-opening marketing and local launch strategy
Training & Operations
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Hands-on operational training covering food prep, inventory control, and daily workflows
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POS system setup and reporting guidance
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Food safety, quality control, and brand compliance standards
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Staffing models, scheduling, and labor optimization
Marketing & Brand Support
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National branding assets and creative guidelines
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Digital marketing playbooks for social media, promotions, and community engagement
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Seasonal campaigns, limited-time offers, and product rollouts
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Ongoing marketing consultation and performance tracking
Ongoing Support
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Dedicated franchise support team
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Continuous operational updates and best-practice sharing
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New product development and menu innovation
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Peer network access and system-wide collaboration
Ideal Candidate
The NoBaked Cookie Dough franchise is well-suited for individuals and groups who are:
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Hands-on entrepreneurs eager to operate a customer-facing business
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Multi-unit operators looking to diversify into a fast-growing dessert category
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Retail or foodservice professionals with experience in hospitality or specialty retail
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Community-focused owners who enjoy local marketing and brand building
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Capital-ready investors seeking a manageable investment with scalable growth potential
While prior food experience is helpful, it is not mandatory. More important are leadership ability, attention to detail, and a passion for delivering memorable customer experiences. Ideal locations include high-foot-traffic areas such as malls, downtown corridors, college markets, and mixed-use developments.
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $180,000 – $350,000 |
| Minimum Investment Required | ~$180,000 |
| Franchise Fee | $30,000 |
| Leasehold Improvements / Build-Out | $80,000 – $160,000 |
| Equipment & Fixtures | $40,000 – $70,000 |
| Initial Inventory & Supplies | $8,000 – $15,000 |
| Technology & POS Setup | $3,000 – $6,000 |
| Initial Marketing / Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fund | ~2% of Gross Sales |
| Estimated Break-Even Period | 12 – 24 Months |
| Expected ROI (Unit Level) | Competitive / Above Average |
| Primary Revenue Streams | In-store sales, toppings, catering, events, merchandise |
Figures are estimates for the U.S. market and may vary based on location, store format, and market conditions.