Established
2003
Franchise Units
150
Minimum Investment
$140,000
Franchise Fee
$25,000
Total Investment Range
$280,000
Home Based
No
Description
The Nutrishop franchise represents a proven and scalable opportunity in the rapidly growing health, fitness, and sports nutrition industry. Known nationwide for its personalized approach to supplementation, Nutrishop has built a strong reputation by combining premium-quality products with one-on-one wellness guidance. Unlike generic supplement retailers or online-only sellers, Nutrishop focuses on education, trust, and long-term customer relationships—key drivers of repeat business and sustainable store performance.
Positioned at the intersection of fitness, wellness, and preventive health, Nutrishop serves a broad customer base that includes athletes, bodybuilders, fitness enthusiasts, and everyday consumers seeking support for weight management, energy, recovery, and overall health. Each store operates as a neighborhood wellness destination, supported by strong brand recognition, exclusive product lines, and a franchise system designed for both owner-operators and semi-absentee investors.
As health-conscious consumer behavior continues to accelerate across the United States, demand for expert-guided nutrition and specialty supplements remains strong. Nutrishop offers franchise owners the opportunity to enter a resilient, high-margin retail segment with an established brand and a refined operating model.
Why Invest in This Franchise?
Investing in a Nutrishop franchise provides access to a business model that combines retail simplicity with high customer engagement and recurring revenue potential.
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Operates within the fast-growing sports nutrition and wellness sector
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Personalized consultation model differentiates stores from mass retailers and e-commerce competitors
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Strong portfolio of exclusive and private-label products supports healthy margins
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Repeat-purchase behavior driven by ongoing supplementation needs
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Compact store footprint helps control real estate and staffing costs
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Proven scalability for multi-unit ownership in strong territories
Background
Established Year:
Nutrishop was founded in 2003, during the early expansion of the sports nutrition and supplement retail industry in the United States.
Founders:
The brand was established by Derek Barton and Rodney Garza, entrepreneurs with strong roots in fitness, bodybuilding, and nutritional supplementation. Their vision was to create a retail concept that went beyond selling products by educating customers and delivering personalized nutrition solutions.
Brand Journey & Company History:
Nutrishop began as a single specialty nutrition store focused on helping customers achieve real fitness and wellness results through guided supplementation. At a time when most supplement retailers emphasized volume sales, Nutrishop differentiated itself with a consultation-driven model, placing education, product knowledge, and customer trust at the center of the experience.
As consumer awareness around health, performance, and preventive wellness grew, the brand refined its product offerings to include high-quality, science-backed formulations, including exclusive and private-label products. This approach allowed Nutrishop to maintain strong margins while building long-term customer loyalty. The success of the early stores led to the development of a franchise system designed to replicate the brand’s personalized retail experience across multiple markets.
Franchise Expansion & Ownership Model:
Nutrishop expanded nationally through franchising, enabling entrepreneurs to operate under a recognized brand with proven systems. The franchise model emphasizes consistency in store design, product assortment, and customer engagement while allowing owners to build strong local relationships within their communities.
Franchise Active Units:
Nutrishop currently operates approximately 150+ active franchise locations across the United States, with stores concentrated in health-conscious and fitness-oriented markets.
Market Presence in the USA:
Nutrishop locations are commonly found in high-traffic retail centers, near gyms and fitness studios, residential neighborhoods, and lifestyle shopping corridors. The brand has built a strong reputation in both urban and suburban markets, benefiting from repeat local clientele and referral-driven growth.
Industry Category:
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Health & Wellness
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Sports Nutrition & Supplements
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Specialty Retail
Support Training
Nutrishop provides comprehensive support designed to guide franchisees from initial onboarding through long-term operations.
Pre-Launch Support:
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Assistance with site selection and territory planning
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Store layout guidance, branding standards, and build-out support
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Initial inventory planning and product assortment strategy
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Grand opening planning and launch marketing assistance
Training Programs:
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Initial training covering product knowledge, nutrition fundamentals, and consultation techniques
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Point-of-sale systems, inventory control, and daily operations
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Sales training focused on ethical upselling and membership-based repeat sales
Ongoing Operational Support:
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Dedicated franchise support representatives
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Continuous education on new products, trends, and formulations
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System updates, promotions, and merchandising guidance
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Access to established supplier relationships and logistics support
Marketing Support:
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National and regional brand marketing initiatives
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Digital marketing assets and social media guidance
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Local marketing playbooks and promotional calendars
Ideal Candidate
The ideal Nutrishop franchisee is customer-focused, motivated, and passionate about health and wellness.
Best Suited For:
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Entrepreneurs interested in the fitness and nutrition space
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Owner-operators seeking a hands-on retail business
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Personal trainers, gym professionals, or wellness advocates
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Semi-absentee investors with strong managers in place
Key Attributes:
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Strong communication and sales skills
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Willingness to learn nutrition basics and product education
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Commitment to customer service and brand standards
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Ability to manage staff, inventory, and local marketing efforts
Investment Capability & Location Preference:
Franchisees should be financially prepared to meet startup requirements and target locations with strong fitness demographics, such as near gyms, residential communities, colleges, or lifestyle shopping centers.
Financial Detail
| Cost / Fee Category | Estimated Amount (USD) |
|---|---|
| Initial Franchise Fee | $25,000 |
| Total Initial Investment | $140,000 – $280,000 |
| Minimum Liquid Capital | $75,000+ |
| Leasehold Improvements & Build-Out | $40,000 – $90,000 |
| Equipment & Fixtures | $20,000 – $45,000 |
| Initial Inventory | $30,000 – $70,000 |
| Marketing & Grand Opening | $5,000 – $15,000 |
| Working Capital | $15,000 – $35,000 |
| Royalty Fee | ~6% of gross sales |
| Marketing / Brand Fund Fee | ~1% – 2% of gross sales |
| Average Store Size | 900 – 1,400 sq. ft. |
| Expected Break-Even | 12 – 24 months |
| Expected ROI Timeline | 2 – 4 years |