Established
2016
Franchise Units
600
Minimum Investment
$200,000
Franchise Fee
$35,000
Total Investment Range
$350,000
Home Based
No
Description
The Oakberry Store Franchise represents one of the fastest-growing premium superfood concepts in the global fast-casual segment. Built around high-quality açaí bowls and clean-label ingredients, Oakberry has positioned itself at the intersection of wellness, convenience, and modern lifestyle dining. The brand appeals strongly to health-conscious consumers, athletes, busy professionals, and younger demographics seeking nutritious, plant-based food without sacrificing taste or speed.
Oakberry’s minimalist store design, globally consistent branding, and streamlined menu make it a highly scalable franchise model across urban centers, lifestyle hubs, college towns, and high-footfall retail locations throughout the United States. With growing consumer demand for functional foods, antioxidant-rich superfoods, and grab-and-go healthy options, Oakberry operates in a category with strong tailwinds and long-term relevance.
For investors looking to enter the booming health food franchise space with a globally recognized brand, Oakberry offers a compelling mix of brand strength, operational simplicity, and strong unit-level economics.
Why Invest in This Franchise?
Investing in an Oakberry Store Franchise offers several strategic advantages in today’s competitive franchise landscape:
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Strong Global Brand Recognition
A globally established brand that delivers instant credibility and consumer trust in new markets. -
Health & Wellness Category Growth
The açaí and superfood segment continues to outperform traditional QSR categories as consumers prioritize nutrition, sustainability, and lifestyle alignment. -
Simple Operations Model
No complex cooking, limited SKUs, fast preparation times, and lower staffing requirements compared to traditional restaurants. -
High Gross Margin Product Mix
Açaí bowls, smoothies, and add-ons offer attractive margins with strong upsell potential. -
Flexible Store Formats
Suitable for inline retail, kiosks, food courts, lifestyle centers, and non-traditional locations. -
Lifestyle-Friendly Business
Daytime-focused operations with reduced late-night hours in most markets.
Background
Established Year: 2016
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Founders: Founded by a group of Brazilian entrepreneurs with deep roots in the açaí supply chain
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Industry Category: Fast-Casual | Healthy Food | Superfoods | Acai Bowls
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Franchise Active Units: 600+ locations worldwide
Oakberry was founded with a clear mission: to make high-quality açaí accessible worldwide while maintaining nutritional integrity and sustainability. Originating in Brazil, the birthplace of açaí, the brand rapidly expanded across international markets by combining authentic sourcing with modern retail execution.
Today, Oakberry operates a rapidly expanding footprint across the United States, Europe, the Middle East, and Asia. In the U.S. market, the brand continues to grow in major metro areas, fitness-oriented communities, and premium lifestyle destinations.
A tightly controlled supply chain ensures consistent product quality and taste across all locations, while centralized brand management supports scalability and long-term franchise success.
Support Training
Oakberry provides a comprehensive franchise support system designed to guide franchise partners from initial onboarding through long-term operations.
Pre-Launch Support
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Territory evaluation and site selection assistance
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Store design standards, layout planning, and equipment specifications
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Approved vendor sourcing and supply chain setup
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Pre-opening marketing and launch strategy
Training Program
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Initial franchisee training covering operations, food preparation, quality control, and brand standards
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Hands-on in-store training before opening
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Hiring guidelines and staff onboarding processes
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POS systems, inventory management, and reporting training
Marketing & Ongoing Support
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National and global brand marketing campaigns
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Social media and digital marketing toolkits
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Local store marketing playbooks
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Ongoing operational reviews and performance coaching
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Menu innovation and seasonal product launches
Ideal Candidate
The Oakberry Store Franchise is well-suited for entrepreneurs and investors aligned with health, wellness, and lifestyle-focused brands.
Ideal candidates include:
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Owner-operators passionate about nutrition, fitness, and customer experience
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Multi-unit franchise operators seeking diversification into the health food segment
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Semi-absentee investors with strong management systems
Key qualities:
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Strong operational discipline
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Team leadership and customer service focus
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Commitment to brand standards
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Sufficient capital for investment and working capital needs
Preferred Locations:
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Urban and high-income suburban markets
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College towns and fitness-driven communities
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Lifestyle centers, malls, and high-footfall retail zones
Financial Detail
| Financial Component | Estimated Range (USD) |
|---|---|
| Initial Franchise Fee | $35,000 – $45,000 |
| Total Investment Required | $200,000 – $350,000 |
| Minimum Estimated Investment | ~$200,000 |
| Build-Out & Infrastructure Cost | $120,000 – $200,000 |
| Equipment & Fixtures | $40,000 – $60,000 |
| Initial Marketing / Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 months) | $20,000 – $40,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand / Marketing Fund | ~2% of Gross Sales |
| Estimated Break-Even Time | 12 – 24 Months |
| Primary Revenue Streams | Acai bowls, smoothies, add-ons, seasonal items |
| Franchise Units (Global) | 600+ Active Locations |