Established
2020
Franchise Units
10
Minimum Investment
₹ 35,00,000
Franchise Fee
₹ 5,00,000
Total Investment Range
₹ 35,00,000
Home Based
No
Description
Nykd by Nykaa, a premium intimate and activewear brand launched by beauty giant Nykaa, brings a modern, inclusive, and comfortable lingerie experience for Indian women. With its growing popularity across metros and Tier-2 cities, Nykd offers a lucrative franchise opportunity in the rapidly growing women’s innerwear and athleisure segment.
As a franchise partner, you get access to a brand backed by Nykaa's market trust, strong product innovation, and a loyal customer base, ensuring fast ROI and excellent margins.
Why Invest in a Nykd by Nykaa Franchise?
✅ Strong Brand Backing – Backed by Nykaa’s trusted name and massive customer base across India.
✅ Fast-Growing Industry – The Indian intimatewear and athleisure market is projected to grow at a CAGR of over 12% over the next decade.
✅ Premium Yet Affordable – High-quality fabrics, inclusive sizing, and modern designs cater to diverse customers.
✅ Omnichannel Integration – Benefit from Nykaa’s strong online presence and offline marketing synergy.
✅ High Consumer Demand – Urban and Tier 2/3 cities show rising demand for comfortable, stylish everyday wear.
✅ High Footfall Locations – Franchise stores are often placed in malls and high-street zones, ensuring maximum visibility.
✅ Profitability – Balanced pricing and strong brand recall drive both new and repeat customer purchases.
Whether you're a first-time entrepreneur or an experienced investor, a Nykd by Nykaa franchise offers a stylish and scalable business with strong brand value and growing demand.
Background
Brand Name: Nykd by Nykaa
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Parent Company: FSN E-Commerce Ventures Ltd (Nykaa)
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Established: 2020
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Industry: Apparel (Lingerie, Loungewear, Activewear)
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Franchise Model: FOFO (Franchise Owned Franchise Operated)
Nykd by Nykaa is a modern, comfort-first intimatewear and athleisure brand launched by Nykaa, India’s leading omnichannel beauty and lifestyle retailer, founded by Falguni Nayar in 2012. With Nykaa’s legacy of delivering high-quality, customer-centric products, Nykd was born to address the growing need for stylish, functional, and comfortable innerwear for the modern Indian woman.
As a subsidiary of FSN E-Commerce Ventures, Nykd reflects the same passion for innovation and customer satisfaction that Nykaa is celebrated for. Since its inception, Nykd has rapidly expanded across digital and physical channels, carving a niche in the fast-growing lingerie and loungewear segment in India. The brand focuses on body positivity, fabric innovation, and affordability, all wrapped in a seamless omnichannel shopping experience.
Support Training
Franchisees are provided with comprehensive support to ensure successful business setup and operations:
🔹 Franchise Onboarding – End-to-end franchise onboarding with clear operational guidelines.
🔹 Store Setup Assistance – Help in location finalization, layout design, and store furnishing.
🔹 Marketing & Branding – National brand promotions plus local marketing strategies and materials.
🔹 Staff Recruitment & Training – Support in hiring, training, and onboarding of in-store teams.
🔹 Operational Training – SOPs for day-to-day operations, inventory handling, and customer service.
🔹 Tech Integration – POS systems, CRM tools, and performance dashboards for easy management.
Ideal Candidate
The ideal franchise partner should have:
🔸 Passionate entrepreneurs with a keen interest in fashion, retail, or women-centric products.
🔸 Prior business experience in retail or franchise operations is a plus (not mandatory).
🔸 Investors with an estimated investment capability of ₹30–₹50 lakhs.
🔸 Ideal for locations in Tier 1 and Tier 2 cities with high footfall—malls, shopping streets, and urban neighborhoods.
🔸 Individuals willing to maintain high standards of customer service and brand representation.
Financial Detail
| Component | Details |
|---|---|
| Franchise Fees | ₹5 – ₹7 Lakhs |
| Total Investment Range | ₹35 – ₹50 Lakhs |
| Minimum Investment | ₹35 Lakhs |
| Space Required | 300 – 500 sq. ft. |
| Payback Period | 18–24 Months (approx.) |
| Franchise Units (India) | 10+ and expanding rapidly |
