Established
1975
Franchise Units
55
Minimum Investment
$15,000,000
Franchise Fee
$75,000
Total Investment Range
$35,000,000
Home Based
No
Description
In today’s hospitality market, travelers are no longer just booking rooms — they’re looking for immersive experiences. TRYP by Wyndham reflects this shift perfectly. Positioned as a vibrant, design-forward hotel brand under the global umbrella of Wyndham Hotels & Resorts, TRYP blends the personality of a boutique hotel with the infrastructure and credibility of one of the largest hospitality companies in the world.
TRYP by Wyndham is built for urban explorers, business travelers, and modern families who prioritize location, design, and community-driven spaces. The brand focuses on city-center properties that feature contemporary rooms, flexible layouts (including family rooms and fitness rooms), and stylish public areas designed to encourage social interaction.
Why Invest in This Franchise?
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Backed by a globally recognized hospitality company
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Strong positioning in the urban boutique segment
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Access to a powerful loyalty program and reservation system
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Flexible development models (new build or conversion)
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Designed for high-demand metropolitan markets
Background
Established: Originally founded in Spain in 1975 and later integrated into Wyndham’s portfolio in 2010.
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Ownership: Operates under Wyndham Hotels & Resorts.
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Industry Category: Upscale / Upper-Midscale Boutique Hotel Franchise.
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Brand Journey: What began as a European urban hotel concept evolved into an internationally recognized lifestyle brand after becoming part of Wyndham’s global system.
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Market Presence in USA: Positioned in key metropolitan markets and growing in high-density urban and mixed-use developments.
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Franchise Active Units : 55
The brand’s evolution reflects a strategic focus on city-based hospitality with global distribution power and operational support.
Support Training
Franchisees receive comprehensive guidance from development to daily operations.
Pre-Launch Support
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Site evaluation and feasibility analysis
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Brand design and construction guidance
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Pre-opening marketing assistance
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Vendor sourcing programs
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Budget planning and revenue forecasting
Operational Support
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Centralized reservation systems
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Revenue management tools
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Property management system integration
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Quality assurance programs
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Operational best-practice frameworks
Marketing & Sales Support
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National and global advertising initiatives
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Digital marketing campaigns
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Loyalty program inclusion
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Corporate and group sales support
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Brand-wide promotional campaigns
Training & Ongoing Support
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Initial owner and management training
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Staff onboarding programs
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Ongoing webinars and operational workshops
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Field support representatives and performance reviews
Ideal Candidate
TRYP by Wyndham is best suited for:
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Experienced hotel developers and hospitality operators
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Real estate investors targeting urban markets
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Boutique hotel owners seeking brand conversion
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Investors with strong capital capacity
Preferred Characteristics:
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Access to prime city-center or high-demand locations
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Long-term investment approach
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Commitment to design and brand standards
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Understanding of hospitality asset management
Ideal development areas include downtown districts, airport corridors, entertainment hubs, and mixed-use developments.
Financial Detail
Total Investment Required: $15 million – $35 million+
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Minimum Investment Required: Typically $12 million+
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Franchise Fee: Approximately $75,000 – $100,000
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Royalty Fees: Around 5% of gross room revenue
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Marketing/Reservation Fees: Approximately 3%–4%
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Infrastructure & Construction: Major capital component (land, build-out, FF&E)
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Working Capital: 3–6 months recommended reserves
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Typical Property Size: 100–250+ rooms
