Established
2015
Franchise Units
18
Minimum Investment
$350,000
Franchise Fee
$35,000
Total Investment Range
$700,000
Home Based
No
Description
The Off the Hook franchise represents a modern, high-demand seafood restaurant concept designed for today’s consumer who craves fresh flavors, casual dining, and memorable experiences. Built around a passion for premium seafood and a welcoming coastal atmosphere, Off the Hook has positioned itself as a strong contender in the fast-growing U.S. seafood dining segment.
Unlike traditional seafood restaurants that rely heavily on fine-dining formats, Off the Hook blends approachable pricing, consistent quality, and efficient operations. The brand focuses on freshly prepared seafood, signature sauces, and a menu that appeals to families, professionals, and tourists alike. This balance allows franchisees to benefit from both high-volume traffic and repeat local customers.
As seafood continues to gain popularity across the U.S. due to rising health awareness and preference for lighter protein options, Off the Hook stands out as a scalable franchise opportunity with strong brand identity, proven systems, and broad market appeal.
Why Invest in the Off the Hook Franchise?
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Growing Seafood Market – Seafood consumption in the U.S. continues to rise, driven by health trends and premium casual dining demand.
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Recognizable Brand Concept – Coastal-inspired branding with a menu that is easy to understand and easy to market.
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Operationally Efficient Model – Streamlined kitchen operations designed to control food costs and improve service speed.
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Flexible Store Formats – Suitable for freestanding locations, strip malls, urban hubs, and high-traffic suburban markets.
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Strong Unit Economics Potential – Balanced menu pricing and high table-turnover help maximize revenue per square foot.
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Franchise-Friendly Support System – Designed for both experienced restaurant operators and qualified first-time franchise owners.
Background
Established Year: 2015
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Founders: Experienced restaurateurs with a background in seafood sourcing and casual dining operations
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Industry Category: Quick-Service / Casual Seafood Restaurant Franchise
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Franchise Active Units: 18 locations across the United States
Brand Journey & History
Off the Hook was founded with a clear mission: to make high-quality seafood accessible without the complexity or formality of upscale dining. Starting as a single location, the brand quickly gained traction due to its fresh menu, friendly service, and coastal vibe. Customer demand and repeat business fueled expansion, leading the brand to refine its systems and launch franchising.
Ownership & Market Presence
Today, Off the Hook operates and franchises locations across several U.S. states, focusing on markets with strong dining traffic, tourism, and growing suburban populations. The brand continues to expand through strategic franchising, emphasizing long-term unit sustainability and brand consistency.
Support Training
Off the Hook offers a comprehensive franchise support program designed to guide owners from concept to successful daily operations.
Pre-Launch Support
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Site selection guidance and market analysis
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Lease review and space planning support
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Restaurant layout, equipment specifications, and vendor sourcing
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Pre-opening marketing strategy and launch planning
Training Program
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In-depth initial training covering operations, food preparation, quality control, and guest experience
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Management and staff training modules
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POS systems, inventory management, and cost control education
Operational Support
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Detailed operations manuals and standard operating procedures
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Ongoing field support and performance evaluations
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Menu updates and seasonal product rollouts
Marketing & Branding Support
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National and regional marketing guidance
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Digital marketing templates, promotions, and social media strategy
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Local store marketing playbooks to drive community engagement
Ongoing Support
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Continuous training refreshers
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New product and process innovations
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Franchisee peer network and best-practice sharing
Ideal Candidate
The ideal Off the Hook franchisee is a motivated entrepreneur who values operational excellence and customer satisfaction.
Best-Suited Candidates
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Multi-unit restaurant operators or hospitality professionals
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Business owners seeking a proven food franchise model
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Investors looking for a scalable, food-focused brand
Key Traits
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Strong leadership and team-management skills
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Passion for food service and guest experience
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Ability to follow systems while executing local marketing initiatives
Investment Capability
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Meets minimum financial and liquidity requirements
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Comfortable investing in a full-service or fast-casual restaurant setup
Location Preference
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High-traffic retail corridors
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Growing suburban communities
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Tourist-driven or mixed-use urban markets
Financial Detail
| Cost Component | Estimated Amount (USD) |
|---|---|
| Total Investment Required | $350,000 – $700,000 |
| Minimum Investment Required | ~$350,000 |
| Franchise Fee | $35,000 – $45,000 |
| Number of Franchise Units (Active) | 18 |
| Leasehold Improvements / Build-Out | $200,000 – $400,000 |
| Furniture, Fixtures & Equipment (FF&E) | $75,000 – $150,000 |
| Initial Inventory & Supplies | $10,000 – $20,000 |
| Initial Marketing & Grand Opening | $10,000 – $20,000 |
| Working Capital (3–6 Months) | $30,000 – $60,000 |
| Royalty Fee | ~6% of Gross Sales |
| Brand Marketing / Ad Fund | ~2% of Gross Sales |
| Estimated Break-Even Period | 18 – 30 Months |
| Expected ROI Potential | Moderate to Strong (Location & Ops Dependent) |
| Primary Revenue Streams | Dine-In, Takeout, Delivery, Catering |