Established
2004
Franchise Units
10
Minimum Investment
$400,000
Franchise Fee
$40,000
Total Investment Range
$750,000
Home Based
No
Description
Peoples Organic Coffee & Wine Cafe is a refined evolution of the modern café—blending premium organic coffee, wholesome food, and a curated wine program under one thoughtfully designed concept. This dual-daypart model allows locations to perform as vibrant coffee cafés during the day and transition seamlessly into relaxed wine cafés in the evening, maximizing revenue potential while deepening community engagement.
Built on the same sustainability-first philosophy as Peoples Organic Coffee, the Coffee & Wine Cafe format appeals to today’s lifestyle-driven consumers who value organic ingredients, ethical sourcing, and elevated experiences. The atmosphere is warm and social rather than rushed, encouraging longer visits, repeat customers, and strong neighborhood loyalty.
In the U.S. market—where demand for experiential dining, organic food, and boutique wine bars continues to grow—Peoples Organic Coffee & Wine Cafe occupies a unique, defensible position. It is neither a traditional coffee chain nor a conventional wine bar, making it especially attractive to franchise investors seeking differentiation, premium branding, and diversified sales channels.
Why Invest in Peoples Organic Coffee & Wine Cafe Franchise?
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Dual Revenue Model (Day + Evening)
Coffee, breakfast, and lunch drive daytime traffic, while wine, small plates, and social gatherings extend sales into evenings—boosting average unit volume. -
Strong Alignment with Lifestyle & Wellness Trends
Organic food, clean ingredients, and responsibly sourced wine resonate with health-conscious and socially aware consumers. -
Premium Yet Approachable Brand
The concept attracts professionals, creatives, couples, and community groups—customers who value quality and are willing to pay for it. -
Community-Centric Concept
Locations function as neighborhood hubs for meetings, remote work, tastings, and local events, strengthening repeat business. -
Scalable Franchise Format
Designed for urban, mixed-use, and lifestyle-centric suburban markets across the United States.
Background
Established Year: 2004 (Peoples Organic brand)
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Concept Expansion: Coffee & Wine Cafe format developed as a premium lifestyle extension
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Founders: Visionary founders focused on organic food access, sustainability, and community-driven cafés
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Industry Category: Organic Coffee Café & Wine Bar
Peoples Organic Coffee began in Minnesota with a clear mission: to make organic, responsibly sourced food and beverages part of everyday life. As customer preferences evolved, the brand introduced the Coffee & Wine Cafe format—responding to demand for social, evening-friendly spaces without compromising its organic values.
Today, the brand operates 10+ active café locations in the United States, including Coffee & Wine Cafe-style units, with a strong presence in wellness-oriented, urban, and suburban lifestyle markets. Ownership remains closely involved in brand stewardship, ensuring controlled growth, operational consistency, and alignment with franchise partners who share the company’s values.
Support Training
Peoples Organic Coffee & Wine Cafe offers structured, hands-on franchise support across every stage of the business lifecycle.
Pre-Launch Support
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Market research and site selection guidance
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Café & wine bar layout planning and design standards
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Equipment specifications and organic vendor sourcing
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Licensing and compliance guidance for wine service
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Pre-opening marketing and launch strategy
Training Program
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Barista and coffee quality training
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Wine program education, service standards, and responsible alcohol service
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Kitchen operations, food safety, and inventory control
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Management training covering staffing, scheduling, and financial controls
Ongoing Support
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Continuous operational consulting and performance reviews
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Seasonal menu innovation (coffee, food, and wine)
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Brand marketing assets, local store marketing tools, and promotions
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Ongoing education to maintain quality, culture, and guest experience
Ideal Candidate
This franchise is best suited for entrepreneurs who want to operate a premium, community-focused hospitality business.
Ideal franchisees typically have:
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Experience in food service, hospitality, wine, or retail (preferred, not mandatory)
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Passion for organic food, clean ingredients, and lifestyle brands
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Strong leadership and customer-experience mindset
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Financial capability to invest in a premium café & wine concept
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Interest in urban neighborhoods, lifestyle centers, or mixed-use developments
Owner-operators, as well as semi-absentee investors with experienced managers, can thrive in this model.
Financial Detail
| Investment Component | Estimated Range (USD) |
|---|---|
| Total Initial Investment | $400,000 – $750,000 |
| Minimum Liquid Capital | $175,000 – $250,000 |
| Franchise Fee | $40,000 – $50,000 |
| Build-Out & Infrastructure | $220,000 – $350,000 |
| Equipment & Fixtures | $90,000 – $140,000 |
| Initial Marketing & Launch | $12,000 – $25,000 |
| Working Capital | $35,000 – $70,000 |
| Royalty Fee | ~6% of gross sales |
| Marketing Fund Contribution | ~2% of gross sales |